Sociolla
Sociolla's Overview
Sociolla is a leading beauty and personal care e-commerce platform headquartered in Indonesia, offering a comprehensive range of authentic and curated products from local and international brands. Founded in 2015 by John Rasjid, Christopher Madiam, and Chrisanti Indiana, Sociolla aims to empower consumers with beauty knowledge and a seamless shopping experience. Its ecosystem includes the SOCO beauty community platform, Beauty Journal media, and an expanding network of omnichannel physical stores, primarily in Indonesia, Vietnam, and Malaysia. Sociolla is operated by its parent company, Social Bella.
Where is Sociolla's Headquarters?
HQ Function
The Jakarta headquarters serves as the central nerve center for Sociolla's strategic decision-making, technology development, marketing initiatives, brand partnerships, and overall operational management for its multi-country operations.
Notable Features:
Located in a modern high-rise commercial complex, the office likely features contemporary design, open-concept workspaces to foster collaboration, dedicated areas for product showcases, and advanced technological infrastructure.
Work Culture:
Sociolla's HQ fosters a dynamic, innovative, and fast-paced work environment typical of a leading tech and e-commerce company. The culture emphasizes customer-centricity, agility, data-driven decisions, and continuous learning and development for its employees.
HQ Significance:
The headquarters' location in Jakarta is crucial for staying attuned to the Indonesian market trends, managing relationships with local partners, and spearheading its regional expansion strategies across Southeast Asia.
Values Reflected in HQ: The headquarters' environment likely reflects Sociolla's core values such as authenticity (in products and dealings), innovation (in technology and customer experience), community (fostering beauty enthusiasts), and empowerment (for consumers and employees).
Location:
Sociolla has established a significant presence in Southeast Asia, with primary markets in Indonesia, Vietnam, and Malaysia. Its global functions include sourcing a diverse range of international beauty brands, managing complex supply chains and logistics for its e-commerce operations, and tailoring its integrated beauty platform (online retail, beauty content via Beauty Journal, and community engagement via SOCO) to resonate with consumers across these culturally diverse markets.
Street Address:
Prudential Centre, Kota Kasablanka, 22nd Floor, Jl. Casablanca Raya Kav. 88
City:
Jakarta Selatan
State/Province:
DKI Jakarta
Country:
Indonesia
Sociolla's Global Presence
Ho Chi Minh City, Vietnam
Address: Central Business District, Ho Chi Minh City, Vietnam (Specific address may vary, e.g. Bitexco Financial Tower or similar commercial hub)
To drive growth and market penetration in Vietnam, adapting Sociolla's unique beauty ecosystem to Vietnamese consumer preferences and establishing a strong local presence.
Kuala Lumpur, Malaysia
Address: Central Business District, Kuala Lumpur, Malaysia (Specific address may vary, likely within a key commercial area)
To expand Sociolla's footprint in the competitive Malaysian beauty market, leveraging its omnichannel strategy and tech-driven approach to meet local demands.
Buying Intent Signals for Sociolla
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Executive Team of Sociolla
As of April 2025, Sociolla' leadership includes:
Investors of Sociolla
Sociolla has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Sociolla's core leadership, particularly its co-founding team, has demonstrated stability. While specific high-profile C-suite changes are not frequently publicized for private companies like Sociolla, any movements typically involve strategic internal promotions or specialized hires to support growth phases. No major, publicly announced C-level hires or exits have been identified in the last 12 months.
Technology (Tech Stack) used by Sociolla
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Sociolla Email Formats and Examples
Sociolla likely employs standard corporate email address formats. The most common structures generally include the employee's first name, last name, or initials.
[first_name].[last_name]@sociolla.com or [first_initial][last_name]@sociolla.com or [first_name]@sociolla.com
Format
jane.doe@sociolla.com or jdoe@sociolla.com
Example
85%
Success rate
News and media
Retail Asia • January 23, 2024
Sociolla's strategy to win Indonesia's beauty market
Sociolla is enhancing its omnichannel approach in Indonesia by further integrating its online platform with physical store experiences. The strategy focuses on personalization, leveraging its SOCO beauty community, and offering curated product assortments to solidify its leadership in the burgeoning Indonesian beauty sector....more
The Business Times (Singapore) • May 16, 2023
Social Bella co-founder: Beauty consumers still want offline experiences
Chrisanti Indiana, Co-Founder of Social Bella (parent company of Sociolla), highlighted the enduring consumer demand for physical retail and experiential shopping in the beauty industry. She emphasized that Sociolla's offline stores complement its robust online presence, catering to consumers' desires to touch, feel, and test products....more
TechCrunch • December 7, 2022
Indonesian beauty firm Social Bella (Sociolla) secures over $60M in new funding led by Temasek and L Catterton
Social Bella, the parent company of Sociolla, successfully raised over $60 million in a new funding round. The investment, co-led by Temasek and L Catterton, was earmarked for accelerating its expansion across Southeast Asia, enhancing its technology platform, and broadening its product offerings in the beauty and personal care market....more
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