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Sonic Automotive, Inc. is a Fortune 500 company based in Charlotte, North Carolina, and one of the largest automotive retailers in the United States. The company operates over 100 dealerships representing many new car brands, primarily luxury and import brands, as well as a network of EchoPark Automotive used car specialty stores. Sonic Automotive is committed to providing an exceptional guest experience through its customer-centric sales and service approach. They focus on transparency, efficiency, and leveraging technology to enhance the car buying and servicing process for consumers.
The headquarters serves as the central command for all corporate functions, including strategic planning, finance, legal, human resources, marketing, IT, and operational oversight for its nationwide network of dealerships and EchoPark locations.
A modern corporate office facility designed to support a large workforce and foster collaboration. It likely includes advanced technology infrastructure to manage its extensive retail operations.
Sonic Automotive promotes a guest-centric and performance-driven work culture. Emphasis is placed on teamwork, associate development, integrity, and innovation within the automotive retail space. The HQ environment likely mirrors these values, aiming for efficiency and professionalism.
The Charlotte headquarters is strategically important for managing a vast network of automotive dealerships, implementing company-wide policies, driving growth initiatives like the expansion of EchoPark, and maintaining relationships with automotive manufacturers.
Sonic Automotive's operations are primarily concentrated within the United States. They operate a network of new car dealerships and EchoPark used car stores across various states. While they partner with global automotive manufacturers, their retail and direct operational presence is U.S.-based. International activities would mainly involve sourcing vehicles and parts through manufacturers' global supply chains.
4401 Colwick Road
Charlotte
North Carolina
USA
Address: Over 100 dealership locations and numerous EchoPark Automotive stores across multiple states.
To provide direct automotive sales, financing, service, and parts to consumers in specific regional markets, expanding the company's market penetration and brand presence nationwide.
Address: Multiple Sonic dealership addresses (e.g., BMW of West Houston, Audi West Houston).
To serve the large automotive market in the Houston metropolitan area, catering to diverse customer preferences for luxury and import brands, and used vehicles through EchoPark.
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As of April 2025, Sonic Automotive' leadership includes:
Sonic Automotive has been backed by several prominent investors over the years, including:
Sonic Automotive's executive team has seen relative stability. Key leadership appointments or departures are typically announced via press releases or SEC filings. In November 2023, Dino Bernacchi was appointed as Chief Marketing Officer for EchoPark Automotive, indicating strategic focus on this brand. No major C-suite exits at the parent company level have been widely publicized in the immediate past 12 months.
Discover the tools Sonic Automotive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sonic Automotive commonly utilizes the email format [firstname].[lastname]@sonicautomotive.com. This is a prevalent structure in corporate environments and is likely the primary method for official company communication.
firstname.lastname@sonicautomotive.com
Format
jane.doe@sonicautomotive.com
Example
80%
Success rate
PR Newswire • June 5, 2024
Sonic Automotive and EchoPark Automotive announced the grand opening of a new EchoPark retail hub in Raleigh, North Carolina, expanding their used vehicle market presence....more
Sonic Automotive Investor Relations • April 25, 2024
Sonic Automotive announced its financial results for the first quarter of 2024, detailing revenues, earnings per share, and segment performance, including updates on its franchised dealerships and EchoPark operations....more
PR Newswire • November 1, 2023
EchoPark Automotive, a subsidiary of Sonic Automotive, appointed Dino Bernacchi as its new Chief Marketing Officer to spearhead marketing initiatives and brand development for the rapidly growing used car retailer....more
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