HQ Function

Historically, the St. Louis headquarters served as the central hub for corporate operations, including merchandising, design, marketing, e-commerce management, catalog production, and customer service. Post-acquisition, these functions are overseen by the new leadership within the Coldwater Creek organization.

Notable Features:

The specific features of the former 1100 N Lindbergh Blvd office were characteristic of a corporate office environment. The emphasis was on fostering a collaborative atmosphere for the creative and operational teams driving the brand.

Work Culture:

Soft Surroundings traditionally aimed to cultivate a creative, customer-centric, and collaborative work environment, reflecting its brand values of comfort, quality, and unique style. Under new ownership, the culture will likely integrate with that of Coldwater Creek while preserving the core essence of the Soft Surroundings brand.

HQ Significance:

The St. Louis headquarters was historically significant as the birthplace and operational core of the Soft Surroundings brand, instrumental in its growth from a catalog business to a national multi-channel retailer. It represented the heart of its brand identity and merchandising strategy for over two decades.

Values Reflected in HQ: The operational focus at the historic headquarters aimed to reflect the brand's commitment to quality, unique aesthetics, customer satisfaction, and the pursuit of comfort in its product offerings.

Location:

Soft Surroundings primarily serves the United States market through its e-commerce platform, catalog operations, and a select number of retail stores. While its customer base is predominantly domestic, the company engages in global sourcing to procure unique materials and products for its distinctive apparel, home decor, and accessory collections.

Street Address:

1100 N Lindbergh Blvd (Historical)

City:

St. Louis

State/Province:

MO

Country:

USA