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Softomotive was a global technology company that developed Robotic Process Automation (RPA) software, enabling businesses to automate their digital tasks and processes. Founded in 2005, its flagship products included WinAutomation, a desktop automation tool, and ProcessRobot, an enterprise-grade RPA platform. Softomotive empowered organizations of all sizes to improve efficiency, reduce errors, and free up human workers for more strategic tasks. In May 2020, Microsoft acquired Softomotive to enhance its RPA capabilities within the Power Automate platform, integrating Softomotive's technology to offer more comprehensive automation solutions to its customers worldwide. Softomotive's legacy continues through its contribution to Microsoft's vision for low-code automation and digital transformation.
Served as the global headquarters, focusing on strategic management, international sales, marketing, business development, and corporate functions prior to its acquisition by Microsoft.
Modern office facilities in a key business district, designed to support a dynamic international technology company. Proximity to other tech companies and financial institutions.
Fostered an innovative, collaborative, and customer-centric environment. Employees were encouraged to be agile and contribute to the cutting edge of RPA technology. The culture valued expertise and problem-solving.
The London headquarters was crucial for Softomotive's global outreach, investor relations, and establishing its presence in the competitive RPA market. It acted as the central hub for its international operations and strategy formulation.
Prior to its acquisition by Microsoft, Softomotive had a significant global presence, serving thousands of customers in over 90 countries. This was supported by its strategically located offices in Europe (UK, Greece), North America (USA), and Asia (India, South Korea). Its functions supported globally included sales, marketing, customer support, professional services, and a robust partner network that extended its reach and provided local expertise worldwide. Their products, WinAutomation and ProcessRobot, were used by enterprises, SMEs, and individuals across diverse industries globally.
8 Devonshire Square, Spitalfields
London
England
United Kingdom
Address: Leof. Kifisias 265, Kifisia 145 61, Greece (Previous known address)
Served as the core for innovation and development of Softomotive's RPA technology, supporting global operations with technical expertise.
Address: 1350 Broadway, Suite 1509, New York, NY 10018, USA (Previous known address)
To expand Softomotive's presence and market share in North America, providing localized services and support to a large customer base.
Address: Indiqube Golf View, 3rd Floor, NAL Wind Tunnel Road, Murgesh Pallya, Bengaluru, Karnataka 560017, India (Previous known address)
To provide round-the-clock support and development capabilities, catering to the Asian market and augmenting global R&D efforts.
Address: Undisclosed specific street address (Office presence confirmed pre-acquisition)
To establish and grow Softomotive's footprint in the technologically advanced South Korean market, providing local support and engagement.
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As of April 2025, Softomotive' leadership includes:
Softomotive has been backed by several prominent investors over the years, including:
The most significant executive event for Softomotive was its acquisition by Microsoft in May 2020. This led to the transition of its leadership team. Softomotive ceased to operate as an independent entity, so traditional executive hires/exits in the 'last 12 months' are not applicable in the same way. Key leaders took on roles within Microsoft.
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Before its acquisition by Microsoft, Softomotive likely used common corporate email formats. While specific internal policies aren't public, typical structures included combinations of first name, last name, and initials.
[first].[last]@softomotive.com (e.g., john.doe@softomotive.com) or [f][last]@softomotive.com (e.g., jdoe@softomotive.com)
Format
jane.smith@softomotive.com
Example
85%
Success rate
Microsoft Official Blog • May 19, 2020
Microsoft announced the acquisition of Softomotive, a leading provider of robotic process automation (RPA) solutions. This acquisition aimed to strengthen Microsoft Power Automate by adding Softomotive's WinAutomation and ProcessRobot capabilities, offering customers more comprehensive and accessible automation tools....more
TechCrunch • May 19, 2020
TechCrunch reported on Microsoft's acquisition of Softomotive, highlighting it as a strategic move to bolster its position in the rapidly growing RPA market. The article noted Softomotive's strong desktop automation product, WinAutomation, and its enterprise solution, ProcessRobot....more
Grafton Capital • July 23, 2018
Grafton Capital announced its $25 million growth equity investment in Softomotive. This funding was aimed at helping Softomotive accelerate its product development, expand its global footprint, and scale its operations to meet the increasing demand for RPA solutions....more
Softomotive (archived news) • November 15, 2019
Softomotive announced it was recognized as a 'Star Performer' and 'Major Contender' in Everest Group's RPA Products PEAK Matrix® Assessment 2019. This recognized the company's market impact and vision in the RPA space....more
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