What Does Sofort GmbH Do?

Total employees5000
HeadquartersGauting
Founded2005

Sofort GmbH, founded in 2005 in Germany, revolutionized online payments with its SofortĂĽberweisung (Sofort Banking) system, allowing users to make direct and secure bank transfers for online purchases. In 2014, Sofort GmbH was acquired by the Swedish fintech giant Klarna. Since the acquisition, Sofort has been integrated into Klarna's suite of payment solutions, often co-branded or featured as a Klarna payment option (e.g., 'Pay Now with Klarna' can utilize Sofort technology). While Sofort GmbH as a legal entity may still exist, its operations, branding, and product development are now fully managed under the Klarna umbrella. The Sofort payment method continues to be a popular choice for consumers in several European countries due to its speed, security, and ease of use, as it leverages existing online banking credentials without requiring customers to create new accounts or share card details with merchants.

Where Is Sofort GmbH's Headquarters?

Sofort GmbH officeSofort GmbH officeSofort GmbH officeSofort GmbH office
*Images sourced via web search. Rights belong to original owners

HQ Function

Historically, the Gauting office was the central hub for Sofort GmbH's product development, operations, sales, and European market expansion for its direct banking payment solution. Post-acquisition, these functions are largely managed by Klarna's broader organizational structure, though Klarna maintains significant office presence in Germany (e.g., Berlin).

Notable Features:

The original Sofort office was likely a modern office space typical for a growing tech company, designed to foster collaboration and innovation. Specific architectural details are not widely publicized. Klarna's main offices are known for contemporary design reflecting its brand.

Work Culture:

Prior to acquisition, Sofort GmbH likely fostered an agile, tech-focused, and innovative work culture common in the fintech startup scene. Since integrating with Klarna, employees are part of Klarna's dynamic, international, and fast-paced environment, which emphasizes customer obsession and challenging the status quo in banking and payments.

HQ Significance:

The German headquarters was instrumental in establishing Sofort as a leading and trusted online direct payment method across Germany, Austria, Switzerland (DACH region), and other European countries, laying the groundwork for its eventual acquisition by Klarna.

Values Reflected in HQ: The original headquarters would have reflected values of security, innovation, efficiency, and customer trust in online payments. These core tenets are now part of Klarna's broader value proposition.

Location:

As an integral part of Klarna, the Sofort payment method is primarily available in numerous European countries, including Germany, Austria, Switzerland, Netherlands, Belgium, Spain, and Italy. Klarna itself has a broad global presence, with offices and operations spanning Europe (e.g., Sweden, Germany, UK, Netherlands, Spain, Italy, Poland, France), North America (USA, Canada), and Australia/New Zealand. Globally, Klarna supports functions such as engineering and product development, merchant acquisition and support, customer service, marketing, risk management, and regulatory compliance across its various markets.

Street Address:

FuĂźbergstraĂźe 1 (Historical Sofort GmbH address)

City:

Gauting

State/Province:

Bavaria

Country:

Germany

Where Else Does Sofort GmbH Operate Around the World?

Stockholm, Sweden

Address: Sveavägen 46, 111 34 Stockholm, Sweden

Serves as the primary hub for Klarna's worldwide operations, innovation, and strategic decision-making for all markets.

Berlin, Germany

Address: Kemperplatz 1, 10785 Berlin, Germany (Mitte)

Key center for Klarna's European market operations, product localization, and technological innovation, with strong ties to the original Sofort market.

Columbus, Ohio, USA

Address: 629 N High St, Columbus, OH 43215, USA

Central to Klarna's expansion and operational management within the strategically important North American market.

London, United Kingdom

Address: Holden House, 57 Rathbone Pl, London W1T 1JU, UK

Drives Klarna's business development, merchant relations, and brand presence in the competitive UK financial technology landscape.

Buying Intent Signals for Sofort GmbH

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sofort GmbH? Meet the Executive Team

As of April 2025, Sofort GmbH' leadership includes:

Sebastian Siemiatkowski - CEO and Co-Founder
Niclas Neglén - Chief Financial Officer (CFO)
David Fock - Chief Product Officer (CPO)
Yaron Shaer - Chief Technology Officer (CTO)
Camilla Giesecke - Chief Expansion Officer (CXO)
Linda Höglund - Chief Operating Officer (COO)

Who's Investing in Sofort GmbH?

Sofort GmbH has been backed by several prominent investors over the years, including:

Sequoia Capital
Silver Lake
Permira
Visa
Ant Group
Atomico
Commonwealth Bank of Australia
Bestseller Group
Dragoneer Investment Group
SoftBank Vision Fund 2
Mubadala Investment Company
Canada Pension Plan Investment Board (CPP Investments)

What Leadership Changes Has Sofort GmbH Seen Recently?

Hire1
Exits1

Klarna has made strategic leadership adjustments, including key hires to bolster its product, technology and expansion initiatives. There have been some notable transitions as the company navigates growth and market changes.

Departures

Martin Tivéus, Martin Tivéus resigned as Chief Operating Officer of Klarna.

New Appointments:

Camilla Giesecke, Camilla Giesecke joined Klarna as Chief Expansion Officer to spearhead international growth efforts.

What Technology (Tech Stack) Is Used bySofort GmbH?

Discover the tools Sofort GmbH uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sofort GmbH Email Formats and Examples

Klarna, as the parent company of Sofort GmbH, generally utilizes standardized corporate email formats. The most common pattern observed is [first].[last]@klarna.com. Other potential formats could include [first_initial][last]@klarna.com, although the former is more frequently cited.

[first].[last]@klarna.com

Format

sebastian.siemiatkowski@klarna.com

Example

90%

Success rate

What's the Latest News About Sofort GmbH?

Klarna Newsroom • May 23, 2024

Klarna launches its newest feature in the Klarna app, digitizing receipts and saying goodbye to paper waste

Klarna announced a new feature in its app that allows users to store digital versions of their paper receipts, regardless of whether they paid with Klarna. This initiative aims to reduce paper waste and help consumers better manage their spending....more

Reuters • February 28, 2024

Klarna posts first quarterly profit in four years in Q4

Swedish buy now, pay later giant Klarna reported its first quarterly operating profit in four years for the fourth quarter of 2023, attributing the positive results to strong growth in gross merchandise volume and revenue, alongside significant cost-cutting measures....more

TechCrunch • January 10, 2024

Klarna gets a new chief expansion officer as it continues to eye an IPO

Klarna appointed Camilla Giesecke as its new Chief Expansion Officer (CXO). Giesecke, previously at KRY/Livi, joins Klarna to spearhead its global expansion efforts as the company continues to explore possibilities for an Initial Public Offering (IPO)....more

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