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Softwood Lumber Board's Overview

Total employees5
HeadquartersMarietta
Founded2011

The Softwood Lumber Board (SLB) is an industry-funded checkoff program, overseen by the U.S. Department of Agriculture, dedicated to strengthening and growing the softwood lumber market in the United States. It achieves this by investing in strategic programs that promote the benefits and uses of softwood lumber in outdoor, residential, and non-residential construction. The SLB supports initiatives in market development, research, codes and standards, and education to increase demand for softwood lumber products manufactured in or imported into the U.S. Its programs aim to make softwood lumber the preferred building material by highlighting its sustainability, versatility, and performance.

Where is Softwood Lumber Board's Headquarters?

Softwood Lumber Board officeSoftwood Lumber Board officeSoftwood Lumber Board officeSoftwood Lumber Board office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary administrative and operational center for the Softwood Lumber Board, coordinating its national programs, managing finances, and facilitating communication with industry stakeholders and the USDA.

Notable Features:

Situated in a professional office park, the headquarters offers modern facilities conducive to collaboration and administrative functions supporting the board's mission.

Work Culture:

The work culture at the SLB headquarters is likely professional, collaborative, and mission-driven, focusing on executing strategies to benefit the entire softwood lumber industry. Staff are dedicated to research, marketing, and program management.

HQ Significance:

The headquarters is significant as the nerve center for a national checkoff program that impacts a multi-billion dollar industry, driving demand and innovation for softwood lumber across the United States.

Values Reflected in HQ: The headquarters likely reflects values of efficiency, industry stewardship, collaboration, and strategic focus, necessary for managing an industry-wide promotional and research program.

Location:

The Softwood Lumber Board's primary focus is on the United States market. While it includes representatives from Canadian lumber importers on its board and deals with lumber imported into the U.S., its direct operational presence and market development programs are concentrated within the U.S. It does not maintain international offices but collaborates with various North American entities.

Street Address:

1640 Powers Ferry Road SE, Building 20, Suite 200

City:

Marietta

State/Province:

GA

Country:

USA

Softwood Lumber Board's Global Presence

Buying Intent Signals for Softwood Lumber Board

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Softwood Lumber Board

As of April 2025, Softwood Lumber Board' leadership includes:

Cees de Jager - President & CEO
Ryan Flom - Chief Marketing Officer
Maureen Pello - Vice President, Market Development
Lori Byrd - Director of Finance and Administration

Investors of Softwood Lumber Board

Softwood Lumber Board has been backed by several prominent investors over the years, including:

U.S. softwood lumber manufacturers (domestic producers)
Importers of softwood lumber into the U.S.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, the core executive staff of the Softwood Lumber Board (President & CEO, CMO, VP) has remained stable over the past 12 months, with no major new hires or departures announced for these key leadership roles. The SLB did announce new appointments and re-elections to its Board of Directors in January 2024, which are distinct from the executive management team.

Technology (Tech Stack) used by Softwood Lumber Board

Discover the tools Softwood Lumber Board uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Softwood Lumber Board Email Formats and Examples

The Softwood Lumber Board commonly uses the email format consisting of the employee's last name followed by '@softwoodlumberboard.org'. This is evident from publicly listed staff email addresses.

[last]@softwoodlumberboard.org

Format

dejager@softwoodlumberboard.org

Example

95%

Success rate

News and media

Building Products DigestApril 2, 2024

Softwood Lumber Board details impact in 2023 annual report

The Softwood Lumber Board released its 2023 Annual Report, showcasing significant achievements in promoting softwood lumber. The report highlights investments in market development, research, and communications that successfully generated increased demand and a strong return on investment for the industry....more

softwoodlumberboard.orgJanuary 16, 2024

Softwood Lumber Board Welcomes Three New Directors and Re-elects Officers

The Softwood Lumber Board announced the appointment of three new members to its Board of Directors: Allyn Ford (Roseburg Forest Products), Eric Schooler (Collins), and Todd Payne (Seneca Sawmill Company). Additionally, existing officers were re-elected, with Caroline Dauzat continuing as Chair and Marc Brinkmeyer as Vice Chair....more

softwoodlumberboard.orgOctober 25, 2023

SLB Programs Continue to Deliver Market Growth and Value for the Softwood Lumber Industry

The Softwood Lumber Board reported sustained success from its 2023 programs, which effectively drove market growth and provided significant value to the industry. Key initiatives such as Wood, Naturally, Think Wood, and partnerships with the American Wood Council successfully promoted softwood lumber, leading to increased demand and a robust return on investment for stakeholders....more

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