Spafax is a global agency dedicated to creating engaging experiences for travelers. They specialize in inflight entertainment (IFE) programming and content acquisition, technical services, media sales, and creative production for airlines and travel brands. Part of the WPP group, Spafax leverages its worldwide network to deliver tailored solutions that entertain, inform, and connect with passengers across their journey.
Global leadership, strategic planning, core business operations, creative services, financial oversight, and client management for key European, Middle Eastern, and African markets.
Located within the iconic Sea Containers building on London's South Bank, offering modern, collaborative workspaces with views of the River Thames. Part of WPP's campus, facilitating synergies and access to a wide range of creative and media talent.
A creative, innovative, and dynamic environment. Emphasis on collaboration, client service, and delivering engaging content experiences. Reflects a blend of media agency culture with a specialized focus on the travel and aviation industries.
Serves as the central hub for Spafax's global strategy and operations, leveraging its London location for access to international talent, major airline clients, and the broader WPP network and resources.
Spafax supports its global airline and brand partners through a worldwide network of offices. This expansive presence allows them to provide localized expertise in inflight entertainment programming, content acquisition, technical services, media sales, creative production, and brand partnerships across all key international regions including the Americas, Europe, Middle East, Africa, and Asia-Pacific.
Sea Containers, 18 Upper Ground
London
England
United Kingdom
Address: 5750 W. Olympic Blvd., Suite 350, Los Angeles, CA 90036, USA
Servicing the North American aviation market, leveraging proximity to major US entertainment and technology industries.
Address: Cerro El Plomo 5630, Oficina 901, Edificio Oriente, Piso 9, Las Condes, Santiago, Chile
Central point for Spafax's activities in the growing Latin American travel market, providing localized content and media solutions.
Address: 18 Cross Street, #08-01 Cross Street Exchange, Singapore 048423
Strategic hub for expanding Spafax's presence in the dynamic Asia-Pacific travel sector, coordinating activities across multiple countries.
Address: Office 208, Building 2, Dubai Media City, PO Box 502207, Dubai, UAE
Catering to the unique needs of airlines and travelers in the Middle East and Africa, leveraging Dubai's status as a global travel and media center.
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As of April 2025, Spafax' leadership includes:
Spafax has been backed by several prominent investors over the years, including:
Spafax experienced a key leadership transition in late 2023 with the appointment of a new CEO. Niall McBain, the former CEO, moved to the Chairman role, ensuring continuity.
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Spafax likely uses standard corporate email formats, commonly combining the employee's first name and last name, or first initial and last name. These are typically separated by a dot or concatenated, followed by @spafax.com.
[first].[last]@spafax.com or [first_initial][last]@spafax.com
Format
jane.doe@spafax.com or jdoe@spafax.com
Example
85%
Success rate
The Moodie Davitt Report • November 2, 2023
Spafax announced the promotion of Henry Gummer to the role of Chief Executive Officer. Niall McBain, the former CEO, transitioned to the role of Chairman. Gummer has been with Spafax for over a decade in various leadership roles....more
Spafax.com News • May 1, 2023
Spafax announced a new partnership with Air Canada to provide an enhanced inflight entertainment (IFE) experience for the airline's passengers. The collaboration focuses on content curation and service delivery....more
APEX - Airline Passenger Experience Association • September 1, 2023
Spafax announced the acquisition of Inadvia, a digital advertising technology company, to enhance its digital media sales capabilities and offer more targeted advertising solutions for airlines and brands....more
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