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Sonobi
What Does Sonobi Do?
Sonobi is an advertising technology company that develops solutions for people-based identification and addressability, enabling publishers and advertisers to connect with audiences in a privacy-forward manner, especially in cookieless environments. Founded in 2011, Sonobi was acquired by Nexxen (formerly Tremor International) in August 2022 and its technology is now a key component of Nexxen's end-to-end platform, particularly its cookie-less ID solution. Sonobi's technology focuses on improving ad relevance and performance through better audience understanding and targeting capabilities.
Where Is Sonobi's Headquarters?
HQ Function
Serves as a central hub for the development and operations of Sonobi's advertising technology, including engineering, product development, and technical support. Post-acquisition, it supports these functions within the Nexxen ecosystem.
Notable Features:
The office is likely a modern tech workspace designed to foster collaboration and innovation, typical for ad-tech development centers.
Work Culture:
The work culture, historically and as part of Nexxen, emphasizes innovation, data-driven decision-making, and a fast-paced environment characteristic of the advertising technology industry.
HQ Significance:
This location was pivotal for Sonobi's growth and the development of its core identity and addressability solutions. It remains significant for Nexxen in leveraging Sonobi's specialized technology.
Values Reflected in HQ: The focus on advanced technology and problem-solving reflects values of innovation, precision, and client-centric solutions in the ad-tech space.
Location:
While Sonobi originated in the US, its technology and solutions, particularly for programmatic advertising and identity resolution, have a global reach. As part of Nexxen, Sonobi's capabilities are integrated into Nexxen's global platform, supporting clients and operations across North America, Europe, Asia-Pacific, and other international markets. Nexxen's extensive global office network now supports the reach of Sonobi's technology.
Street Address:
201 S. New York Ave
City:
Winter Park
State/Province:
FL
Country:
USA
Where Else Does Sonobi Operate Around the World?
New York, NY, USA
Address: Operations integrated into Nexxen's New York office (e.g., 4 W 22nd St, New York, NY 10010, USA)
Serves the major US East Coast advertising market, providing access to large agencies, brands, and publisher partners. Facilitates commercial activities and strategic partnerships.
Buying Intent Signals for Sonobi
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Sonobi? Meet the Executive Team
As of April 2025, Sonobi' leadership includes:
Who's Investing in Sonobi?
Sonobi has been backed by several prominent investors over the years, including:
What Leadership Changes Has Sonobi Seen Recently?
Following its acquisition by Nexxen (formerly Tremor International) in August 2022, Sonobi's leadership and operational structures were integrated into Nexxen. As such, distinct 'Sonobi' executive movements in the last 12 months (May 2023 - May 2024) are not typically publicly reported as standalone items, but would be part of Nexxen's broader organizational developments. Key Sonobi founders transitioned to advisory roles or departed post-acquisition.
What Technology (Tech Stack) Is Used bySonobi?
Discover the tools Sonobi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sonobi Email Formats and Examples
While Sonobi is now part of Nexxen and employees may use Nexxen email addresses, historical email formats for sonobi.com are based on common corporate patterns. The most likely format was a combination of first initial and last name.
f[last]@sonobi.com (e.g., jdoe@sonobi.com) or [first].[last]@sonobi.com
Format
jdoe@sonobi.com
Example
75%
Success rate
What's the Latest News About Sonobi?
Nexxen Q1 2024 Earnings Call / Financial Press • May 9, 2024
Sonobi's Cookie-less ID Solution Highlighted as Key Nexxen Technology in Q1 2024
In Nexxen's Q1 2024 earnings report and subsequent discussions, Sonobi's cookie-less ID solution was emphasized as a proprietary and differentiated data-driven technology within Nexxen's robust tech stack. This highlights its ongoing importance for delivering strong customer results and future-proofing advertising strategies in a privacy-first digital landscape....more
Nexxen (formerly Tremor International) Press Release • August 17, 2022
Tremor International (now Nexxen) Completes Acquisition of Sonobi
Tremor International Ltd. announced the completion of its acquisition of Sonobi, Inc. The acquisition was intended to enhance Tremor's end-to-end technology platform by incorporating Sonobi's advanced identity resolution and addressability technology, further strengthening its offering for advertisers and publishers in the evolving digital advertising ecosystem....more
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