What Does SONAE Do?

Total employees22778
HeadquartersMaia
Founded

Sonae is one of Portugal's largest multinational business groups, with a diversified portfolio spanning retail (food and non-food through Sonae MC and Worten), real estate (Sonae Sierra for shopping centres and Sonae Capital for other assets), telecommunications (NOS), financial services (Sonae FS), and technology investment management (Sonae IM). Committed to innovation, sustainability, and creating long-term value, Sonae aims to improve the lives of its customers and contribute positively to the communities it serves across various geographies.

Where Is SONAE's Headquarters?

SONAE officeSONAE officeSONAE officeSONAE office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central strategic command for Sonae SGPS, overseeing corporate governance, financial strategy, portfolio management, and group-wide support functions for its diverse business units.

Notable Features:

The Sonae campus in Maia is an extensive modern complex housing multiple corporate buildings for Sonae SGPS and several of its key businesses. It is characterized by contemporary architecture, green spaces, and facilities designed to promote collaboration and employee well-being.

Work Culture:

Sonae's headquarters fosters a dynamic and innovative work culture, emphasizing performance, continuous improvement, and talent development. Collaboration across business units and a strong commitment to ethical and sustainable practices are key tenets.

HQ Significance:

As the core of one of Portugal's most influential economic groups, the Maia headquarters is pivotal in driving Sonae's national and international strategy, impacting various sectors of the economy and setting industry standards.

Values Reflected in HQ: The headquarters' design and operations aim to reflect Sonae's core values: Ambition, Innovation, People-centricity, Integrity, and a commitment to Sustainability through efficient building management and community engagement.

Location:

Sonae operates globally, with a significant presence beyond Portugal. Sonae Sierra develops and manages shopping centres across Europe (e.g., Spain, Germany, Italy, Romania), South America (e.g., Brazil, Colombia), and North Africa (e.g., Morocco). Sonae IM invests in technology-based companies worldwide with offices or portfolio companies in various tech hubs. Sonae Fashion brands also have an international retail footprint, particularly in Spain. Functions supported globally include retail operations, shopping centre development and management, real estate services, and technology venture capital investments.

Street Address:

Lugar do Espido, Via Norte

City:

Maia

State/Province:

Porto District

Country:

Portugal

Where Else Does SONAE Operate Around the World?

Lisbon, Portugal

Address: Edifício NOS, Rua Ator António Silva, nº 9, Campo Grande, 1600-404 Lisboa

Serves as the central hub for NOS's nationwide operations, product development, and customer service strategy in the competitive telecommunications and media market.

Madrid, Spain

Address: Parque Empresarial Ática, Edificio 2, Vía de las Dos Castillas, 33, 28224 Pozuelo de Alarcón, Madrid, Spain

Supports Sonae Sierra's growth and operational excellence in Spain, focusing on asset management, leasing, and development of retail real estate.

Buying Intent Signals for SONAE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SONAE? Meet the Executive Team

As of April 2025, SONAE' leadership includes:

Cláudia Azevedo - Chief Executive Officer (CEO), Sonae SGPS
João Günther Holtreman Roquette - Chief Financial Officer (CFO), Sonae SGPS
Gonçalo Faria de Carvalho - CEO of Sonae MC (Food Retail)
Miguel Mota Freitas - CEO of Worten (Electronics Retail)
Manuel Ramalho Eanes - CEO of Sonae Sierra (Shopping Centres)
João Pedro Magalhães da Silva Dolores - Chief Portfolio Officer & CEO of Sonae IM (Investment Management)

Who's Investing in SONAE?

SONAE has been backed by several prominent investors over the years, including:

Efanor Investimentos, S.A. (Controlling Shareholder)
Publicly Traded on Euronext Lisbon (Ticker: SON)

What Leadership Changes Has SONAE Seen Recently?

Hire1
Exits1

In the last 12 months, Sonae has experienced a notable leadership change within its Sonae MC (food retail) division. Other adjustments may occur within its diverse portfolio of companies as part of routine business development.

Departures

Luís Moutinho, Luís Moutinho transitioned from CEO of Sonae MC to new roles within the Sonae Group, effective May 2024.

New Appointments:

Gonçalo Faria de Carvalho, Gonçalo Faria de Carvalho was appointed as the new CEO of Sonae MC, succeeding Luís Moutinho.

What Technology (Tech Stack) Is Used bySONAE?

Discover the tools SONAE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SONAE Email Formats and Examples

Sonae commonly uses professional email formats that combine employee names with their primary domain, @sonae.pt. While specific patterns can vary, standard formats include first name and last name combinations.

firstname.lastname@sonae.pt or finitiallastname@sonae.pt

Format

claudia.azevedo@sonae.pt

Example

80%

Success rate

What's the Latest News About SONAE?

Dinheiro VivoMay 16, 2024

Sonae news title: Sonae profits rise to €36 million in the first quarter, boosted by Zeitnot

Sonae SGPS reported a consolidated net profit of €36 million for the first quarter of 2024, a significant increase year-on-year, largely driven by the strong performance of its retail operations and a notable contribution from its investment in Zeitnot, co-controller of Outsystems....more

ECO SapoMay 15, 2024

Sonae news title: Gonçalo Faria de Carvalho is the new CEO of Sonae MC

Sonae announced the appointment of Gonçalo Faria de Carvalho as the new CEO of Sonae MC, its food retail arm. He succeeds Luís Moutinho, who will transition to new strategic roles within the Sonae Group....more

Wood Biz Forum (reporting on Sonae Arauco)March 7, 2024

Sonae news title: Sonae Arauco invests €17.5 million in new pellet plant in Portugal

Sonae Arauco, a joint venture in which Sonae holds a significant stake, is investing €17.5 million to build a new industrial wood pellet production plant in Mangualde, Portugal. This initiative aims to enhance its sustainable product offerings and contribute to the bioeconomy....more

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