What Does Soundtrack Your Brand Do?

Total employees230
HeadquartersStockholm
Founded2013

Soundtrack Your Brand, often referred to as SoundtrackiO based on its web domain, offers a leading B2B music streaming platform. It provides businesses with legally licensed music, curated playlists, scheduling tools, and analytics to enhance customer experiences and brand atmosphere. Originating from a collaboration involving Spotify, it serves a wide range of industries globally, helping them play music legally and effectively.

Where Is Soundtrack Your Brand's Headquarters?

Soundtrack Your Brand officeSoundtrack Your Brand officeSoundtrack Your Brand officeSoundtrack Your Brand office
*Images sourced via web search. Rights belong to original owners

HQ Function

Global headquarters housing executive leadership, product development, engineering, marketing, sales strategy, and core administrative operations for Soundtrack Your Brand.

Notable Features:

Likely a modern, Scandinavian-designed office space situated in a central Stockholm location, fostering collaboration and innovation, reflecting its tech and music-focused identity.

Work Culture:

A dynamic, innovative, and passionate work environment, emphasizing collaboration, creativity, and a deep appreciation for music's role in business. Influenced by its Spotify heritage with a strong focus on technology and customer solutions.

HQ Significance:

As the nerve center for a global B2B music streaming leader, the Stockholm HQ drives Soundtrack Your Brand's mission to provide businesses with compliant and engaging music experiences, shaping the future of in-venue audio.

Values Reflected in HQ: Innovation in music technology, legal compliance, customer success, passion for music, and global ambition are reflected in its operations and strategic location.

Location:

Soundtrack Your Brand offers its music streaming services to businesses in over 70 countries worldwide. Its global functions include regionally-focused sales and customer support teams, international music licensing and compliance management, and product localization to ensure a seamless experience for a diverse global client base. This allows businesses across different continents to legally and effectively use music to enhance their brand.

Street Address:

Drottninggatan 95A

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Soundtrack Your Brand Operate Around the World?

Los Angeles, California/USA

Address: 925 N La Brea Ave, 4th Fl, Los Angeles, CA 90038, United States

To expand Soundtrack Your Brand's presence and service delivery in the significant North American market, catering to local business needs, partnerships, and ensuring tailored support for clients in this key geographical area.

Buying Intent Signals for Soundtrack Your Brand

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Soundtrack Your Brand? Meet the Executive Team

As of April 2025, Soundtrack Your Brand' leadership includes:

Ola Sars - Co-founder & Chief Executive Officer
Magnus Rydén - Chief Financial Officer
Anna Sjölund - Chief Product Officer
Mathias Björkholm - Chief Technology Officer
Lisa Norrevik - Chief People Officer
Andreas Liffgarden - Co-founder & Chairman of the Board

Who's Investing in Soundtrack Your Brand?

Soundtrack Your Brand has been backed by several prominent investors over the years, including:

TELUS Ventures
Industrifonden
Northzone
Creandum
Balderton Capital
Spotify
HMP
Playfair Capital

What Leadership Changes Has Soundtrack Your Brand Seen Recently?

Hire0
Exits0

Based on publicly available information and recent news, there have been no major C-level executive hires or departures widely reported for Soundtrack Your Brand in the last 12 months. The core leadership team appears to be stable.

What Technology (Tech Stack) Is Used bySoundtrack Your Brand?

Discover the tools Soundtrack Your Brand uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Soundtrack Your Brand Email Formats and Examples

Soundtrack Your Brand likely uses standard corporate email formats. The most common patterns for tech companies, especially those with Swedish origins, are [first].[last]@domain.com or [first_initial][last]@domain.com. For Soundtrack Your Brand, this would translate to formats using @soundtrackyourbrand.com.

[first].[last]@soundtrackyourbrand.com

Format

ola.sars@soundtrackyourbrand.com

Example

85%

Success rate

What's the Latest News About Soundtrack Your Brand?

Business Wire • October 12, 2023

Soundtrack Your Brand Partners with Solink to Offer Businesses Data-Driven Music Solutions

Soundtrack Your Brand announced a partnership with Solink, a video surveillance and analytics provider. The collaboration aims to integrate music data with business intelligence, enabling businesses to correlate music playback with security footage and transaction data to understand its impact on customer behavior and sales....more

feed.fm Blog • December 13, 2023

Ola Sars, CEO of Soundtrack Your Brand, Discusses Brand Soundscaping on feed.fm Podcast

Ola Sars, CEO of Soundtrack Your Brand, was featured on the Brand Soundscape podcast by feed.fm. He discussed the strategic importance of music for businesses, the evolution of in-store audio experiences, and how Soundtrack Your Brand is helping companies create unique soundscapes....more

Soundtrack Your Brand Official Blog • November 15, 2023

Soundtrack Your Brand Stresses Importance of Licensed Music for Businesses During Holiday Season

Ahead of the peak holiday retail season, Soundtrack Your Brand published resources and emphasized the critical need for businesses to use fully licensed music. This ensures legal compliance and enhances the festive customer experience with appropriately curated holiday playlists, avoiding potential fines and supporting artists....more

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