What Does Sonic Automotive Do?

Total employees2290
HeadquartersCharlotte
Founded1997

Sonic Automotive, Inc. is a Fortune 500 company based in Charlotte, North Carolina, and one of the largest automotive retailers in the United States. The company operates over 100 dealerships representing many new car brands, primarily luxury and import brands, as well as a network of EchoPark Automotive used car specialty stores. Sonic Automotive is committed to providing an exceptional guest experience through its customer-centric sales and service approach. They focus on transparency, efficiency, and leveraging technology to enhance the car buying and servicing process for consumers.

Where Is Sonic Automotive's Headquarters?

Sonic Automotive officeSonic Automotive officeSonic Automotive officeSonic Automotive office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central command for all corporate functions, including strategic planning, finance, legal, human resources, marketing, IT, and operational oversight for its nationwide network of dealerships and EchoPark locations.

Notable Features:

A modern corporate office facility designed to support a large workforce and foster collaboration. It likely includes advanced technology infrastructure to manage its extensive retail operations.

Work Culture:

Sonic Automotive promotes a guest-centric and performance-driven work culture. Emphasis is placed on teamwork, associate development, integrity, and innovation within the automotive retail space. The HQ environment likely mirrors these values, aiming for efficiency and professionalism.

HQ Significance:

The Charlotte headquarters is strategically important for managing a vast network of automotive dealerships, implementing company-wide policies, driving growth initiatives like the expansion of EchoPark, and maintaining relationships with automotive manufacturers.

Values Reflected in HQ: The headquarters likely reflects Sonic's core values such as guest satisfaction, operational excellence, associate empowerment, and a forward-looking approach to automotive retail.

Location:

Sonic Automotive's operations are primarily concentrated within the United States. They operate a network of new car dealerships and EchoPark used car stores across various states. While they partner with global automotive manufacturers, their retail and direct operational presence is U.S.-based. International activities would mainly involve sourcing vehicles and parts through manufacturers' global supply chains.

Street Address:

4401 Colwick Road

City:

Charlotte

State/Province:

North Carolina

Country:

USA

Where Else Does Sonic Automotive Operate Around the World?

Various Cities, USA

Address: Over 100 dealership locations and numerous EchoPark Automotive stores across multiple states.

To provide direct automotive sales, financing, service, and parts to consumers in specific regional markets, expanding the company's market penetration and brand presence nationwide.

Houston, Texas (Example Region)

Address: Multiple Sonic dealership addresses (e.g., BMW of West Houston, Audi West Houston).

To serve the large automotive market in the Houston metropolitan area, catering to diverse customer preferences for luxury and import brands, and used vehicles through EchoPark.

Buying Intent Signals for Sonic Automotive

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sonic Automotive? Meet the Executive Team

As of April 2025, Sonic Automotive' leadership includes:

David Bruton Smith - Executive Chairman
David S. Smith - Chief Executive Officer
Jeff Dyke - President
Heath R. Byrd - Executive Vice President and Chief Financial Officer
Stephen K. Coss - Executive Vice President, General Counsel and Secretary
Marti Eulberg - Chief Operating Officer, EchoPark Automotive

Who's Investing in Sonic Automotive?

Sonic Automotive has been backed by several prominent investors over the years, including:

BlackRock Inc.
The Vanguard Group, Inc.
Dimensional Fund Advisors LP
FMR LLC (Fidelity Management & Research)
MSD Capital, L.P.

What Leadership Changes Has Sonic Automotive Seen Recently?

Hire1
Exits0

Sonic Automotive's executive team has seen relative stability. Key leadership appointments or departures are typically announced via press releases or SEC filings. In November 2023, Dino Bernacchi was appointed as Chief Marketing Officer for EchoPark Automotive, indicating strategic focus on this brand. No major C-suite exits at the parent company level have been widely publicized in the immediate past 12 months.

New Appointments:

Dino Bernacchi, Dino Bernacchi appointed as Chief Marketing Officer for EchoPark Automotive.

What Technology (Tech Stack) Is Used bySonic Automotive?

Discover the tools Sonic Automotive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sonic Automotive Email Formats and Examples

Sonic Automotive commonly utilizes the email format [firstname].[lastname]@sonicautomotive.com. This is a prevalent structure in corporate environments and is likely the primary method for official company communication.

firstname.lastname@sonicautomotive.com

Format

jane.doe@sonicautomotive.com

Example

80%

Success rate

What's the Latest News About Sonic Automotive?

PR NewswireJune 5, 2024

Sonic Automotive And EchoPark Automotive Host Grand Opening Event For New EchoPark Location In Raleigh, North Carolina

Sonic Automotive and EchoPark Automotive announced the grand opening of a new EchoPark retail hub in Raleigh, North Carolina, expanding their used vehicle market presence....more

Sonic Automotive Investor RelationsApril 25, 2024

Sonic Automotive Reports First Quarter 2024 Financial Results

Sonic Automotive announced its financial results for the first quarter of 2024, detailing revenues, earnings per share, and segment performance, including updates on its franchised dealerships and EchoPark operations....more

PR NewswireNovember 1, 2023

EchoPark Automotive Names Dino Bernacchi Chief Marketing Officer

EchoPark Automotive, a subsidiary of Sonic Automotive, appointed Dino Bernacchi as its new Chief Marketing Officer to spearhead marketing initiatives and brand development for the rapidly growing used car retailer....more

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