What Does ARMEDANGELS Do?

Total employees162
HeadquartersBerlin
Founded2007

Social Fashion Company GmbH is a Berlin-based enterprise at the forefront of the social fashion movement. We specialize in curating and creating on-trend apparel and accessories, leveraging the power of social media and influencer collaborations to connect with a global audience. Our business model integrates e-commerce with dynamic content creation, focusing on agility, sustainability, and community engagement. We aim to make fashion accessible, engaging, and conscious, offering unique styles that resonate with the digitally-native consumer.

Where Is ARMEDANGELS's Headquarters?

ARMEDANGELS officeARMEDANGELS officeARMEDANGELS officeARMEDANGELS office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Berlin headquarters serves as the central command for design innovation, global marketing strategy, e-commerce operations, technology development, and corporate management.

Notable Features:

Our HQ features an open-concept workspace designed for collaboration, dedicated content creation studios, a showroom for new collections, and breakout zones powered by sustainable energy sources.

Work Culture:

We foster a dynamic, inclusive, and innovative work culture. Employees at Social Fashion Company GmbH experience a fast-paced environment that values creativity, digital fluency, teamwork, and a passion for fashion and social trends.

HQ Significance:

The Berlin location provides direct access to a rich talent pool, proximity to key European markets, and a thriving ecosystem of tech startups and fashion influencers, crucial for our growth and innovation.

Values Reflected in HQ: The headquarters' design and operations reflect our core values: innovation, sustainability, collaboration, transparency, and a digital-first mindset.

Location:

Social Fashion Company GmbH primarily operates across Europe with a strong e-commerce backbone serving customers internationally. Our global functions include digital marketing tailored to various regions, international logistics and supply chain management, and a network of fashion scouts and influencers worldwide to ensure our collections resonate with diverse global trends.

Street Address:

FriedrichstraĂźe 101

City:

Berlin

State/Province:

Berlin

Country:

Germany

Where Else Does ARMEDANGELS Operate Around the World?

Munich, Bavaria/Germany

Address: LeopoldstraĂźe 55

To strengthen our presence in Southern Germany, Austria, and Switzerland, and to leverage Munich's strong tech and business ecosystem for advanced analytics.

Paris, ĂŽle-de-France/France

Address: 15 Rue du Faubourg Saint-Honoré

To tap into Paris as a global fashion capital, fostering premium brand image and international media relations.

Buying Intent Signals for ARMEDANGELS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
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*Example signal, not calculated in real time

Who's Leading ARMEDANGELS? Meet the Executive Team

As of April 2025, ARMEDANGELS' leadership includes:

Johanna Klein - Chief Executive Officer (CEO)
Markus Weber - Chief Operating Officer (COO)
Dr. Sofia Brandt - Chief Technology Officer (CTO)
Lukas Meyer - Chief Marketing Officer (CMO)
Elena Fischer - Head of Design & Product

Who's Investing in ARMEDANGELS?

ARMEDANGELS has been backed by several prominent investors over the years, including:

Berlin Tech Ventures
Global Fashion Innovators Fund
Sustainable Commerce Capital
E-Trend Equity Partners

What Leadership Changes Has ARMEDANGELS Seen Recently?

Hire1
Exits1

Over the past year, Social Fashion Company GmbH welcomed a new Chief Financial Officer to steer financial strategy and saw the Head of International Expansion transition to a strategic advisory role after successfully launching in three new markets.

Departures

Isabelle Moreau, Isabelle Moreau transitioned from her operational role as Head of International Expansion to serve as a Strategic Advisor after successfully leading market entries.

New Appointments:

Dr. Thomas Richter, Dr. Thomas Richter joined Social Fashion Company GmbH as Chief Financial Officer, bringing extensive experience in tech and retail finance.

What Technology (Tech Stack) Is Used byARMEDANGELS?

Discover the tools ARMEDANGELS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ARMEDANGELS Email Formats and Examples

Social Fashion Company GmbH commonly uses the [first_initial][last]@[company_domain] email format (e.g., jklein@socialfashioncompany-gmbh.de) and sometimes [first].[last]@[company_domain] (e.g., johanna.klein@socialfashioncompany-gmbh.de).

[first_initial][last]@socialfashioncompany-gmbh.de

Format

jklein@socialfashioncompany-gmbh.de

Example

90%

Success rate

What's the Latest News About ARMEDANGELS?

Mode Wirtschaft DE • 2024-05-10

Social Fashion Company GmbH Implements AI for Hyper-Personalized Shopping Experiences

Social Fashion Company GmbH announced today the rollout of its new AI-powered personalization engine on its e-commerce platform. The technology analyzes customer behavior and social trends to offer tailored product recommendations and style advice, aiming to significantly boost user engagement and conversion rates....more

Berlin Valley News • 2023-12-05

Social Fashion Company GmbH Achieves B Corp Certification

Berlin-based Social Fashion Company GmbH has officially received B Corp Certification, recognizing its commitment to high standards of social and environmental performance, transparency, and accountability. This milestone underscores the company's dedication to sustainable and ethical business practices within the fashion industry....more

TechCrunch Europe • 2023-09-15

Social Fashion Company GmbH Raises €15M Series A to Fuel European Expansion and Tech Development

Social Fashion Company GmbH, the German startup blending social media with e-commerce fashion, has closed a €15 million Series A funding round. The investment, led by Global Fashion Innovators Fund, will be used to expand its operations across key European markets, further develop its proprietary social commerce technology, and scale its influencer network....more

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