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Snuggle Me Organic, operating as a division of Simply Mommy, LLC (and part of the Simply Inspired Brands family), is a highly regarded American brand specializing in premium, GOTS certified organic baby products. Founded in 2007 by Mia Carr, Snuggle Me is renowned for its iconic sensory loungers designed to 'hug' and comfort babies, promoting a sense of security. The product line extends to organic swaddles, feeding and support pillows, and other essential baby items. The brand emphasizes high-quality, sustainable materials and ethical production, appealing to parents seeking safe, thoughtfully designed, and eco-friendly options for their children. Snuggle Me Organic products are available through their direct-to-consumer website and various retail partners.
The headquarters facilitates core business functions for Snuggle Me Organic, including brand management, product development, marketing strategy, sales operations, and customer engagement, all under the umbrella of Simply Inspired Brands.
The facility at Banning Avenue is a commercial property likely equipped with modern office spaces and potentially areas for product design, quality control, and small-scale logistics coordination. Specific architectural details are not publicly emphasized.
Within Simply Inspired Brands, the work culture supporting Snuggle Me Organic is likely dynamic, collaborative, and focused on innovation in the juvenile products space. There's a probable emphasis on quality, customer satisfaction, and values aligned with organic and sustainable practices.
The White Bear Lake headquarters is pivotal as the command center for Snuggle Me Organic's strategic direction, product innovation, and market presence. It centralizes the management of this key brand within the Simply Inspired Brands portfolio.
Snuggle Me Organic primarily markets and sells its products in North America (USA and Canada) via its e-commerce platform and a network of retail partners. The brand also facilitates international shipping to numerous countries, enabling a global customer base to access its organic baby products. While it may not operate physical international offices, its online presence and distribution capabilities allow for significant global market reach.
4612 Banning Ave
White Bear Lake
MN
USA
Address: N/A
N/A
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As of April 2025, Snuggle Me Organic' leadership includes:
Snuggle Me Organic has been backed by several prominent investors over the years, including:
The most significant recent development impacting Snuggle Me Organic is the acquisition of its parent company, Simply Inspired Brands (which operates Snuggle Me via Simply Mommy, LLC), by Norwest Equity Partners (NEP) in October 2023. This strategic move is expected to fuel further growth. No other major executive hires or departures specifically for the Snuggle Me Organic division have been publicly announced in the last 12 months, with leadership primarily at the Simply Inspired Brands level.
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Emails for personnel associated with Snuggle Me Organic likely use formats common at its parent company, Simply Inspired Brands. While specific internal patterns are not publicly disclosed, standard corporate email structures are expected. The most probable domain would be @simplyinspiredbrands.com.
[first].[last]@simplyinspiredbrands.com
Format
jane.doe@simplyinspiredbrands.com
Example
75%
Success rate
PR Newswire • October 24, 2023
Norwest Equity Partners (NEP) announced its acquisition of Simply Inspired Brands (SIB), a company managing a portfolio of juvenile product brands including Snuggle Me Organic. The investment is intended to support SIB's continued growth, innovation, and expansion in the market....more
Good Housekeeping • September 7, 2023
The Snuggle Me Organic Infant Lounger received accolades as the Best Infant Lounger in Good Housekeeping's 2023 Parenting Awards. The product was highlighted for its unique hugging design, use of organic materials, and practicality for modern parents....more
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