What Does SoundBetter Do?

Total employees231
HeadquartersNew York
Founded2012

SoundBetter is the world's leading music production marketplace, connecting musicians, artists, and content creators with a global community of top-tier music production professionals. Services include hiring mixing engineers, mastering engineers, singers, songwriters, producers, and session musicians. Acquired by Spotify in 2019, SoundBetter aims to help artists create high-quality music by providing access to vetted talent and streamlining the collaboration process.

Where Is SoundBetter's Headquarters?

SoundBetter officeSoundBetter officeSoundBetter officeSoundBetter office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a major operational and administrative hub for Spotify's global activities, including product development, marketing, and support for platforms like SoundBetter.

Notable Features:

Located in the iconic 4 World Trade Center, offering modern workspaces, state-of-the-art facilities, collaborative environments, and often includes amenities like performance spaces or small studios, typical of Spotify offices.

Work Culture:

Spotify's work culture, which encompasses teams working on SoundBetter, is known for being innovative, collaborative, and fast-paced, with a strong emphasis on autonomy, data-driven decisions, and a passion for music and audio technology.

HQ Significance:

This Spotify HQ is significant for its role in the U.S. and global music industry, driving innovation in music streaming, podcasting, and creator tools. Its New York City location places it at the heart of a major cultural and business center.

Values Reflected in HQ: The office design and culture aim to reflect Spotify's core values such as innovation, collaboration, passion, playfulness, and transparency.

Location:

As a digital marketplace integrated within Spotify, SoundBetter has an inherent global reach. It facilitates connections between artists and music production professionals (e.g., mixing/mastering engineers, producers, session musicians, singers) across numerous countries. Key global functions include: enabling remote collaboration on music projects worldwide, talent discovery across diverse geographical regions and musical genres, international payment processing, and project management tools accessible globally. Spotify's presence in over 180 markets further amplifies SoundBetter's global operational footprint.

Street Address:

4 World Trade Center, 150 Greenwich St

City:

New York

State/Province:

NY

Country:

USA

Where Else Does SoundBetter Operate Around the World?

Stockholm, Sweden

Address: Regeringsgatan 19, 111 53 Stockholm, Sweden

Key R&D center driving global platform innovation for Spotify and serving as a major base for European operations and market development.

London, United Kingdom

Address: Adelphi Building, 1-11 John Adam St, London WC2N 6HT, UK

Serves as a key hub for Spotify's activities in the UK and parts of Europe, focusing on market growth, artist relations, content strategy, and regional business development.

Los Angeles, CA, USA

Address: Arts District, Los Angeles, CA (Various Spotify LA locations)

Strengthens Spotify's ties with the entertainment industry, supports content initiatives, and serves as a base for West Coast US operations.

Buying Intent Signals for SoundBetter

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SoundBetter? Meet the Executive Team

As of April 2025, SoundBetter' leadership includes:

Shachar Gilad - Head of SoundBetter, Spotify (Co-founder of SoundBetter)
Daniel Ek - CEO & Chairman, Spotify (Overseeing company including SoundBetter)
Charlie Hellman - VP, Global Head of Music Product, Spotify (Relevant to SoundBetter's product strategy)

Who's Investing in SoundBetter?

SoundBetter has been backed by several prominent investors over the years, including:

Spotify (Acquirer, 2019)
2B Angels (Seed)
Kima Ventures (Seed)
Plus Ventures (Seed)
AltaIR Capital (Seed)
Entrée Capital (Seed)

What Leadership Changes Has SoundBetter Seen Recently?

Hire0
Exits0

No specific high-profile executive hires or exits directly concerning SoundBetter's immediate leadership team have been publicly announced in the last 12 months. SoundBetter's leadership is integrated within Spotify's broader organizational structure. Major Spotify executive changes might indirectly affect SoundBetter. Spotify did announce Bryan Miranda as Head of Artist & Label Partnerships, APAC, in Nov 2023, which is broadly relevant to creator ecosystems.

What Technology (Tech Stack) Is Used bySoundBetter?

Discover the tools SoundBetter uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SoundBetter Email Formats and Examples

As SoundBetter is part of Spotify, direct communication with specific team members (if not using official SoundBetter support channels) would likely follow Spotify's corporate email conventions. General inquiries should be routed through SoundBetter's official support. Common Spotify email patterns include firstname.lastname@spotify.com or firstinitiallastname@spotify.com.

firstname.lastname@spotify.com or finitiallastname@spotify.com

Format

shachar.gilad@spotify.com or sgilad@spotify.com (example only)

Example

70%

Success rate

What's the Latest News About SoundBetter?

SoundBetter Blog / Avid • November 9, 2023

SoundBetter Announces Integration with Avid Link

SoundBetter revealed a new integration with Avid Link, enabling creators to find and connect with SoundBetter's music production professionals directly from the Avid Link platform. This aims to streamline workflows for users of Avid tools like Pro Tools....more

Music Business Worldwide / TechCrunch • December 14, 2022

SoundBetter Adds Dolby Atmos Mixing and Mastering Services

Spotify's SoundBetter platform expanded its service offerings to include Dolby Atmos mixing and mastering. This allows artists to create immersive audio experiences and meet the growing demand for spatial audio on streaming services....more

SoundBetter Platform • Ongoing

SoundBetter Continuously Enhances Platform for Music Creators

SoundBetter regularly updates its platform with new features, improved user experience, and expanded resources to support musicians and audio professionals in creating and collaborating on music projects globally....more

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