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SOCi's Overview

Total employees650
HeadquartersSan Diego
Founded2012

SOCi, Inc. is at the forefront of localized marketing technology, providing The CoMarketing Cloud, an all-in-one platform designed for multi-location brands. SOCi empowers businesses to manage their digital presence—including local listings, social media, reputation management, local search, and localized advertising—across hundreds or thousands of locations efficiently. Their mission is to help enterprises create authentic local connections, enhance brand visibility at the local level, and drive measurable business results through a unified and data-driven approach to marketing.

Where is SOCi's Headquarters?

SOCi officeSOCi officeSOCi officeSOCi office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary center for SOCi's executive leadership, product strategy and development, core engineering, global marketing, sales operations, and corporate functions.

Notable Features:

A modern, open-concept office space designed to foster collaboration and innovation. It is equipped with state-of-the-art technology and various employee amenities that reflect a dynamic tech company culture, including collaborative workspaces and meeting areas.

Work Culture:

SOCi cultivates a fast-paced, innovative, and collaborative work environment. There's a strong emphasis on a customer-centric approach, continuous learning, and empowering employees to drive impact in the localized marketing technology sector. The culture supports teamwork and celebrates successes.

HQ Significance:

The San Diego headquarters is pivotal for SOCi's strategic decision-making, the complete product development lifecycle, and overall company growth. It acts as the central nervous system for its expanding operations and go-to-market strategies.

Values Reflected in HQ: The headquarters' design, layout, and atmosphere aim to reflect SOCi's core values: 'Be Real, Win As A Team, Amaze Our Customers, Innovate to Win, and Make It Happen (Results Matter)'.

Location:

While SOCi's physical offices are primarily based in the United States (San Diego and Austin), its CoMarketing Cloud platform supports multi-location brands that operate globally. The platform enables businesses to manage their digital marketing efforts across international markets, supporting multiple languages and adapting to various local search ecosystems and social media platforms. SOCi's technology empowers global brands to maintain brand consistency while executing hyper-localized marketing strategies worldwide, covering functions like global reputation management, localized social media engagement, and internationally-aware local SEO.

Street Address:

200 W Island Ave, Suite 200

City:

San Diego

State/Province:

CA

Country:

USA

SOCi's Global Presence

Austin, Texas, USA

Address: Key operational hub in Austin; specific suite/building details are internal. The presence is central to SOCi's operations in the region.

To expand SOCi's footprint in a major U.S. tech hub, enhance support for its growing customer base in the Central and Eastern U.S., and attract top-tier talent for various key departments.

Buying Intent Signals for SOCi

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of SOCi

As of April 2025, SOCi' leadership includes:

Afif Khoury - Co-Founder & Chief Executive Officer
Alo Sarv - Co-Founder & Chief Technology Officer
David Krell - President
Falk Gottlob - Chief Product Officer
Monica Ho - Chief Marketing Officer
Pamela Ibarra - SVP, People & Culture
Richard Lumsden - SVP, Revenue
Travis Giffen - SVP, Engineering
Brandon Page - SVP, Client Success
Mitchell Sances - General Counsel

Investors of SOCi

SOCi has been backed by several prominent investors over the years, including:

JMI Equity
Vertical Venture Partners
Grayhawk Capital
Blossom Street Ventures
Ankona Capital
Tallwave Capital

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

SOCi has actively strengthened its executive leadership over the past 12-18 months with key strategic hires and internal promotions, particularly in marketing, legal, and people operations. These changes support the company's rapid growth and market expansion. No major executive departures have been publicly announced in the last 12 months.

New Appointments:

Monica Ho, Monica Ho appointed as new CMO to drive marketing strategy and growth.
Mitchell Sances, Mitchell Sances joined as General Counsel to lead legal affairs.
Pamela Ibarra, Pamela Ibarra promoted to SVP, People & Culture, leading HR and talent strategy.

Technology (Tech Stack) used by SOCi

Discover the tools SOCi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SOCi Email Formats and Examples

SOCi primarily utilizes the [first].[last]@meetsoci.com email format for its employees. While other formats might exist in isolated cases or for specific departments, this is the most common and reliable structure for reaching out to SOCi personnel.

[first].[last]@meetsoci.com

Format

jane.doe@meetsoci.com

Example

85%

Success rate

News and media

MarTech SeriesMay 14, 2024

SOCi Unveils Genius: The First-Ever CoMarketing Cloud with AI Capabilities

SOCi Inc. announced the launch of 'Genius,' its new AI-powered CoMarketing Cloud. This platform is designed to revolutionize how multi-location enterprises manage local digital marketing by streamlining workflows, providing actionable insights, and automating content creation....more

Business WireFebruary 27, 2024

SOCi Named a Leader in G2 Spring 2024 Reports for Eighth Consecutive Quarter

SOCi has been recognized as a leader across multiple categories in G2's Spring 2024 Grid Reports, including Local Marketing, Social Media Management, and Online Reputation Management. This marks its eighth consecutive quarter of receiving leadership recognition from G2 users....more

PR NewswireJanuary 23, 2024

SOCi Wraps Up Record-Breaking 2023 with Industry-Leading Growth and Innovation

SOCi announced a record-breaking year in 2023, characterized by substantial revenue growth, an expanded customer base now exceeding 700 multi-location brands, and significant product innovations. The company also noted its global team expanded to more than 600 employees....more

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