What Does Södra Do?

Total employees3329
HeadquartersVäxjö
Founded1938

Södra is Sweden's largest forest owners' association, with over 51,000 forest owners as members. Founded in 1938, Södra is an international forest industry group whose operations are based on the processing of its members' renewable forest raw material. Södra produces sawn and planed timber goods, interior wood products, paper pulp (market pulp), and green energy. The company is committed to sustainable forestry, value-creating relationships, and long-term growth, playing a significant role in the transition to a circular bioeconomy by promoting wood as a versatile and sustainable material.

Where Is Södra's Headquarters?

Södra officeSödra officeSödra officeSödra office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the primary center for Södra's group management, strategic planning, financial control, research and development coordination, marketing, and corporate support functions.

Notable Features:

Modern office facilities designed to reflect Södra's commitment to wood and sustainability, often incorporating timber in its architecture. The location provides proximity to significant forest resources and Södra's operational areas.

Work Culture:

Characterized by a collaborative environment, a strong focus on sustainability and innovation, and a deep connection to its cooperative roots and forest-owning members. Emphasis on long-term perspectives and responsibility.

HQ Significance:

The headquarters is pivotal for Södra's operations, symbolizing the heart of the cooperative and its role in advancing the Swedish forestry industry. It's a key driver for regional development and sustainable practices.

Values Reflected in HQ: Sustainability, innovation, cooperation (as an economic association), long-term perspective, resource efficiency, and connection to nature and forestry.

Location:

Södra's core operations, including forest management and most production facilities (sawmills, pulp mills), are based in southern Sweden. However, the company has a significant global presence through its sales network and customer base spanning Europe, Asia, North America, and other markets. Södra exports timber products, market pulp, and bioenergy solutions to various industries worldwide, supported by sales offices and representatives in key international locations.

Street Address:

SE-351 89 Växjö

City:

Växjö

State/Province:

Kronoberg County

Country:

Sweden

Where Else Does Södra Operate Around the World?

Väröbacka, Halland County, Sweden

Address: Södra Cell Värö, 432 65 Väröbacka, Sweden

A major industrial site and employer in the region, critical to Södra's pulp business segment (Södra Cell) and its contribution to the circular bioeconomy through resource utilization and green energy generation.

Cirencester, Gloucestershire, United Kingdom

Address: Södra Wood Ltd, Unit 1, Cirencester Office Park, Stroud Road, Cirencester, Gloucestershire, GL7 6JJ, UK

Key hub for supplying sustainable timber solutions, including construction timber, treated timber, and engineered wood products, to the building, DIY, and merchant sectors in the UK and Ireland.

Oslo, Norway

Address: Södra Skog AS, Drammensveien 130, 0277 Oslo, Norway

Supports Södra's raw material supply by engaging with Norwegian forest owners, promoting sustainable forestry practices, and facilitating timber trade.

Buying Intent Signals for Södra

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Södra? Meet the Executive Team

As of April 2025, Södra' leadership includes:

Lotta Lyrå - President and CEO
Peter Karlsson - Chief Financial Officer (CFO)
Magnus Berg - Business Area President, Södra Skog
Jörgen Lindquist - Business Area President, Södra Wood
Catrin Gustavsson - Business Area President, Södra Innovation (acting)
Andreas Hörnfeldt - Chief Human Resources Officer (CHRO)

Who's Investing in Södra?

Södra has been backed by several prominent investors over the years, including:

Södra is an economic association (cooperative) owned by its more than 51,000 forest owner members in southern Sweden.

What Leadership Changes Has Södra Seen Recently?

Hire2
Exits1

Over the past 12-18 months, Södra has seen key leadership appointments and transitions, notably within its Södra Wood business area and Group HR. A new head for Södra Innovation has also been announced for late 2024.

Departures

Peter Eliasson, Peter Eliasson departed from his role as Business Area President for Södra Wood.

New Appointments:

Jörgen Lindquist, Jörgen Lindquist appointed as new Business Area President for Södra Wood.
Andreas Hörnfeldt, Andreas Hörnfeldt appointed as new Chief Human Resources Officer.
Karin Dernegård, Karin Dernegård announced as the incoming Business Area President for Södra Innovation, effective September 1, 2024. Catrin Gustavsson is acting BA President until then.

What Technology (Tech Stack) Is Used bySödra?

Discover the tools Södra uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Södra Email Formats and Examples

Södra primarily uses the [firstname].[lastname]@sodra.com email format for its employees. This is a common professional standard and allows for easy contact.

firstname.lastname@sodra.com

Format

lotta.lyra@sodra.com

Example

80%

Success rate

What's the Latest News About Södra?

sodra.comFebruary 21, 2024

Södra Year-End Report 2023: Solid result in challenging market

Södra reported an operating profit of SEK 2,226 million for 2023. Despite a weaker global economy and lower demand for Södra's core products, the result was solid, attributed to the value chain's strength and cost efficiencies....more

sodra.comNovember 16, 2023

Södra invests in new biofuel boiler at Långasjö sawmill

Södra announced an investment of approximately SEK 100 million in a new biofuel boiler at its Långasjö sawmill. This investment aims to enhance renewable energy production, reduce carbon dioxide emissions, and improve the sawmill's drying capacity....more

sodra.comMarch 12, 2024

Karin Dernegård new Business Area President for Södra Innovation

Södra appointed Karin Dernegård as the new Business Area President for Södra Innovation. She will assume her role on September 1, 2024, succeeding Catrin Gustavsson, who has been acting in the position....more

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