What Does Softomotive Do?

Total employees5
HeadquartersLondon
Founded2005

Softomotive was a global technology company that developed Robotic Process Automation (RPA) software, enabling businesses to automate their digital tasks and processes. Founded in 2005, its flagship products included WinAutomation, a desktop automation tool, and ProcessRobot, an enterprise-grade RPA platform. Softomotive empowered organizations of all sizes to improve efficiency, reduce errors, and free up human workers for more strategic tasks. In May 2020, Microsoft acquired Softomotive to enhance its RPA capabilities within the Power Automate platform, integrating Softomotive's technology to offer more comprehensive automation solutions to its customers worldwide. Softomotive's legacy continues through its contribution to Microsoft's vision for low-code automation and digital transformation.

Where Is Softomotive's Headquarters?

Softomotive officeSoftomotive officeSoftomotive officeSoftomotive office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the global headquarters, focusing on strategic management, international sales, marketing, business development, and corporate functions prior to its acquisition by Microsoft.

Notable Features:

Modern office facilities in a key business district, designed to support a dynamic international technology company. Proximity to other tech companies and financial institutions.

Work Culture:

Fostered an innovative, collaborative, and customer-centric environment. Employees were encouraged to be agile and contribute to the cutting edge of RPA technology. The culture valued expertise and problem-solving.

HQ Significance:

The London headquarters was crucial for Softomotive's global outreach, investor relations, and establishing its presence in the competitive RPA market. It acted as the central hub for its international operations and strategy formulation.

Values Reflected in HQ: The headquarters aimed to reflect Softomotive's commitment to innovation, global ambition, professionalism, and providing leading-edge automation solutions to a worldwide clientele.

Location:

Prior to its acquisition by Microsoft, Softomotive had a significant global presence, serving thousands of customers in over 90 countries. This was supported by its strategically located offices in Europe (UK, Greece), North America (USA), and Asia (India, South Korea). Its functions supported globally included sales, marketing, customer support, professional services, and a robust partner network that extended its reach and provided local expertise worldwide. Their products, WinAutomation and ProcessRobot, were used by enterprises, SMEs, and individuals across diverse industries globally.

Street Address:

8 Devonshire Square, Spitalfields

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Softomotive Operate Around the World?

Athens, Greece

Address: Leof. Kifisias 265, Kifisia 145 61, Greece (Previous known address)

Served as the core for innovation and development of Softomotive's RPA technology, supporting global operations with technical expertise.

New York, NY, USA

Address: 1350 Broadway, Suite 1509, New York, NY 10018, USA (Previous known address)

To expand Softomotive's presence and market share in North America, providing localized services and support to a large customer base.

Bengaluru, India

Address: Indiqube Golf View, 3rd Floor, NAL Wind Tunnel Road, Murgesh Pallya, Bengaluru, Karnataka 560017, India (Previous known address)

To provide round-the-clock support and development capabilities, catering to the Asian market and augmenting global R&D efforts.

Seoul, South Korea

Address: Undisclosed specific street address (Office presence confirmed pre-acquisition)

To establish and grow Softomotive's footprint in the technologically advanced South Korean market, providing local support and engagement.

Buying Intent Signals for Softomotive

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Softomotive? Meet the Executive Team

As of April 2025, Softomotive' leadership includes:

Marios Stavropoulos - Co-founder & Chief Executive Officer (CEO)
Argyris Kaninis - Co-founder & Chief Customer Officer (CCO)

Who's Investing in Softomotive?

Softomotive has been backed by several prominent investors over the years, including:

Grafton Capital

What Leadership Changes Has Softomotive Seen Recently?

Hire0
Exits0

The most significant executive event for Softomotive was its acquisition by Microsoft in May 2020. This led to the transition of its leadership team. Softomotive ceased to operate as an independent entity, so traditional executive hires/exits in the 'last 12 months' are not applicable in the same way. Key leaders took on roles within Microsoft.

Departures

Softomotive Independent Executive Team, With the Microsoft acquisition, the independent executive structure of Softomotive was dissolved. Leadership and employees transitioned into roles within Microsoft or pursued other opportunities post-integration.

New Appointments:

N/A, As Softomotive was acquired by Microsoft and integrated into its operations, no new independent executive appointments were made by Softomotive post-May 2020.

What Technology (Tech Stack) Is Used bySoftomotive?

Discover the tools Softomotive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Softomotive Email Formats and Examples

Before its acquisition by Microsoft, Softomotive likely used common corporate email formats. While specific internal policies aren't public, typical structures included combinations of first name, last name, and initials.

[first].[last]@softomotive.com (e.g., john.doe@softomotive.com) or [f][last]@softomotive.com (e.g., jdoe@softomotive.com)

Format

jane.smith@softomotive.com

Example

85%

Success rate

What's the Latest News About Softomotive?

Microsoft Official BlogMay 19, 2020

Microsoft acquires Softomotive to expand low-code robotic process automation capabilities in Microsoft Power Automate

Microsoft announced the acquisition of Softomotive, a leading provider of robotic process automation (RPA) solutions. This acquisition aimed to strengthen Microsoft Power Automate by adding Softomotive's WinAutomation and ProcessRobot capabilities, offering customers more comprehensive and accessible automation tools....more

TechCrunchMay 19, 2020

Microsoft acquires RPA platform Softomotive

TechCrunch reported on Microsoft's acquisition of Softomotive, highlighting it as a strategic move to bolster its position in the rapidly growing RPA market. The article noted Softomotive's strong desktop automation product, WinAutomation, and its enterprise solution, ProcessRobot....more

Grafton CapitalJuly 23, 2018

Grafton invests in Softomotive

Grafton Capital announced its $25 million growth equity investment in Softomotive. This funding was aimed at helping Softomotive accelerate its product development, expand its global footprint, and scale its operations to meet the increasing demand for RPA solutions....more

Softomotive (archived news)November 15, 2019

Softomotive Named a Star Performer in Everest Group RPA PEAK Matrix® Assessment 2019

Softomotive announced it was recognized as a 'Star Performer' and 'Major Contender' in Everest Group's RPA Products PEAK Matrix® Assessment 2019. This recognized the company's market impact and vision in the RPA space....more

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