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Sofort GmbH, founded in 2005 in Germany, revolutionized online payments with its SofortĂĽberweisung (Sofort Banking) system, allowing users to make direct and secure bank transfers for online purchases. In 2014, Sofort GmbH was acquired by the Swedish fintech giant Klarna. Since the acquisition, Sofort has been integrated into Klarna's suite of payment solutions, often co-branded or featured as a Klarna payment option (e.g., 'Pay Now with Klarna' can utilize Sofort technology). While Sofort GmbH as a legal entity may still exist, its operations, branding, and product development are now fully managed under the Klarna umbrella. The Sofort payment method continues to be a popular choice for consumers in several European countries due to its speed, security, and ease of use, as it leverages existing online banking credentials without requiring customers to create new accounts or share card details with merchants.
Historically, the Gauting office was the central hub for Sofort GmbH's product development, operations, sales, and European market expansion for its direct banking payment solution. Post-acquisition, these functions are largely managed by Klarna's broader organizational structure, though Klarna maintains significant office presence in Germany (e.g., Berlin).
The original Sofort office was likely a modern office space typical for a growing tech company, designed to foster collaboration and innovation. Specific architectural details are not widely publicized. Klarna's main offices are known for contemporary design reflecting its brand.
Prior to acquisition, Sofort GmbH likely fostered an agile, tech-focused, and innovative work culture common in the fintech startup scene. Since integrating with Klarna, employees are part of Klarna's dynamic, international, and fast-paced environment, which emphasizes customer obsession and challenging the status quo in banking and payments.
The German headquarters was instrumental in establishing Sofort as a leading and trusted online direct payment method across Germany, Austria, Switzerland (DACH region), and other European countries, laying the groundwork for its eventual acquisition by Klarna.
As an integral part of Klarna, the Sofort payment method is primarily available in numerous European countries, including Germany, Austria, Switzerland, Netherlands, Belgium, Spain, and Italy. Klarna itself has a broad global presence, with offices and operations spanning Europe (e.g., Sweden, Germany, UK, Netherlands, Spain, Italy, Poland, France), North America (USA, Canada), and Australia/New Zealand. Globally, Klarna supports functions such as engineering and product development, merchant acquisition and support, customer service, marketing, risk management, and regulatory compliance across its various markets.
FuĂźbergstraĂźe 1 (Historical Sofort GmbH address)
Gauting
Bavaria
Germany
Address: Sveavägen 46, 111 34 Stockholm, Sweden
Serves as the primary hub for Klarna's worldwide operations, innovation, and strategic decision-making for all markets.
Address: Kemperplatz 1, 10785 Berlin, Germany (Mitte)
Key center for Klarna's European market operations, product localization, and technological innovation, with strong ties to the original Sofort market.
Address: 629 N High St, Columbus, OH 43215, USA
Central to Klarna's expansion and operational management within the strategically important North American market.
Address: Holden House, 57 Rathbone Pl, London W1T 1JU, UK
Drives Klarna's business development, merchant relations, and brand presence in the competitive UK financial technology landscape.
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As of April 2025, Sofort GmbH' leadership includes:
Sofort GmbH has been backed by several prominent investors over the years, including:
Klarna has made strategic leadership adjustments, including key hires to bolster its product, technology and expansion initiatives. There have been some notable transitions as the company navigates growth and market changes.
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Klarna, as the parent company of Sofort GmbH, generally utilizes standardized corporate email formats. The most common pattern observed is [first].[last]@klarna.com. Other potential formats could include [first_initial][last]@klarna.com, although the former is more frequently cited.
[first].[last]@klarna.com
Format
sebastian.siemiatkowski@klarna.com
Example
90%
Success rate
Klarna Newsroom • May 23, 2024
Klarna announced a new feature in its app that allows users to store digital versions of their paper receipts, regardless of whether they paid with Klarna. This initiative aims to reduce paper waste and help consumers better manage their spending....more
Reuters • February 28, 2024
Swedish buy now, pay later giant Klarna reported its first quarterly operating profit in four years for the fourth quarter of 2023, attributing the positive results to strong growth in gross merchandise volume and revenue, alongside significant cost-cutting measures....more
TechCrunch • January 10, 2024
Klarna appointed Camilla Giesecke as its new Chief Expansion Officer (CXO). Giesecke, previously at KRY/Livi, joins Klarna to spearhead its global expansion efforts as the company continues to explore possibilities for an Initial Public Offering (IPO)....more
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