What Does Sock Fancy Do?

Total employees5
HeadquartersAtlanta
Founded2013

Sockfancy is a popular subscription service delivering stylish and comfortable socks directly to customers' doors. Founded in 2013 by Stefan Lewinger and Futhum Tewolde, the company started with a mission to make finding and wearing awesome socks an easy and delightful experience. Sockfancy has since expanded its offerings to include custom sock design and production for businesses, events, and brands, alongside a curated selection of apparel like t-shirts, hats, and face masks. They focus on unique designs, quality materials (primarily using combed cotton), and a fun, convenient customer experience, aiming to 'make your feet fancy' and provide a creative outlet for self-expression and branding. Their business model caters to both individual consumers through subscriptions and bulk/custom orders for corporate clients.

Where Is Sock Fancy's Headquarters?

Sock Fancy officeSock Fancy officeSock Fancy officeSock Fancy office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for operations, design, marketing, customer service, e-commerce fulfillment, and also houses their flagship retail store.

Notable Features:

Features a vibrant retail storefront in Atlanta's Cabbagetown neighborhood, allowing direct customer interaction and brand experience. The space embodies their colorful and creative sock designs.

Work Culture:

Sockfancy fosters a creative, collaborative, and energetic startup environment. The culture likely emphasizes innovation in design, customer satisfaction, and a passion for their unique product line. Team members often share a love for fun, expressive apparel.

HQ Significance:

The Atlanta HQ is significant as the birthplace of the brand, a key operational center for its global e-commerce business, and a physical touchpoint for the local community through its retail presence. It supports both their direct-to-consumer subscription model and their growing B2B custom sock services.

Values Reflected in HQ: The HQ's integration of retail, design, and operations showcases transparency, customer-centricity, and a commitment to their brand's creative and playful identity. It makes their products and culture accessible and tangible.

Location:

Sockfancy has a global reach primarily through its e-commerce platform, shipping its subscription boxes and custom sock orders to customers in numerous countries worldwide. Their online presence and international shipping capabilities allow them to serve a diverse customer base across many regions, supporting functions like international sales, logistics, and customer support for a global audience.

Street Address:

521 Kirkwood Ave SE

City:

Atlanta

State/Province:

Georgia

Country:

USA

Where Else Does Sock Fancy Operate Around the World?

No additional office locations available.

Buying Intent Signals for Sock Fancy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sock Fancy? Meet the Executive Team

As of April 2025, Sock Fancy' leadership includes:

Stefan Lewinger - Co-Founder & CEO
Futhum Tewolde - Co-Founder

Who's Investing in Sock Fancy?

Sock Fancy has been backed by several prominent investors over the years, including:

Information on specific institutional investors is not publicly disclosed. Sockfancy may be primarily bootstrapped or funded by private/angel investors.

What Leadership Changes Has Sock Fancy Seen Recently?

Hire0
Exits0

Specific details on executive hires or exits at Sockfancy in the last 12 months are not widely publicized. As a privately held company, such changes are often not announced broadly unless they are of major strategic significance.

What Technology (Tech Stack) Is Used bySock Fancy?

Discover the tools Sock Fancy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sock Fancy Email Formats and Examples

Sockfancy likely utilizes standard professional email formats for their corporate communications. Common patterns typically involve combinations of an employee's first name, last name, or initials.

[first]@sockfancy.com or [first].[last]@sockfancy.com

Format

stefan@sockfancy.com

Example

75%

Success rate

What's the Latest News About Sock Fancy?

Sockfancy BlogMay 16, 2023

Sockfancy Announces Collaboration with Pabst Blue Ribbon

Sockfancy partnered with Pabst Blue Ribbon to release a limited-edition collection of PBR-themed socks, blending Sockfancy's unique design approach with the iconic branding of the popular beer. The collection featured three unique designs....more

ForbesOctober 26, 2017

Forbes Features Sockfancy: How Two Friends Quit Their Corporate Jobs and Built a Multimillion-Dollar Sock Empire

Forbes profiled Sockfancy co-founders Stefan Lewinger and Futhum Tewolde, detailing their entrepreneurial journey from identifying a market gap in the sock industry to creating a successful subscription-based e-commerce business that achieved significant revenue milestones....more

Sock Sorter (Blog Review)December 5, 2022

Sockfancy Review: A Look at the Sock Subscription Service

A review highlighting Sockfancy's subscription model, sock quality, design variety, and overall customer experience. It notes the company's growth and appeal in the competitive sock subscription market....more

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