What Does Software Advice Do?

Total employees
HeadquartersAustin
Founded2005

Software Advice is a leading online service for businesses navigating the software selection process. As a Gartner company, it provides free, personalized software recommendations, helping companies of all sizes discover products that meet their specific business needs. Software Advice features objective research from industry experts and thousands of validated user reviews, empowering buyers to save time and resources while making confident technology choices. Their platform connects millions of software buyers with hundreds of software vendors across various industries annually.

Where Is Software Advice's Headquarters?

Software Advice officeSoftware Advice officeSoftware Advice officeSoftware Advice office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a major operational center for the Software Advice brand, focusing on software advisory services, content creation and research, digital marketing, sales operations, and connecting software buyers with vendors. It's a significant site for Gartner Digital Markets talent and innovation.

Notable Features:

The Austin office is a modern workspace designed to foster collaboration and productivity, characteristic of tech environments. It likely includes open-plan areas, state-of-the-art meeting facilities, and amenities that support a dynamic workforce.

Work Culture:

The work culture at Software Advice in Austin is energetic, customer-focused, and data-driven, blending its agile startup origins with Gartner's established emphasis on insight and expertise. There's a strong focus on helping businesses succeed through better software choices.

HQ Significance:

Austin is the birthplace of Software Advice and remains central to its brand identity and operational execution. It leverages the city's vibrant tech ecosystem and talent pool, playing a crucial role in Gartner Digital Markets' strategy.

Values Reflected in HQ: The Austin operations embody values such as customer centricity, integrity, expert guidance, innovation, and achieving results, which are core to both Software Advice's mission and Gartner's corporate principles.

Location:

As a Gartner company, Software Advice leverages Gartner's extensive global infrastructure to serve a worldwide audience. Its platform provides software insights and connections to businesses in numerous countries. Gartner Digital Markets, the division encompassing Software Advice, has dedicated teams in North America, Europe, and Asia-Pacific, supporting global marketing campaigns, localized content, sales operations, and customer service to ensure a relevant and effective experience for software buyers and vendors internationally.

Street Address:

2700 Via Fortuna, Suite 450

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does Software Advice Operate Around the World?

Arlington, Virginia, USA

Address: 1201 Wilson Blvd, Arlington, VA 22209, USA

Key center for Gartner's North American operations, facilitating market reach, research dissemination, and client engagement for brands like Software Advice across the continent.

Barcelona, Catalonia, Spain

Address: Passeig de GrĂ cia, 56, 08007 Barcelona, Spain

Strategic location for developing and serving the diverse EMEA software market, enabling localized content, sales, and support for Software Advice users and vendors in the region.

Sydney, New South Wales, Australia

Address: Level 10, 177 Pacific Highway, North Sydney, NSW 2060, Australia

Supports growth and service delivery for Software Advice within the expanding APAC market, providing regional expertise and market insights.

Buying Intent Signals for Software Advice

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Software Advice? Meet the Executive Team

As of April 2025, Software Advice' leadership includes:

Claire Sapet - Group Vice President & GM, Software Advice
Todd Berkowitz - Senior Vice President, Gartner Digital Markets
Darryl Praill - Chief Marketing Officer, Gartner Digital Markets
Jason Maynard - Executive Vice President, Gartner Digital Markets

Who's Investing in Software Advice?

Software Advice has been backed by several prominent investors over the years, including:

Gartner (Acquirer and Parent Company since 2014)
Level Equity (Minority Investor prior to Gartner acquisition)

What Leadership Changes Has Software Advice Seen Recently?

Hire0
Exits0

Specific executive hires or exits directly for the Software Advice brand's top leadership are not frequently publicized, as it operates within the Gartner Digital Markets division. Leadership changes typically occur within the broader Gartner organizational structure and may not always be announced with a specific focus on the Software Advice brand. No major public announcements of hires or exits directly impacting Software Advice's highest brand-specific leadership roles were identified in the last 12 months. Team leadership and structural adjustments are generally managed as part of Gartner's internal talent strategy.

What Technology (Tech Stack) Is Used bySoftware Advice?

Discover the tools Software Advice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Software Advice Email Formats and Examples

As a Gartner company, employees at Software Advice typically use email addresses that follow Gartner's corporate email format. This standard format is common across Gartner's various business units.

firstname.lastname@gartner.com

Format

john.doe@gartner.com

Example

90%

Success rate

What's the Latest News About Software Advice?

Software Advice Blog • June 3, 2024

Software Advice Report: The State of AI in HR: Our 2024 Survey Results

Software Advice released its 2024 survey results on AI adoption in HR, revealing that while 90% of HR professionals are optimistic about AI, only 18% have fully implemented AI tools, citing data privacy and integration as key concerns....more

Software Advice Blog • January 9, 2024

Software Advice Identifies Top Technology Trends for Small Businesses in 2024

Software Advice published its annual report on key technology trends for small to midsize businesses (SMBs) in 2024. The report highlights the increasing importance of AI, data analytics, and cybersecurity, offering actionable insights for SMBs to enhance efficiency and competitiveness....more

Gartner Newsroom • October 19, 2023

Gartner Digital Markets Helps Software Providers Scale and Thrive

Gartner Digital Markets, which includes Software Advice, Capterra, and GetApp, highlighted its role in helping software providers connect with over one million software buyers monthly, driving significant growth and market presence for vendors through its platforms....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Software Advice, are just a search away.