What Does Soko Do?

Total employees61
HeadquartersSan Francisco
Founded2012

Soko is a pioneering ethical fashion brand and manufacturing platform that leverages mobile technology to connect marginalized artisans, primarily in Kenya, directly to the global marketplace. They aim to revolutionize the fashion industry by offering beautiful, handcrafted jewelry made by independent artisan entrepreneurs, promoting fair trade principles, and creating sustainable economic opportunities. Soko empowers artisans by providing them with tools and access to a 'virtual factory,' enabling them to earn significantly more than in traditional local markets and fostering economic empowerment.

Where Is Soko's Headquarters?

Soko officeSoko officeSoko officeSoko office
*Images sourced via web search. Rights belong to original owners

HQ Function

The San Francisco headquarters likely houses executive leadership, global strategy, marketing, technology development, design direction, and international sales operations.

Notable Features:

As a company focused on ethical practices and modern design, the HQ likely fosters a collaborative and innovative environment. Specific architectural details are not widely publicized, but it would be expected to reflect their B Corp values.

Work Culture:

Soko's work culture is mission-driven, emphasizing social impact, innovation, collaboration, and a deep connection to global artisanship. There's a strong focus on leveraging technology for good and upholding ethical, transparent practices in line with their B Corp certification.

HQ Significance:

The San Francisco HQ strategically places Soko within a major global hub for technology, venture capital, and socially conscious businesses, facilitating access to talent, investment, and a progressive consumer market.

Values Reflected in HQ: The choice of San Francisco reflects innovation and global connectivity. The internal operations and HQ environment likely promote transparency, creativity, sustainability, and a tangible connection to their mission of empowering artisans worldwide.

Location:

Soko operates a global ethical manufacturing platform and brand, primarily connecting artisans in Kenya with consumers and retail partners worldwide, especially in North America and Europe. Their 'virtual factory' model, powered by mobile technology, supports decentralized production and global distribution. Functions supported globally include design innovation, ethical sourcing, artisan empowerment programs, e-commerce, international shipping, and B2B partnerships with major retailers.

Street Address:

Specific street address not publicly disclosed

City:

San Francisco

State/Province:

California

Country:

USA

Where Else Does Soko Operate Around the World?

Nairobi, Kenya

Address: Operations hub in Nairobi; specific public address not listed.

To directly engage with, support, and empower Kenyan artisans by managing the ethical production process on the ground and facilitating the crucial link between local craftsmanship and Soko's global market access.

Buying Intent Signals for Soko

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Soko? Meet the Executive Team

As of April 2025, Soko' leadership includes:

Ella Peinovich - Co-Founder & CEO
Gwendolyn Floyd - Co-Founder & CBO (Chief Brand Officer)

Who's Investing in Soko?

Soko has been backed by several prominent investors over the years, including:

DOB Equity
Novastar Ventures
Ananda Impact Ventures
CRE Venture Capital
Mercy Corps Social Venture Fund
FJ Labs
HV Capital (formerly Holtzbrinck Ventures)

What Leadership Changes Has Soko Seen Recently?

Hire0
Exits0

Publicly available information on executive hires or exits at Soko in the last 12 months is limited. As a private, mission-driven company, leadership changes are typically communicated internally or through specific announcements if they occur. The core leadership team, including co-founders, appears stable based on available public data.

What Technology (Tech Stack) Is Used bySoko?

Discover the tools Soko uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Soko Email Formats and Examples

Soko likely utilizes standard professional email address formats. Common patterns for tech and consumer brand companies include [first]@[domain].com or [first].[last]@[domain].com. For Soko, the domain is soko.com.

[first]@soko.com

Format

example: gwen@soko.com

Example

85%

Success rate

What's the Latest News About Soko?

Soko Journal • March 22, 2023

Soko News: Soko x Kazi: Two B-Corps, One Mission

Soko highlighted its collaboration with Kazi, another B-Corporation, emphasizing their shared mission to empower artisans in Africa through ethical practices and sustainable economic opportunities. The partnership aims to amplify their collective impact in the ethical home and fashion sectors....more

B Lab • Recertified October 2021 (Ongoing Status)

Soko News: Soko Maintains B Corp Certification, Reinforcing Commitment to High Social and Environmental Standards

Soko continues to be a certified B Corporation, a testament to its ongoing commitment to meeting rigorous standards of social and environmental performance, accountability, and transparency. This certification underscores Soko's dedication to using business as a force for good, particularly in its work empowering artisan communities....more

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