What Does Soapbox B.V. Do?

Total employees35
HeadquartersAmsterdam
Founded2014

Soapbox B.V. is a creative influencer marketing agency, originally founded in Amsterdam, Netherlands. In 2019, Soapbox B.V. was acquired by IMA (Influencer Marketing Agency), a global leader in the field, which itself is part of Media.Monks and S4 Capital. Soapbox specializes in crafting authentic, data-driven, and engaging influencer marketing campaigns that connect brands with their target audiences. They focus on innovative storytelling and strategic collaborations to deliver measurable results and build lasting brand-consumer relationships in the digital landscape.

Where Is Soapbox B.V.'s Headquarters?

Soapbox B.V. officeSoapbox B.V. officeSoapbox B.V. officeSoapbox B.V. office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the operational base for Soapbox B.V.'s activities within the IMA network. This includes campaign strategy, creative development, influencer talent management, and client services, primarily focused on European markets but with global reach through IMA.

Notable Features:

Located in the Houthavens area, a redeveloped port district known for its modern architecture and as a hub for creative and media companies. The office, as part of IMA's facilities, likely features contemporary design, open-plan collaborative workspaces, content creation studios, and advanced technology infrastructure.

Work Culture:

The work culture, influenced by IMA, is dynamic, innovative, and collaborative. It emphasizes creativity, agility, and a results-driven approach, fostering an environment where diverse talents can thrive in the fast-paced influencer marketing industry.

HQ Significance:

The Amsterdam headquarters is significant as it places Soapbox B.V. in a key European center for digital innovation and marketing. Its integration with IMA's Amsterdam office enhances its capabilities and access to a global network of talent and clients.

Values Reflected in HQ: The headquarters likely reflects values such as creativity, collaboration, innovation, and global connectivity. The design and atmosphere would aim to inspire cutting-edge work and foster a forward-thinking mindset among employees.

Location:

While Soapbox B.V. is legally registered and primarily operates from Amsterdam, its global presence is achieved through its parent company, IMA. IMA has a significant global footprint with offices and operations in key international markets including Los Angeles, New York, London, Singapore, Shanghai, and São Paulo. This extensive network allows Soapbox B.V. to contribute to and benefit from global campaigns, leveraging IMA's worldwide resources, local market expertise, and extensive network of influencers to serve brands across diverse regions.

Street Address:

Danzigerkade 15C

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands

Where Else Does Soapbox B.V. Operate Around the World?

No additional office locations available.

Buying Intent Signals for Soapbox B.V.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Soapbox B.V.? Meet the Executive Team

As of April 2025, Soapbox B.V.' leadership includes:

Maddie Raedts - Global Chief Executive Officer, IMA (Overseeing Soapbox B.V. operations)
Emilie Tabor - Global Chief Content Officer & Co-Founder, IMA (Overseeing Soapbox B.V. creative output)
Stephanie van Nieuwkerk - Global Chief Strategy Officer & Co-Founder, IMA (Overseeing Soapbox B.V. strategic direction)
Anneke Schogt - Managing Director EMEA, IMA (Relevant for Soapbox B.V.'s regional operations)

Who's Investing in Soapbox B.V.?

Soapbox B.V. has been backed by several prominent investors over the years, including:

IMA (Influencer Marketing Agency) - Parent Company
Media.Monks (part of S4 Capital plc) - Ultimate Parent Organization

What Leadership Changes Has Soapbox B.V. Seen Recently?

Hire0
Exits0

Specific executive movements for the Soapbox B.V. entity are not typically publicized separately from its parent company, IMA. Major leadership appointments or departures are usually announced at the IMA or Media.Monks level. No specific executive hires or exits solely attributed to the 'Soapbox B.V.' named entity have been identified in public records for the last 12 months.

What Technology (Tech Stack) Is Used bySoapbox B.V.?

Discover the tools Soapbox B.V. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Soapbox B.V. Email Formats and Examples

As Soapbox B.V. operates within IMA (Influencer Marketing Agency), its email communications adhere to IMA's corporate email format. The most common pattern used by IMA is [first].[last]@ima.io.

[first].[last]@ima.io

Format

jane.doe@ima.io

Example

90%

Success rate

What's the Latest News About Soapbox B.V.?

IMA WebsiteMay 16, 2024

Soapbox B.V. (via IMA) Named Shorty Awards Finalist for Netflix & Samsung Campaigns

IMA, the parent company of Soapbox B.V., in collaboration with Media.Monks, was announced as a finalist in the 16th Annual Shorty Awards. This recognition was for their impactful influencer marketing work on Netflix's 'Griselda' series and Samsung's global 'Galaxy Campus' initiative, showcasing the creative and strategic excellence relevant to Soapbox B.V.'s expertise....more

IMA WebsiteDecember 7, 2023

Soapbox B.V. (via IMA) and Heineken Achieve Major Wins at The Drum Awards

IMA, representing the capabilities aligned with Soapbox B.V., secured multiple prestigious wins with Heineken at The Drum Awards for Marketing EMEA. Awards included 'Integrated marketing campaign', 'Digital Transformation', and 'Global Brand Strategy of the Year', highlighting their leadership in creating effective, multi-channel marketing strategies....more

IMA WebsiteJuly 6, 2023

Soapbox B.V. (via IMA) Collaborates with TikTok on Global Creator Campus

IMA, the parent company of Soapbox B.V., announced a partnership with TikTok to launch the Global Creator Campus. This initiative aims to educate and empower emerging creators, underscoring IMA's commitment to fostering talent within the influencer ecosystem, a core aspect of Soapbox B.V.'s services....more

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