What Does Softchoice Do?

Total employees2724
HeadquartersToronto
Founded1989

Softchoice is a prominent North American provider of IT solutions and managed services. Their mission is to help organizations successfully navigate digital transformation by harnessing the power of technology. Softchoice offers comprehensive expertise in areas such as public cloud (Azure, AWS, Google Cloud), data & AI, workplace modernization, networking, and security. They provide a full lifecycle of services, from assessment and design to implementation and ongoing management, enabling businesses to optimize their IT infrastructure, improve productivity, and drive innovation. Softchoice is known for its customer-centric approach and strong partnerships with leading technology vendors.

Where Is Softchoice's Headquarters?

Softchoice officeSoftchoice officeSoftchoice officeSoftchoice office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for Softchoice's North American operations, housing corporate leadership, strategic planning, finance, human resources, marketing, and core administrative functions.

Notable Features:

Located in Toronto's vibrant Liberty Village, a dynamic tech and media hub. The office likely features modern, open-concept design to foster collaboration and innovation, reflecting the area's creative energy.

Work Culture:

Softchoice's HQ fosters a people-centric and inclusive work environment. It emphasizes collaboration, continuous learning, and innovation, encouraging employees to contribute to the company's growth and customer success, guided by their 'people-first' value.

HQ Significance:

The Toronto headquarters is pivotal as the nerve center for a leading North American IT solutions provider, anchoring its Canadian roots and driving its strategic initiatives across the continent from a major technology and business ecosystem.

Values Reflected in HQ: The HQ's design and atmosphere aim to reflect Softchoice's core values, such as customer passion, teamwork, growth mindset, and 'Unleashing the potential of people and technology,' often through collaborative spaces and employee-focused amenities.

Location:

Softchoice primarily operates across North America, with a comprehensive network of offices and remote teams serving clients throughout the United States and Canada. While not 'global' in the sense of having offices on every continent, their reach and services support multinational corporations operating within North America. Functions supported across their North American presence include sales, solution architecture, technical support, managed services delivery, consulting, and customer success programs.

Street Address:

173 Dufferin Street, Suite 200

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Softchoice Operate Around the World?

Chicago, Illinois, USA

Address: 200 South Wacker Drive, Suite 1650, Chicago, IL 60606, USA

Serves as a key operational center for U.S. Midwest clients, offering local expertise and support for a wide range of technology solutions and managed services, facilitating digital transformation initiatives in the region.

Montreal, Quebec, Canada

Address: 1000 De La Gauchetière Street West, Suite 1110, Montreal, QC H3B 4W5, Canada

Caters to the specific needs of the Quebec market, providing bilingual support and expertise in cloud, security, and workplace solutions to businesses in the province.

Atlanta, Georgia, USA

Address: 3333 Piedmont Rd NE, Suite 700, Atlanta, GA 30305, USA

Supports business growth and technology adoption for enterprises in the U.S. Southeast, providing expertise in digital transformation and managed IT services.

Buying Intent Signals for Softchoice

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Softchoice? Meet the Executive Team

As of April 2025, Softchoice' leadership includes:

Andrew Caprara - President & Chief Executive Officer
Bryan Rocco - Chief Financial Officer
Craig Porter - Chief Operating Officer
Julie Goudreault - Chief People & Growth Officer
Jeff Reis - EVP, IT Solutions & Services
Chris Woodin - SVP, Strategy & Business Development

Who's Investing in Softchoice?

Softchoice has been backed by several prominent investors over the years, including:

Birch Hill Equity Partners (Softchoice was taken private by Birch Hill Equity Partners in April 2023)

What Leadership Changes Has Softchoice Seen Recently?

Hire5
Exits1

Over the past 12-18 months, Softchoice has undergone significant leadership evolution, including the appointment of a new CEO and the strategic expansion of its executive team to drive its next phase of growth, particularly following its acquisition by Birch Hill Equity Partners.

Departures

Vince De Palma, Vince De Palma retired from his role as Chief Executive Officer.

New Appointments:

Andrew Caprara, Andrew Caprara, formerly President, was appointed President & Chief Executive Officer.
Julie Goudreault, Julie Goudreault appointed as Chief People & Growth Officer.
Jeff Reis, Jeff Reis appointed as EVP, IT Solutions & Services.
Craig Porter, Craig Porter appointed as Chief Operating Officer.
Chris Woodin, Chris Woodin appointed as SVP, Strategy & Business Development.

What Technology (Tech Stack) Is Used bySoftchoice?

Discover the tools Softchoice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Softchoice Email Formats and Examples

Softchoice commonly uses the 'firstname.lastname@softchoice.com' email format for its employees. Variations might exist, but this is the most prevalent structure.

firstname.lastname@softchoice.com

Format

jane.doe@softchoice.com

Example

90%

Success rate

What's the Latest News About Softchoice?

Softchoice Press Release • March 7, 2024

Softchoice Achieves AWS Generative AI Competency

Softchoice announced it has achieved the Amazon Web Services (AWS) Generative AI Competency in the category of Consulting Services. This specialization recognizes Softchoice as an AWS Partner that helps customers and the AWS Partner Network (APN) drive the advancement of services, tools, and infrastructure pivotal for implementing generative AI technologies....more

Softchoice Press Release • February 13, 2024

Softchoice Announces Expanded Executive Leadership Team to Drive Next Phase of Growth

Softchoice introduced an expanded executive leadership team, with key appointments including Julie Goudreault as Chief People & Growth Officer, Jeff Reis as EVP, IT Solutions & Services, Craig Porter as Chief Operating Officer, and Chris Woodin as SVP, Strategy & Business Development. These changes aim to accelerate the company's growth and strategic initiatives....more

Softchoice Press Release • July 6, 2023

Softchoice Wins 2023 Microsoft Canada Partner of the Year Impact Award and Marketing Campaign Excellence Impact Award

Softchoice was recognized by Microsoft Canada with two 2023 Impact Awards: the Partner of the Year Impact Award and the Marketing Campaign Excellence Impact Award. These awards highlight Softchoice's outstanding work in delivering Microsoft-based solutions and driving customer success....more

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