What Does Social Media Week Do?

Total employees10
HeadquartersNew York
Founded2009

Social Media Week (SMW) is a leading global event series and news platform for marketing, media, and technology professionals. It provides a forum for sharing insights, best practices, and emerging trends in social media and digital marketing. SMW hosts conferences in various cities worldwide, featuring keynote speakers, panel discussions, workshops, and networking opportunities. In 2021, Social Media Week was acquired by Adweek, integrating its events and content into Adweek's broader offerings for the advertising and marketing industry. SMW continues to operate under the Adweek umbrella, focusing on the intersection of social media, technology, and culture.

Where Is Social Media Week's Headquarters?

Social Media Week officeSocial Media Week officeSocial Media Week officeSocial Media Week office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Adweek's operations, including the planning and execution of Social Media Week events, content creation, and strategic partnerships.

Notable Features:

Located in a prominent Manhattan business district, offering modern office facilities and collaborative spaces designed to foster innovation in media.

Work Culture:

As part of Adweek, the culture emphasizes innovation, thought leadership, and collaboration within the fast-paced media and marketing landscape. There's a strong focus on high-quality content, event production, and journalistic integrity.

HQ Significance:

The New York headquarters is central to Adweek's global operations and its stewardship of the Social Media Week brand, leveraging the city's status as a global media, advertising, and technology capital.

Values Reflected in HQ: The headquarters reflects Adweek's commitment to being at the forefront of the advertising and marketing industry, fostering creativity, connection, and insightful discourse through its brands like Social Media Week.

Location:

Social Media Week achieves its global presence through a series of international conferences and events held in key cities across North America, Europe, and other regions. These events are often produced in collaboration with local partners and managed centrally by Adweek. Post-acquisition, Adweek leverages its international reach to support and expand SMW's programming, content distribution, and community engagement worldwide. Functions supported globally include event management, content programming, speaker sourcing, delegate engagement, sponsorship sales, and digital content dissemination through Adweek's platforms.

Street Address:

261 Madison Avenue, 8th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Social Media Week Operate Around the World?

London, United Kingdom

Address: Adweek European Operations (Distributed & Partner Locations)

To extend Adweek's and Social Media Week's reach in the European advertising, media, and technology sectors, fostering community and delivering localized insights and networking opportunities.

Buying Intent Signals for Social Media Week

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
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*Example signal, not calculated in real time

Who's Leading Social Media Week? Meet the Executive Team

As of April 2025, Social Media Week' leadership includes:

Juliette Morris - CEO, Adweek
Toby Daniels - EVP, Adweek (Founder of Social Media Week)
Danny Wright - Chief Brand Officer, Adweek
Frank Washkuch - Chief Revenue Officer, Adweek

Who's Investing in Social Media Week?

Social Media Week has been backed by several prominent investors over the years, including:

Social Media Week was acquired by Adweek in January 2021. Adweek itself was acquired by Shamrock Capital, a Los Angeles-based investment firm, in July 2020. Prior to its acquisition, Social Media Week was primarily founder-led and did not have widely publicized venture capital backing.

What Leadership Changes Has Social Media Week Seen Recently?

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Adweek, parent company of Social Media Week, strengthened its revenue leadership with the appointment of a new Chief Revenue Officer in late 2023. The core leadership for the Social Media Week brand and events, including founder Toby Daniels (now EVP at Adweek), has remained consistent since the 2021 acquisition, ensuring continuity and strategic direction for the event series.

New Appointments:

Frank Washkuch, Frank Washkuch joined Adweek as Chief Revenue Officer, bringing extensive media experience to drive revenue growth for Adweek's portfolio, including Social Media Week.

What Technology (Tech Stack) Is Used bySocial Media Week?

Discover the tools Social Media Week uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Social Media Week Email Formats and Examples

Adweek, the parent organization of Social Media Week, generally uses a standard professional email format. The most commonly observed format for contacting Adweek employees is [first].[last]@adweek.com. Variations might exist but this is the primary structure.

[first].[last]@adweek.com

Format

jane.doe@adweek.com

Example

85%

Success rate

What's the Latest News About Social Media Week?

Adweek Events • April 16-18, 2024

Social Media Week New York 2024 Convenes Industry Leaders to Explore AI, Creator Economy, and Platform Innovations

Social Media Week New York 2024, presented by Adweek, took place from April 16-18. The event gathered marketing, media, and technology professionals to delve into critical topics such as the impact of artificial intelligence on social media, the evolution of the creator economy, emerging platform strategies, and the future of community building....more

Adweek • October 11-12, 2023

Social Media Week London 2023 Tackled Key Trends for UK and European Marketers

Adweek's Social Media Week London, held on October 11-12, 2023, served as a key gathering for marketing professionals in the UK and Europe. Discussions centered on regional trends, including influencer marketing effectiveness, navigating brand safety, the rise of social commerce, and innovative strategies for audience engagement in a dynamic digital landscape....more

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