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Spalding's Overview

Total employees167
HeadquartersBowling Green
Founded1876

Spalding is an iconic American sporting goods company, established in 1876 by Albert Spalding. It has a rich history and is globally recognized, particularly for its basketballs, having produced the official NBA game ball for many decades until 2021. The company also manufactures a wide range of other sporting equipment, including volleyballs, footballs, soccer balls, and related accessories. Spalding focuses on innovation, quality, and performance in its products, catering to athletes of all levels, from recreational players to professionals. Now part of the Russell Brands, LLC portfolio under Fruit of the Loom (a Berkshire Hathaway company), Spalding continues to be a dominant name in the sports equipment industry, maintaining a strong global presence through extensive distribution and licensing networks.

Where is Spalding's Headquarters?

Spalding officeSpalding officeSpalding officeSpalding office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Spalding's brand management, product innovation, marketing, and strategic operations, integrated within the broader Fruit of the Loom and Russell Brands network.

Notable Features:

Co-located with Fruit of the Loom's corporate headquarters, benefiting from shared modern infrastructure, corporate support functions, and likely access to R&D facilities pertinent to sporting goods.

Work Culture:

The work culture at Spalding's HQ, integrated within the Fruit of the Loom campus, likely emphasizes innovation in sporting goods, collaboration on brand strategy, and a performance-driven approach, reflecting its strong sports heritage. Employees may share a passion for athletics and product excellence.

HQ Significance:

This location centralizes key decision-making for the Spalding brand, facilitates coordination with its parent companies (Russell Brands, Fruit of the Loom), and supports its global operations in the competitive sporting goods market.

Values Reflected in HQ: The headquarters' operations aim to reflect Spalding's longstanding commitment to quality, innovation in sports technology, authenticity, and its enduring legacy in the world of athletic equipment.

Location:

Spalding maintains a significant global presence, with its products sold in numerous countries across North America, Europe, Asia, Australia, and Latin America. This is achieved through a combination of direct operations, subsidiaries of its parent company Fruit of the Loom, and an extensive network of international distributors and licensees. Key global functions include international sales and marketing, product adaptation for local markets, supply chain management, and brand partnerships to support its worldwide reach in the sporting goods industry.

Street Address:

1 Fruit of the Loom Drive

City:

Bowling Green

State/Province:

Kentucky

Country:

USA

Spalding's Global Presence

Mascot, New South Wales, Australia

Address: Level 1, 28 Ricketty Street, Mascot, NSW 2020, Australia

To strengthen Spalding's brand presence, manage local partnerships and sponsorships, and serve customers effectively in the Oceania region.

Buying Intent Signals for Spalding

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Spalding

As of April 2025, Spalding' leadership includes:

Eben Jones - Vice President/General Manager, Spalding

Investors of Spalding

Spalding has been backed by several prominent investors over the years, including:

Berkshire Hathaway (Ultimate parent company, via Fruit of the Loom and Russell Brands, LLC)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive team changes solely for the Spalding brand are not frequently publicized, as leadership often falls within the broader Russell Brands or Fruit of the Loom structure. No major publicly announced hires or exits directly attributed to the Spalding brand's top leadership in the last 12 months have been identified through public records.

Technology (Tech Stack) used by Spalding

Discover the tools Spalding uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Spalding Email Formats and Examples

Spalding, as part of Russell Brands and Fruit of the Loom, likely utilizes email formats common within its parent corporate structure. While not publicly confirmed, a common pattern for companies like Spalding is the [first].[last] format.

[first].[last]@spalding.com

Format

john.doe@spalding.com

Example

75%

Success rate

News and media

PR NewswireFebruary 20, 2024

Spalding and UNINTERRUPTED Launch Their First-Ever Collaboration Basketball

Spalding teamed up with athlete empowerment brand UNINTERRUPTED to release a limited-edition collaborative basketball, blending Spalding's sports expertise with UNINTERRUPTED's message of athlete empowerment....more

HypebeastDecember 5, 2023

Spalding Introduces the New TF Model M Basketball in Black/Gold

Spalding launched a new colorway for its TF Model M basketball, featuring an updated design with a new cover material for improved grip and durability, aimed at both indoor and outdoor play....more

PR NewswireMay 9, 2023

BIG3 Announces Spalding as Official Game Ball

The BIG3 professional 3-on-3 basketball league announced a multi-year partnership with Spalding, making Spalding the official game ball for the league, reinforcing its presence in professional basketball....more

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