Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Something Digital, operating as part of RFA (Rightpoint's Retail & Consumer Goods arm), is an interactive agency renowned for delivering innovative e-commerce solutions since its founding in 1999. They offer comprehensive services including e-commerce strategy, user experience (UX) design, platform development (specializing in Shopify Plus, Magento, and BigCommerce), and digital marketing. Their focus is on helping brands create exceptional online shopping experiences and drive growth. The acquisition by RFA (Rightpoint), a Genpact company, in March 2021 has significantly expanded their capabilities, resources, and global reach, integrating their expertise into a larger digital consultancy framework.
Historically served as the central hub for client strategy, design, development, project management, and business operations for their e-commerce agency services.
The New York office was likely a modern, collaborative workspace typical of digital agencies, situated in a dynamic commercial district. Specific architectural details are not publicly emphasized post-integration.
Known for a dynamic, innovative, and results-driven culture, emphasizing client success, teamwork, and continuous learning in the evolving e-commerce landscape. This culture is now part of the broader RFA/Rightpoint environment.
The New York City location was crucial for access to a rich talent pool, proximity to major clients, industry events, and staying at the forefront of digital commerce trends.
Prior to its acquisition, Something Digital, while primarily US-based, served clients with international operations by developing e-commerce platforms equipped for global sales, multi-language support, and diverse currency needs. As an integral part of RFA and Rightpoint (a Genpact company), they now leverage a vastly expanded global delivery network and serve a global clientele, contributing to large-scale digital transformation projects worldwide.
11 W 19th St (Historical primary location pre-acquisition)
New York
NY
USA
Address: Specific street address information is not publicly available; operations are now integrated with RFA/Rightpoint regional offices.
To extend Something Digital's service capabilities to clients in Florida and the wider Southeast region, offering local support and market-specific insights.
Address: Specific street address information is not publicly available; operations are now integrated with RFA/Rightpoint regional offices.
To cater to the West Coast market, collaborate with innovative brands, and leverage the talent pool in California, thereby strengthening their national footprint.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Something Digital' leadership includes:
Something Digital has been backed by several prominent investors over the years, including:
Since Something Digital's acquisition by RFA (Rightpoint) in March 2021 (which is beyond the last 12 months), its leadership and executive roles have been integrated within the RFA and Rightpoint organizational structure. Consequently, there have been no publicly announced executive hires or exits specifically under the 'Something Digital' brand in the last 12 months. Any such changes would be part of RFA/Rightpoint's broader corporate announcements.
Discover the tools Something Digital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, Something Digital likely used common agency email formats. Post-acquisition by RFA/Rightpoint, official communications would use RFA or Rightpoint domains. For historical reference, patterns like firstname.lastname@somethingdigital.com or firstinitiallastname@somethingdigital.com were common. Always verify contact information through official channels.
Common historical patterns: [first].[last]@somethingdigital.com (e.g., jane.doe@somethingdigital.com) or [first_initial][last]@somethingdigital.com (e.g., jdoe@somethingdigital.com). Note: these formats are historical; current emails would be via @rightpoint.com or similar.
Format
example.contact@somethingdigital.com (historical example, validity not guaranteed)
Example
35%
Success rate
PR Newswire • March 23, 2021
Rightpoint, a Genpact company, announced its acquisition of Something Digital, a leading New York-based digital commerce agency. This strategic move significantly enhances Rightpoint's capabilities in delivering end-to-end digital commerce solutions for clients, leveraging Something Digital's deep expertise in platforms such as Magento, Shopify Plus, and BigCommerce....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Something Digital, are just a search away.