Something Digital
What Does Something Digital Do?
Something Digital, operating as part of RFA (Rightpoint's Retail & Consumer Goods arm), is an interactive agency renowned for delivering innovative e-commerce solutions since its founding in 1999. They offer comprehensive services including e-commerce strategy, user experience (UX) design, platform development (specializing in Shopify Plus, Magento, and BigCommerce), and digital marketing. Their focus is on helping brands create exceptional online shopping experiences and drive growth. The acquisition by RFA (Rightpoint), a Genpact company, in March 2021 has significantly expanded their capabilities, resources, and global reach, integrating their expertise into a larger digital consultancy framework.
Where Is Something Digital's Headquarters?
HQ Function
Historically served as the central hub for client strategy, design, development, project management, and business operations for their e-commerce agency services.
Notable Features:
The New York office was likely a modern, collaborative workspace typical of digital agencies, situated in a dynamic commercial district. Specific architectural details are not publicly emphasized post-integration.
Work Culture:
Known for a dynamic, innovative, and results-driven culture, emphasizing client success, teamwork, and continuous learning in the evolving e-commerce landscape. This culture is now part of the broader RFA/Rightpoint environment.
HQ Significance:
The New York City location was crucial for access to a rich talent pool, proximity to major clients, industry events, and staying at the forefront of digital commerce trends.
Values Reflected in HQ: The headquarters would have reflected values such as innovation, collaboration, customer-centricity, and a deep passion for digital technology and e-commerce excellence.
Location:
Prior to its acquisition, Something Digital, while primarily US-based, served clients with international operations by developing e-commerce platforms equipped for global sales, multi-language support, and diverse currency needs. As an integral part of RFA and Rightpoint (a Genpact company), they now leverage a vastly expanded global delivery network and serve a global clientele, contributing to large-scale digital transformation projects worldwide.
Street Address:
11 W 19th St (Historical primary location pre-acquisition)
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Something Digital Operate Around the World?
West Palm Beach, Florida, USA (Historical)
Address: Specific street address information is not publicly available; operations are now integrated with RFA/Rightpoint regional offices.
To extend Something Digital's service capabilities to clients in Florida and the wider Southeast region, offering local support and market-specific insights.
Los Angeles, California, USA (Historical)
Address: Specific street address information is not publicly available; operations are now integrated with RFA/Rightpoint regional offices.
To cater to the West Coast market, collaborate with innovative brands, and leverage the talent pool in California, thereby strengthening their national footprint.
Buying Intent Signals for Something Digital
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Who's Leading Something Digital? Meet the Executive Team
As of April 2025, Something Digital' leadership includes:
Who's Investing in Something Digital?
Something Digital has been backed by several prominent investors over the years, including:
What Leadership Changes Has Something Digital Seen Recently?
Since Something Digital's acquisition by RFA (Rightpoint) in March 2021 (which is beyond the last 12 months), its leadership and executive roles have been integrated within the RFA and Rightpoint organizational structure. Consequently, there have been no publicly announced executive hires or exits specifically under the 'Something Digital' brand in the last 12 months. Any such changes would be part of RFA/Rightpoint's broader corporate announcements.
What Technology (Tech Stack) Is Used bySomething Digital?
Discover the tools Something Digital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Something Digital Email Formats and Examples
Historically, Something Digital likely used common agency email formats. Post-acquisition by RFA/Rightpoint, official communications would use RFA or Rightpoint domains. For historical reference, patterns like firstname.lastname@somethingdigital.com or firstinitiallastname@somethingdigital.com were common. Always verify contact information through official channels.
Common historical patterns: [first].[last]@somethingdigital.com (e.g., jane.doe@somethingdigital.com) or [first_initial][last]@somethingdigital.com (e.g., jdoe@somethingdigital.com). Note: these formats are historical; current emails would be via @rightpoint.com or similar.
Format
example.contact@somethingdigital.com (historical example, validity not guaranteed)
Example
35%
Success rate
What's the Latest News About Something Digital?
PR Newswire • March 23, 2021
Rightpoint Announces Acquisition of Something Digital, Expanding its E-commerce Capabilities
Rightpoint, a Genpact company, announced its acquisition of Something Digital, a leading New York-based digital commerce agency. This strategic move significantly enhances Rightpoint's capabilities in delivering end-to-end digital commerce solutions for clients, leveraging Something Digital's deep expertise in platforms such as Magento, Shopify Plus, and BigCommerce....more
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