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Sockfancy is a popular subscription service delivering stylish and comfortable socks directly to customers' doors. Founded in 2013 by Stefan Lewinger and Futhum Tewolde, the company started with a mission to make finding and wearing awesome socks an easy and delightful experience. Sockfancy has since expanded its offerings to include custom sock design and production for businesses, events, and brands, alongside a curated selection of apparel like t-shirts, hats, and face masks. They focus on unique designs, quality materials (primarily using combed cotton), and a fun, convenient customer experience, aiming to 'make your feet fancy' and provide a creative outlet for self-expression and branding. Their business model caters to both individual consumers through subscriptions and bulk/custom orders for corporate clients.
Serves as the central hub for operations, design, marketing, customer service, e-commerce fulfillment, and also houses their flagship retail store.
Features a vibrant retail storefront in Atlanta's Cabbagetown neighborhood, allowing direct customer interaction and brand experience. The space embodies their colorful and creative sock designs.
Sockfancy fosters a creative, collaborative, and energetic startup environment. The culture likely emphasizes innovation in design, customer satisfaction, and a passion for their unique product line. Team members often share a love for fun, expressive apparel.
The Atlanta HQ is significant as the birthplace of the brand, a key operational center for its global e-commerce business, and a physical touchpoint for the local community through its retail presence. It supports both their direct-to-consumer subscription model and their growing B2B custom sock services.
Sockfancy has a global reach primarily through its e-commerce platform, shipping its subscription boxes and custom sock orders to customers in numerous countries worldwide. Their online presence and international shipping capabilities allow them to serve a diverse customer base across many regions, supporting functions like international sales, logistics, and customer support for a global audience.
521 Kirkwood Ave SE
Atlanta
Georgia
USA
No additional office locations available.
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As of April 2025, Sock Fancy' leadership includes:
Sock Fancy has been backed by several prominent investors over the years, including:
Specific details on executive hires or exits at Sockfancy in the last 12 months are not widely publicized. As a privately held company, such changes are often not announced broadly unless they are of major strategic significance.
Discover the tools Sock Fancy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sockfancy likely utilizes standard professional email formats for their corporate communications. Common patterns typically involve combinations of an employee's first name, last name, or initials.
[first]@sockfancy.com or [first].[last]@sockfancy.com
Format
stefan@sockfancy.com
Example
75%
Success rate
Sockfancy Blog • May 16, 2023
Sockfancy partnered with Pabst Blue Ribbon to release a limited-edition collection of PBR-themed socks, blending Sockfancy's unique design approach with the iconic branding of the popular beer. The collection featured three unique designs....more
Forbes • October 26, 2017
Forbes profiled Sockfancy co-founders Stefan Lewinger and Futhum Tewolde, detailing their entrepreneurial journey from identifying a market gap in the sock industry to creating a successful subscription-based e-commerce business that achieved significant revenue milestones....more
Sock Sorter (Blog Review) • December 5, 2022
A review highlighting Sockfancy's subscription model, sock quality, design variety, and overall customer experience. It notes the company's growth and appeal in the competitive sock subscription market....more
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