Southern Tide
Southern Tide's Overview
Southern Tide is an American apparel company founded in 2006 by Allen Stephenson. The brand embodies a coastal lifestyle, rooted in Southern charm, classic American style, and an adventurous spirit. It is renowned for its iconic Skipjack Polo and offers a wide range of men's, women's, and children's apparel, footwear, and accessories. Southern Tide emphasizes quality craftsmanship, vibrant colors, and comfortable fits, appealing to those who appreciate a relaxed yet sophisticated look. The company was acquired by Oxford Industries in 2012 and continues to operate with a strong brand identity from its Greenville, South Carolina base.
Where is Southern Tide's Headquarters?
HQ Function
Serves as the primary hub for Southern Tide's brand management, including design, product development, marketing, merchandising, and operational oversight.
Notable Features:
The Greenville headquarters is designed to reflect the brand's coastal, preppy aesthetic, likely featuring open, collaborative workspaces and showrooms displaying their latest collections. Specific architectural details are not widely publicized but aim to create an inspiring environment for the team.
Work Culture:
The work culture at Southern Tide's Greenville HQ is reported to be dynamic, creative, and brand-centric. It fosters collaboration and innovation, with employees often sharing an appreciation for the coastal lifestyle, quality, and adventurous spirit that the brand champions. The environment likely blends Southern hospitality with a professional drive.
HQ Significance:
The Greenville headquarters is central to maintaining and evolving the Southern Tide brand identity. It's where key strategic decisions, product designs, and marketing campaigns originate, ensuring consistency and authenticity in line with the brand's heritage and customer expectations.
Values Reflected in HQ: The headquarters likely reflects Southern Tide's core values of quality, craftsmanship, authenticity, and a passion for the coastal lifestyle. The design and operational flow would aim to inspire creativity and a connection to the brand's adventurous, yet classic, spirit.
Location:
Southern Tide primarily focuses on the U.S. market, where its products are available through its e-commerce website (southerntide.com), numerous signature retail stores, and a network of wholesale partners and department stores. While direct international retail operations are limited, some international shipping may be available through their website. The brand's parent company, Oxford Industries, has a broader global operational footprint that supports sourcing and logistics.
Street Address:
84 Villa Rd, Ste 101
City:
Greenville
State/Province:
South Carolina
Country:
USA
Southern Tide's Global Presence
Atlanta, Georgia, USA
Address: 999 Peachtree Street NE, Suite 688, Atlanta, GA 30309
Serves as the central corporate hub for all Oxford Industries brands, including Southern Tide, overseeing national and international operations, investor relations, and corporate governance.
Buying Intent Signals for Southern Tide
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Executive Team of Southern Tide
As of April 2025, Southern Tide' leadership includes:
Investors of Southern Tide
Southern Tide has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced executive hires or exits specific to the top leadership of the Southern Tide brand have been identified in the last 12 months. Key leadership roles appear stable.
Technology (Tech Stack) used by Southern Tide
Discover the tools Southern Tide uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Southern Tide Email Formats and Examples
Southern Tide, as part of Oxford Industries, likely utilizes standard corporate email formats. Common patterns include combining the first initial and last name, or first name and last name separated by a dot.
For Southern Tide employees, a common email format is likely [first_initial][last]@southerntide.com or similar structures used by Oxford Industries.
Format
cheyn@southerntide.com (example for Christopher Heyn)
Example
75%
Success rate
News and media
PR Newswire • April 3, 2024
Southern Tide Announces Continued Partnership with the South Carolina Aquarium
Southern Tide announced the continuation of its partnership with the South Carolina Aquarium, reinforcing its commitment to ocean conservation and education. The collaboration includes co-branded apparel with proceeds supporting the aquarium's initiatives....more
PR Newswire • February 13, 2024
Southern Tide Dives Into Spring With New Collection and Campaign
Southern Tide launched its Spring 2024 collection, featuring fresh styles, colors, and performance fabrics. The new campaign, 'Make a Splash,' highlights the brand's connection to water and outdoor adventure, inviting consumers to embrace the season with confidence and style....more
Oxford Industries, Inc. Investor Relations • March 27, 2024
Oxford Industries Announces Fourth Quarter and Full Year Fiscal 2023 Results (Mentioning Southern Tide Performance)
Oxford Industries reported its financial results, noting strong performance from Southern Tide. The brand contributed positively to overall sales, indicating continued consumer demand for its coastal-inspired lifestyle apparel....more
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