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Southwest Airlines's Overview

Total employees38812
HeadquartersDallas
Founded1971

Southwest Airlines Co. is a major American airline headquartered in Dallas, Texas, and is the world's largest low-cost carrier. Known for its distinctive 'LUV' culture, customer-friendly policies like free checked bags (subject to size and weight limits), and point-to-point network, Southwest primarily serves domestic routes within the United States, with a growing presence in the Caribbean, Mexico, and Central America. The airline operates an all-Boeing 737 fleet and has consistently been recognized for its operational efficiency and strong customer service.

Where is Southwest Airlines's Headquarters?

Southwest Airlines officeSouthwest Airlines officeSouthwest Airlines officeSouthwest Airlines office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for all corporate functions, including executive leadership, operations management, finance, marketing, human resources, legal, and strategic planning for the airline.

Notable Features:

The campus includes modern office buildings, extensive training facilities (including the 'LEAD' Center for Leadership Education and Aircrew Development with flight simulators), and spaces designed to foster collaboration, often referred to as 'HDQ' or 'Wings'.

Work Culture:

Southwest is renowned for its 'LUV' culture, emphasizing employee appreciation, teamwork, fun, and a customer-first attitude. The HQ environment aims to be engaging, collaborative, and supportive, reflecting the airline's public image of a 'Servant's Heart' and a 'Fun-LUVing Attitude'.

HQ Significance:

The Dallas headquarters is historically significant as the birthplace and nerve center of Southwest Airlines, remaining central to its unique identity and operational control. Its proximity to Dallas Love Field (DAL) is a nod to its origins.

Values Reflected in HQ: The HQ design, amenities, and operational focus reflect Southwest's core values: a Warrior Spirit (striving for excellence and efficiency), a Servant's Heart (caring for employees and customers), and a Fun-LUVing Attitude (fostering a positive and engaging workplace).

Location:

While primarily a U.S. domestic carrier, Southwest Airlines has strategically expanded its international footprint to include numerous leisure destinations in Mexico, Central America, and the Caribbean. Key international markets served include Cancun, Los Cabos, Puerto Vallarta, Cozumel (service ending August 2024), Montego Bay, Aruba, Nassau, Punta Cana, Havana, and various locations in Costa Rica and Belize. These international routes are supported by its extensive U.S. network, U.S.-based crew bases, and maintenance facilities. The airline does not currently operate transatlantic or transpacific long-haul routes.

Street Address:

2702 Love Field Drive

City:

Dallas

State/Province:

Texas

Country:

USA

Southwest Airlines's Global Presence

Phoenix, Arizona/USA

Address: Operations centered at Phoenix Sky Harbor International Airport (PHX), 3400 E Sky Harbor Blvd, Phoenix, AZ 85034. Specific maintenance hangars or crew bases are within the airport complex.

Serves as a key hub for Southwest's West Coast and Southwestern U.S. operations, connecting numerous cities and supporting a high volume of daily flights. The maintenance facility in Phoenix is crucial for the upkeep of the Boeing 737 fleet operating in the western U.S. and beyond.

Chicago, Illinois/USA

Address: Operations primarily at Chicago Midway International Airport (MDW), 5700 S Cicero Ave, Chicago, IL 60638. Crew bases and support offices are located at or near the airport.

Acts as a critical connecting point for Southwest's network in the Midwest and to destinations across the East Coast, West Coast, and South. It facilitates a large number of connecting passengers and originating/terminating traffic.

Buying Intent Signals for Southwest Airlines

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Southwest Airlines

As of April 2025, Southwest Airlines' leadership includes:

Bob Jordan - President & Chief Executive Officer
Andrew Watterson - Chief Operating Officer
Ryan Green - Executive Vice President & Chief Commercial Officer
Tammy Romo - Executive Vice President & Chief Financial Officer (Retiring September 2024)
Linda Rutherford - Executive Vice President People & Communications, Chief Administration Officer
Mark Shaw - Executive Vice President, Chief Legal and Regulatory Officer & Corporate Secretary
Angela Marano - Senior Vice President & Chief Information Officer
Lauren Woods - Senior Vice President & Chief People Officer

Investors of Southwest Airlines

Southwest Airlines has been backed by several prominent investors over the years, including:

Vanguard Group, Inc.
BlackRock, Inc.
PRIMECAP Management Company
State Street Corporation
T. Rowe Price Associates, Inc.
Fidelity Management & Research Company (FMRCo)

Executive New Hires/Exits in the Last 12 Months

Hire4
Exits1

Southwest Airlines has experienced several key executive appointments and promotions over the past year, strengthening its leadership in technology, human resources, and customer-focused operations. A significant upcoming change is the planned retirement of its long-tenured Chief Financial Officer.

Departures

Tammy Romo, Tammy Romo announced her upcoming retirement as CFO. She has been with Southwest since 1991 and has served as CFO since 2012.

New Appointments:

Angela Marano, Angela Marano appointed as new SVP & CIO.
Lauren Woods, Lauren Woods promoted to SVP & Chief People Officer from a previous VP role within the company.
Tony Roach, Tony Roach promoted to the newly elevated role of SVP & Chief Customer Officer.
Justin Jones, Justin Jones promoted to SVP Operational Strategy & Design.

Technology (Tech Stack) used by Southwest Airlines

Discover the tools Southwest Airlines uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Southwest Airlines Email Formats and Examples

Southwest Airlines commonly uses the `firstname.lastname@wnco.com` email format for its corporate employees. The 'wnco.com' domain is a legacy internal identifier. While less common for external communication, it is the primary internal corporate email system. For customer service, they use addresses on the southwest.com domain.

firstname.lastname@wnco.com

Format

jane.doe@wnco.com

Example

85%

Success rate

News and media

Southwest Airlines Investor RelationsApril 25, 2024

Southwest Airlines Reports First Quarter 2024 Financial Results

Southwest Airlines Co. reported its first quarter 2024 financial results, noting a net loss and citing challenges from Boeing aircraft delivery delays which are impacting growth plans. The airline announced plans to cease operations at four airports and implement other cost control measures to improve financial performance....more

ReutersApril 25, 2024

Southwest Airlines to Exit Four Airports, Cites Boeing Delays and Underperformance

Coinciding with its Q1 earnings, Southwest Airlines announced it will discontinue service at Cozumel International Airport, Syracuse Hancock International Airport, Bellingham International Airport, and Houston's George Bush Intercontinental Airport by early August 2024. The decision was attributed to financial underperformance of these markets and ongoing Boeing aircraft delivery delays constraining fleet growth....more

Southwest Airlines NewsroomApril 19, 2024

Southwest Airlines and TWU Local 556 (Flight Attendants) Reach Tentative Agreement on New Contract

Southwest Airlines and the Transport Workers Union Local 556, the union representing Southwest's nearly 20,000 flight attendants, announced they have reached a Tentative Agreement for a new collective bargaining agreement. The proposed contract includes compensation increases and quality-of-life improvements and will be presented to union members for a ratification vote....more

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