What Does Snuggle Me Organic Do?

Total employees24
HeadquartersWhite Bear Lake
Founded2007

Snuggle Me Organic, operating as a division of Simply Mommy, LLC (and part of the Simply Inspired Brands family), is a highly regarded American brand specializing in premium, GOTS certified organic baby products. Founded in 2007 by Mia Carr, Snuggle Me is renowned for its iconic sensory loungers designed to 'hug' and comfort babies, promoting a sense of security. The product line extends to organic swaddles, feeding and support pillows, and other essential baby items. The brand emphasizes high-quality, sustainable materials and ethical production, appealing to parents seeking safe, thoughtfully designed, and eco-friendly options for their children. Snuggle Me Organic products are available through their direct-to-consumer website and various retail partners.

Where Is Snuggle Me Organic's Headquarters?

Snuggle Me Organic officeSnuggle Me Organic officeSnuggle Me Organic officeSnuggle Me Organic office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters facilitates core business functions for Snuggle Me Organic, including brand management, product development, marketing strategy, sales operations, and customer engagement, all under the umbrella of Simply Inspired Brands.

Notable Features:

The facility at Banning Avenue is a commercial property likely equipped with modern office spaces and potentially areas for product design, quality control, and small-scale logistics coordination. Specific architectural details are not publicly emphasized.

Work Culture:

Within Simply Inspired Brands, the work culture supporting Snuggle Me Organic is likely dynamic, collaborative, and focused on innovation in the juvenile products space. There's a probable emphasis on quality, customer satisfaction, and values aligned with organic and sustainable practices.

HQ Significance:

The White Bear Lake headquarters is pivotal as the command center for Snuggle Me Organic's strategic direction, product innovation, and market presence. It centralizes the management of this key brand within the Simply Inspired Brands portfolio.

Values Reflected in HQ: The operational setup likely reflects values of efficiency, creativity, and a commitment to the family-centric mission of Snuggle Me Organic, emphasizing safety, comfort, and sustainability.

Location:

Snuggle Me Organic primarily markets and sells its products in North America (USA and Canada) via its e-commerce platform and a network of retail partners. The brand also facilitates international shipping to numerous countries, enabling a global customer base to access its organic baby products. While it may not operate physical international offices, its online presence and distribution capabilities allow for significant global market reach.

Street Address:

4612 Banning Ave

City:

White Bear Lake

State/Province:

MN

Country:

USA

Where Else Does Snuggle Me Organic Operate Around the World?

N/A - Operations Centralized at HQ

Address: N/A

N/A

Buying Intent Signals for Snuggle Me Organic

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Snuggle Me Organic? Meet the Executive Team

As of April 2025, Snuggle Me Organic' leadership includes:

Jeff Shepard - Chief Executive Officer, Simply Inspired Brands (Parent Company)
Mia Carr - Founder of Snuggle Me & Brand Advisor
Laura Zuckerman - Chief Merchandising and Digital Officer, Simply Inspired Brands (Parent Company)
Mike Epshteyn - Chief Financial Officer, Simply Inspired Brands (Parent Company)

Who's Investing in Snuggle Me Organic?

Snuggle Me Organic has been backed by several prominent investors over the years, including:

Norwest Equity Partners (NEP)

What Leadership Changes Has Snuggle Me Organic Seen Recently?

Hire0
Exits0

The most significant recent development impacting Snuggle Me Organic is the acquisition of its parent company, Simply Inspired Brands (which operates Snuggle Me via Simply Mommy, LLC), by Norwest Equity Partners (NEP) in October 2023. This strategic move is expected to fuel further growth. No other major executive hires or departures specifically for the Snuggle Me Organic division have been publicly announced in the last 12 months, with leadership primarily at the Simply Inspired Brands level.

What Technology (Tech Stack) Is Used bySnuggle Me Organic?

Discover the tools Snuggle Me Organic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Snuggle Me Organic Email Formats and Examples

Emails for personnel associated with Snuggle Me Organic likely use formats common at its parent company, Simply Inspired Brands. While specific internal patterns are not publicly disclosed, standard corporate email structures are expected. The most probable domain would be @simplyinspiredbrands.com.

[first].[last]@simplyinspiredbrands.com

Format

jane.doe@simplyinspiredbrands.com

Example

75%

Success rate

What's the Latest News About Snuggle Me Organic?

PR NewswireOctober 24, 2023

Norwest Equity Partners Acquires Simply Inspired Brands, Parent of Snuggle Me Organic

Norwest Equity Partners (NEP) announced its acquisition of Simply Inspired Brands (SIB), a company managing a portfolio of juvenile product brands including Snuggle Me Organic. The investment is intended to support SIB's continued growth, innovation, and expansion in the market....more

Good HousekeepingSeptember 7, 2023

Snuggle Me Organic Infant Lounger Recognized in Good Housekeeping's 2023 Parenting Awards

The Snuggle Me Organic Infant Lounger received accolades as the Best Infant Lounger in Good Housekeeping's 2023 Parenting Awards. The product was highlighted for its unique hugging design, use of organic materials, and practicality for modern parents....more

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