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Softchoice is a prominent North American provider of IT solutions and managed services. Their mission is to help organizations successfully navigate digital transformation by harnessing the power of technology. Softchoice offers comprehensive expertise in areas such as public cloud (Azure, AWS, Google Cloud), data & AI, workplace modernization, networking, and security. They provide a full lifecycle of services, from assessment and design to implementation and ongoing management, enabling businesses to optimize their IT infrastructure, improve productivity, and drive innovation. Softchoice is known for its customer-centric approach and strong partnerships with leading technology vendors.
Serves as the central command for Softchoice's North American operations, housing corporate leadership, strategic planning, finance, human resources, marketing, and core administrative functions.
Located in Toronto's vibrant Liberty Village, a dynamic tech and media hub. The office likely features modern, open-concept design to foster collaboration and innovation, reflecting the area's creative energy.
Softchoice's HQ fosters a people-centric and inclusive work environment. It emphasizes collaboration, continuous learning, and innovation, encouraging employees to contribute to the company's growth and customer success, guided by their 'people-first' value.
The Toronto headquarters is pivotal as the nerve center for a leading North American IT solutions provider, anchoring its Canadian roots and driving its strategic initiatives across the continent from a major technology and business ecosystem.
Softchoice primarily operates across North America, with a comprehensive network of offices and remote teams serving clients throughout the United States and Canada. While not 'global' in the sense of having offices on every continent, their reach and services support multinational corporations operating within North America. Functions supported across their North American presence include sales, solution architecture, technical support, managed services delivery, consulting, and customer success programs.
173 Dufferin Street, Suite 200
Toronto
Ontario
Canada
Address: 200 South Wacker Drive, Suite 1650, Chicago, IL 60606, USA
Serves as a key operational center for U.S. Midwest clients, offering local expertise and support for a wide range of technology solutions and managed services, facilitating digital transformation initiatives in the region.
Address: 1000 De La Gauchetière Street West, Suite 1110, Montreal, QC H3B 4W5, Canada
Caters to the specific needs of the Quebec market, providing bilingual support and expertise in cloud, security, and workplace solutions to businesses in the province.
Address: 3333 Piedmont Rd NE, Suite 700, Atlanta, GA 30305, USA
Supports business growth and technology adoption for enterprises in the U.S. Southeast, providing expertise in digital transformation and managed IT services.
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As of April 2025, Softchoice' leadership includes:
Softchoice has been backed by several prominent investors over the years, including:
Over the past 12-18 months, Softchoice has undergone significant leadership evolution, including the appointment of a new CEO and the strategic expansion of its executive team to drive its next phase of growth, particularly following its acquisition by Birch Hill Equity Partners.
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Softchoice commonly uses the 'firstname.lastname@softchoice.com' email format for its employees. Variations might exist, but this is the most prevalent structure.
firstname.lastname@softchoice.com
Format
jane.doe@softchoice.com
Example
90%
Success rate
Softchoice Press Release • March 7, 2024
Softchoice announced it has achieved the Amazon Web Services (AWS) Generative AI Competency in the category of Consulting Services. This specialization recognizes Softchoice as an AWS Partner that helps customers and the AWS Partner Network (APN) drive the advancement of services, tools, and infrastructure pivotal for implementing generative AI technologies....more
Softchoice Press Release • February 13, 2024
Softchoice introduced an expanded executive leadership team, with key appointments including Julie Goudreault as Chief People & Growth Officer, Jeff Reis as EVP, IT Solutions & Services, Craig Porter as Chief Operating Officer, and Chris Woodin as SVP, Strategy & Business Development. These changes aim to accelerate the company's growth and strategic initiatives....more
Softchoice Press Release • July 6, 2023
Softchoice was recognized by Microsoft Canada with two 2023 Impact Awards: the Partner of the Year Impact Award and the Marketing Campaign Excellence Impact Award. These awards highlight Softchoice's outstanding work in delivering Microsoft-based solutions and driving customer success....more
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