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Sonae Arauco
What Does Sonae Arauco Do?
Sonae Arauco is one of the world’s largest wood-based solutions companies, resulting from a strategic partnership between two global leaders in the wood sector: Sonae Indústria and Arauco. Our products, including particleboard (PB), medium-density fibreboard (MDF), oriented strand board (OSB), and melamine faced panels, are integral to people's daily lives, enhancing homes, offices, and commercial spaces. We are committed to sustainability, innovation, and providing versatile wood solutions that meet the evolving needs of the furniture, interior design, and construction industries worldwide.
Where Is Sonae Arauco's Headquarters?
HQ Function
Serves as the central hub for global strategy, corporate governance, finance, marketing, research & development leadership, and key administrative functions for Sonae Arauco's worldwide operations.
Notable Features:
Modern office facilities designed to foster collaboration and innovation, located within an established industrial area with excellent logistical connections. The design often incorporates the company's own wood-based products, showcasing their versatility and aesthetic appeal.
Work Culture:
A dynamic and international work environment that emphasizes collaboration, continuous improvement, sustainability, and innovation within the wood-based panel industry. The culture reflects its joint venture heritage, blending Portuguese and Chilean business influences.
HQ Significance:
The Maia headquarters is crucial as it represents the operational and strategic core of this major European-South American joint venture. It directs operations across multiple continents and drives the company's growth and sustainability initiatives in the global wood solutions market.
Values Reflected in HQ: The headquarters aims to reflect Sonae Arauco's core values, including a commitment to sustainability (e.g., through energy-efficient design or use of sustainable materials), innovation, customer focus, and global collaboration.
Location:
Sonae Arauco operates a significant global network, primarily focused on manufacturing, sales, and distribution of wood-based panel solutions. Key functions supported globally include: industrial production across numerous plants in Europe (Portugal, Spain, Germany) and South Africa; sales and marketing offices strategically positioned to serve local markets; extensive distribution and logistics networks; research and development focused on product innovation and sustainability; and centralized corporate functions like finance, HR, and IT managed from its headquarters and regional hubs. Their commercial reach extends to over 75 countries.
Street Address:
Lugar do Espido, Via Norte, Apartado 1015
City:
Maia
State/Province:
Porto District
Country:
Portugal
Where Else Does Sonae Arauco Operate Around the World?
Neustadt-Glewe, Mecklenburg-Vorpommern, Germany
Address: Mecklenburger Straße, 19306 Neustadt-Glewe, Germany
To efficiently manufacture and distribute high-quality, sustainable wood-based solutions to meet the specific demands of the DACH region (Germany, Austria, Switzerland) and surrounding European countries, leveraging local production capabilities and market insights.
White River, Mpumalanga, South Africa
Address: 32 Burl Plover Road, White River, 1240, South Africa
To strengthen Sonae Arauco's presence and market share on the African continent by providing locally manufactured, sustainable wood solutions, and contributing to regional economic development through employment and local sourcing where feasible.
Valladolid, Castile and León, Spain
Address: Carretera de Soria, km 3.5, 47012 Valladolid, Spain
To supply the Spanish and Portuguese markets with innovative and decorative wood panel solutions, focusing on high-value products for furniture and interior design, and to act as a key production center for specialized finishes.
Buying Intent Signals for Sonae Arauco
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Sonae Arauco? Meet the Executive Team
As of April 2025, Sonae Arauco' leadership includes:
Who's Investing in Sonae Arauco?
Sonae Arauco has been backed by several prominent investors over the years, including:
What Leadership Changes Has Sonae Arauco Seen Recently?
Sonae Arauco has focused on strengthening its leadership team, particularly in strategic areas like Human Resources and Sustainability. Key appointments have been made to drive the company's people-centric and environmental goals. No major publicly announced departures from the core executive team have been identified in the past 12 months.
New Appointments:
What Technology (Tech Stack) Is Used bySonae Arauco?
Discover the tools Sonae Arauco uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sonae Arauco Email Formats and Examples
Sonae Arauco typically uses a standard corporate email format for its employees. While the exact structure can vary, a common pattern observed for companies of its nature is the 'firstname.lastname' convention.
[firstname].[lastname]@sonaearauco.com
Format
john.doe@sonaearauco.com
Example
85%
Success rate
What's the Latest News About Sonae Arauco?
Sonae Arauco Official Website • March 1, 2024
Sonae Arauco Launches Innovus® Coloured MDF – Deep Black
Sonae Arauco has expanded its innovative Innovus® collection with the introduction of Coloured MDF – Deep Black. This new product offers a super-matt surface, anti-fingerprint technology, and a soft touch, aimed at high-end furniture and sophisticated interior design applications....more
Sonae Indústria SGPS SA (Investor Relations) • February 29, 2024
Sonae Arauco Achieved €792 Million Turnover in 2023 Amidst Market Normalization
Sonae Arauco reported a turnover of €792 million for the fiscal year 2023. This figure, part of Sonae Indústria's annual results, reflects a decrease from the record levels of 2022, indicating a market normalization and more challenging conditions in the wood-based panel sector during the year....more
Fordaq - The Timber Network • October 26, 2023
Sonae Arauco Invests €26 Million in New Lacquering Line at Valladolid Plant, Spain
Sonae Arauco announced a strategic investment of €26 million in its Valladolid factory in Spain. This investment is dedicated to a new, advanced lacquering line, aiming to boost production capacity and elevate the quality of its lacquered wood-based panels to meet rising market demand for premium decorative surfaces....more
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