What Does Sounds True Do?

Total employees150
HeadquartersLouisville
Founded1985

Sounds True is a multimedia publishing company dedicated to disseminating spiritual wisdom and fostering personal transformation. Founded in 1985 by Tami Simon, the company offers a rich catalog of books, audio learning programs, online courses, music, and immersive events. Sounds True collaborates with a diverse array of leading spiritual teachers, authors, psychologists, and visionary thinkers to create high-quality content on topics such as mindfulness, meditation, yoga, psychology, emotional healing, conscious leadership, and social awareness. Their mission is to inspire, support, and serve the journey of spiritual awakening and to make transformative teachings accessible to a global audience, thereby contributing to a more compassionate, wise, and interconnected world. Since November 2021, Sounds True has been part of Macmillan Publishers.

Where Is Sounds True's Headquarters?

Sounds True officeSounds True officeSounds True officeSounds True office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Louisville headquarters is the nerve center for Sounds True, overseeing all core operations including editorial development, content production (audio and video), book publishing, digital product creation, marketing, sales, global distribution logistics, and customer engagement.

Notable Features:

The facility is equipped with professional recording studios crucial for producing Sounds True's extensive library of audio programs, music, and guided meditations. Its location in Louisville, Colorado, offers a setting that aligns with the company's focus on well-being and provides an inspiring environment for its creative and operational teams.

Work Culture:

Sounds True is known for a mission-driven and mindful work culture. Employees often share a passion for personal growth and spirituality, contributing to a collaborative atmosphere. The company encourages practices like mindfulness and conscious communication, reflecting its core values of kindness, authenticity, and learning. Post-acquisition by Macmillan, the culture aims to retain its unique identity while benefiting from larger organizational support.

HQ Significance:

The headquarters is significant as the operational core of a pioneering publisher in the spirituality and personal growth market for over three decades. It's where innovative content is created and disseminated, impacting individuals worldwide seeking wisdom and inner development.

Values Reflected in HQ: The headquarters, through its operational focus on creating transformative content and fostering a mindful work environment, reflects Sounds True's commitment to authenticity, quality, and employee well-being. Its Colorado location supports a lifestyle that values nature, health, and introspection, aligning with the company's core mission.

Location:

Sounds True reaches a global audience primarily through its digital offerings, including e-books, audio downloads, and online courses accessible worldwide via its website and various partner platforms. Physical books and products are distributed internationally through Macmillan Publishers' global network and other retail channels. The company features authors and teachers from diverse cultural backgrounds, addressing universal themes of human consciousness and well-being, which resonates with an international customer base.

Street Address:

413 S Arthur Ave

City:

Louisville

State/Province:

CO

Country:

USA

Where Else Does Sounds True Operate Around the World?

No additional office locations available.

Buying Intent Signals for Sounds True

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sounds True? Meet the Executive Team

As of April 2025, Sounds True' leadership includes:

Tami Simon - Founder & Chief Visionary Officer
Jaime Schwalb - Chief Operating Officer
Kyle Duarte - Chief Financial Officer
Kristen Bauguss - Publisher

Who's Investing in Sounds True?

Sounds True has been backed by several prominent investors over the years, including:

Macmillan Publishers

What Leadership Changes Has Sounds True Seen Recently?

Hire0
Exits0

No major public announcements regarding executive hires or departures at Sounds True have been identified in the last 12 months (May 2023 - May 2024). The leadership team appears stable following the company's acquisition by Macmillan Publishers in late 2021 and continues to guide its mission.

What Technology (Tech Stack) Is Used bySounds True?

Discover the tools Sounds True uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sounds True Email Formats and Examples

Sounds True likely utilizes common professional email formats. Based on observed patterns for company employees, a frequent format appears to be the first initial followed by the last name.

[first_initial][last]@soundstrue.com

Format

tsimon@soundstrue.com

Example

70%

Success rate

What's the Latest News About Sounds True?

PR NewswireOctober 25, 2023

Sounds True Announces Wisdom Editions, New Book Imprint for Visionary Authors

Sounds True launched Wisdom Editions, a new imprint dedicated to publishing groundbreaking books from visionary authors in spirituality, personal growth, and consciousness. This initiative aims to further Sounds True's mission of disseminating transformative wisdom and reaching new audiences....more

PR NewswireJune 20, 2023

Sounds True and Mindful Present First-Ever Mindfulness Retreat for Educators

In partnership with Mindful, Sounds True announced their inaugural 'Mindfulness Retreat for Educators.' The event was designed to equip K-12 educators with practical mindfulness tools and practices to foster resilience, well-being, and create mindful learning environments, featuring leading experts in the field....more

Macmillan PublishersNovember 1, 2021

Macmillan Publishers Acquires Sounds True

Macmillan Publishers announced its acquisition of Sounds True, a multimedia publisher specializing in spirituality and personal growth. Sounds True continues to operate with its distinct editorial identity under founder Tami Simon, leveraging Macmillan's resources to expand its reach and impact....more

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