What Does Southeastern Conference Do?

Total employees80
HeadquartersBirmingham
Founded1932

The Southeastern Conference (SEC) is an American college athletic conference whose 16 member institutions are located primarily in the South Central and Southeastern United States. It is one of the most successful and financially strong conferences in collegiate athletics, renowned for its competitive excellence, particularly in football, basketball, baseball, and softball. The SEC sponsors championships in 21 sports and plays a significant role in the National Collegiate Athletic Association (NCAA).

Where Is Southeastern Conference's Headquarters?

Southeastern Conference officeSoutheastern Conference officeSoutheastern Conference officeSoutheastern Conference office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative and operational hub for the conference, overseeing championships, media rights, compliance, officiating, communications, and strategic initiatives for its member institutions.

Notable Features:

A modern, 60,000-square-foot facility that opened in 2015, designed to support the conference's expanding operations and media presence. It includes advanced technology, meeting spaces, and a video production studio.

Work Culture:

A professional, dynamic, and collaborative environment focused on sports administration, event management, brand stewardship, and upholding the integrity and competitiveness of collegiate athletics.

HQ Significance:

The headquarters is pivotal for coordinating one of the most influential and prominent athletic conferences in the United States, managing vast media enterprises and multi-sport championships.

Values Reflected in HQ: The modern and technologically advanced headquarters reflects the SEC's commitment to excellence, innovation, growth, and its leadership position in collegiate athletics.

Location:

While primarily a US-based organization, the Southeastern Conference commands a significant global presence through international media broadcasts of its athletic competitions, a worldwide fanbase, the recruitment of international student-athletes by its member institutions, and a global network of alumni. Its brand and the high-profile nature of its championships are recognized internationally.

Street Address:

2201 Richard Arrington Jr. Blvd. North

City:

Birmingham

State/Province:

Alabama

Country:

USA

Where Else Does Southeastern Conference Operate Around the World?

No additional office locations available.

Buying Intent Signals for Southeastern Conference

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Southeastern Conference? Meet the Executive Team

As of April 2025, Southeastern Conference' leadership includes:

Greg Sankey - Commissioner
Charlie Hussey - Associate Commissioner / Chief Operating Officer
Tiffany Daniels - Associate Commissioner / Senior Woman Administrator / Chief Diversity Officer
William King - Associate Commissioner / Chief Financial Officer
Herb Vincent - Associate Commissioner / Communications
Cole Pepper - Associate Commissioner / Chief Revenue Officer

Who's Investing in Southeastern Conference?

Southeastern Conference has been backed by several prominent investors over the years, including:

Member Universities
Media Partners (e.g., ESPN, SEC Network)
Corporate Sponsors
NCAA Distributions

What Leadership Changes Has Southeastern Conference Seen Recently?

Hire6
Exits0

In July 2023, the SEC announced several staff additions and promotions at the Director and Assistant Director levels, strengthening its operational capabilities across various departments. No major departures at the highest executive (Commissioner/Associate Commissioner) levels were publicly announced in the past 12 months.

New Appointments:

Michael Zylks, Michael Zylks promoted to Director of Compliance.
Fernanda Lominario, Fernanda Lominario promoted to Director of Championships.
Brynn Cullen, Brynn Cullen promoted to Director of Operations & Sport Administration.
Ben Beaty, Ben Beaty appointed as Assistant Director of Communications.
Alex Beauregard, Alex Beauregard appointed as Assistant Director of Championships.
Sydney Liggins, Sydney Liggins appointed as Assistant Director of Championships.
Kristen Litchfield, Kristen Litchfield appointed as Assistant Director of Finance.

What Technology (Tech Stack) Is Used bySoutheastern Conference?

Discover the tools Southeastern Conference uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Southeastern Conference Email Formats and Examples

The Southeastern Conference primarily uses the sec.org domain for its official email communications. Common formats include the first initial followed by the last name.

[first_initial][last]@sec.org

Format

gsankey@sec.org

Example

85%

Success rate

What's the Latest News About Southeastern Conference?

SECsports.com • July 1, 2024

Southeastern Conference News: University of Oklahoma and University of Texas Officially Become Members of the Southeastern Conference

The University of Oklahoma and the University of Texas officially joined the Southeastern Conference on July 1, 2024, expanding the league to 16 member institutions. This move marks a significant milestone in the conference's history, further strengthening its position in collegiate athletics....more

ESPN Press Room • June 1, 2023 (effective 2024-25)

Southeastern Conference News: SEC and ESPN Begin New Landmark Media Rights Agreement

Starting with the 2024-25 academic year, the Southeastern Conference embarks on a new, comprehensive 10-year media rights agreement with ESPN. This deal consolidates all SEC media rights under the ESPN umbrella, promising enhanced exposure and significantly increased revenue, reported to be around $710 million annually, for member institutions....more

Associated Press • May 30, 2024

Southeastern Conference News: SEC Announces Future Football Championship Game Sites

The SEC announced that the conference's football championship game will continue to be held at Mercedes-Benz Stadium in Atlanta through at least 2031, extending its long-standing partnership with the city. This decision underscores Atlanta's role as a central hub for major SEC events....more

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