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Software Advice is a leading online service for businesses navigating the software selection process. As a Gartner company, it provides free, personalized software recommendations, helping companies of all sizes discover products that meet their specific business needs. Software Advice features objective research from industry experts and thousands of validated user reviews, empowering buyers to save time and resources while making confident technology choices. Their platform connects millions of software buyers with hundreds of software vendors across various industries annually.
Serves as a major operational center for the Software Advice brand, focusing on software advisory services, content creation and research, digital marketing, sales operations, and connecting software buyers with vendors. It's a significant site for Gartner Digital Markets talent and innovation.
The Austin office is a modern workspace designed to foster collaboration and productivity, characteristic of tech environments. It likely includes open-plan areas, state-of-the-art meeting facilities, and amenities that support a dynamic workforce.
The work culture at Software Advice in Austin is energetic, customer-focused, and data-driven, blending its agile startup origins with Gartner's established emphasis on insight and expertise. There's a strong focus on helping businesses succeed through better software choices.
Austin is the birthplace of Software Advice and remains central to its brand identity and operational execution. It leverages the city's vibrant tech ecosystem and talent pool, playing a crucial role in Gartner Digital Markets' strategy.
As a Gartner company, Software Advice leverages Gartner's extensive global infrastructure to serve a worldwide audience. Its platform provides software insights and connections to businesses in numerous countries. Gartner Digital Markets, the division encompassing Software Advice, has dedicated teams in North America, Europe, and Asia-Pacific, supporting global marketing campaigns, localized content, sales operations, and customer service to ensure a relevant and effective experience for software buyers and vendors internationally.
2700 Via Fortuna, Suite 450
Austin
Texas
USA
Address: 1201 Wilson Blvd, Arlington, VA 22209, USA
Key center for Gartner's North American operations, facilitating market reach, research dissemination, and client engagement for brands like Software Advice across the continent.
Address: Passeig de GrĂ cia, 56, 08007 Barcelona, Spain
Strategic location for developing and serving the diverse EMEA software market, enabling localized content, sales, and support for Software Advice users and vendors in the region.
Address: Level 10, 177 Pacific Highway, North Sydney, NSW 2060, Australia
Supports growth and service delivery for Software Advice within the expanding APAC market, providing regional expertise and market insights.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Software Advice' leadership includes:
Software Advice has been backed by several prominent investors over the years, including:
Specific executive hires or exits directly for the Software Advice brand's top leadership are not frequently publicized, as it operates within the Gartner Digital Markets division. Leadership changes typically occur within the broader Gartner organizational structure and may not always be announced with a specific focus on the Software Advice brand. No major public announcements of hires or exits directly impacting Software Advice's highest brand-specific leadership roles were identified in the last 12 months. Team leadership and structural adjustments are generally managed as part of Gartner's internal talent strategy.
Discover the tools Software Advice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As a Gartner company, employees at Software Advice typically use email addresses that follow Gartner's corporate email format. This standard format is common across Gartner's various business units.
firstname.lastname@gartner.com
Format
john.doe@gartner.com
Example
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Software Advice Blog • June 3, 2024
Software Advice released its 2024 survey results on AI adoption in HR, revealing that while 90% of HR professionals are optimistic about AI, only 18% have fully implemented AI tools, citing data privacy and integration as key concerns....more
Software Advice Blog • January 9, 2024
Software Advice published its annual report on key technology trends for small to midsize businesses (SMBs) in 2024. The report highlights the increasing importance of AI, data analytics, and cybersecurity, offering actionable insights for SMBs to enhance efficiency and competitiveness....more
Gartner Newsroom • October 19, 2023
Gartner Digital Markets, which includes Software Advice, Capterra, and GetApp, highlighted its role in helping software providers connect with over one million software buyers monthly, driving significant growth and market presence for vendors through its platforms....more
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