What Does SNP Natuurreizen Do?

Total employees5600
HeadquartersDen Haag
Founded1986

SNP Natuurreizen, founded in 1986 and now part of ANWB (the Royal Dutch Touring Club), is a prominent Dutch travel organization specializing in active and sustainable nature holidays. They offer a wide array of trips, including walking, cycling, wilderness, and family adventures across Europe and worldwide. SNP is known for its focus on authentic experiences, small-scale accommodations, detailed routes, and a strong commitment to responsible tourism. As a brand within ANWB Reizen, SNP benefits from the extensive network and resources of one of the Netherlands' largest associations, while maintaining its unique identity as a provider of nature-centric travel.

Where Is SNP Natuurreizen's Headquarters?

SNP Natuurreizen officeSNP Natuurreizen officeSNP Natuurreizen officeSNP Natuurreizen office
*Images sourced via web search. Rights belong to original owners

HQ Function

The ANWB headquarters serves as the central operational hub for all ANWB activities, including ANWB Reizen (which encompasses SNP Natuurreizen), roadside assistance, insurance, retail, and member advocacy. Strategic planning, product development, marketing, and customer support for SNP Natuurreizen are managed from here.

Notable Features:

A large, modern office complex designed to accommodate the diverse functions of the ANWB. It features contemporary workspaces and facilities for its thousands of employees. It is easily accessible by public transport and car.

Work Culture:

The work culture at ANWB, and by extension for teams like SNP Natuurreizen, is generally collaborative, member-focused, and driven by a passion for mobility, leisure, and safety. There's an increasing emphasis on sustainability and innovation within the travel division.

HQ Significance:

This location is significant as it centralizes the operations of a major Dutch organization (ANWB) with millions of members. For SNP Natuurreizen, being part of ANWB provides stability, resources, and a broad customer reach, while this HQ supports its specialized travel offerings.

Values Reflected in HQ: The ANWB HQ reflects values such as reliability, helpfulness, member-centricity, and innovation. For SNP Natuurreizen, this environment also supports its core values of promoting sustainable travel, nature appreciation, and delivering high-quality, active holiday experiences.

Location:

SNP Natuurreizen offers holidays in numerous countries across Europe (e.g., Netherlands, France, Italy, Spain, Scandinavia, UK, Ireland, Eastern Europe) and far beyond, including destinations in Asia, Africa, North and South America. Their global presence is defined by their tour operations and partnerships with local service providers in these destinations, rather than physical corporate offices. They support functions such as tour design, local guide coordination, and customer experiences globally through their network.

Street Address:

Wassenaarseweg 220

City:

Den Haag

State/Province:

Zuid-Holland

Country:

Netherlands

Where Else Does SNP Natuurreizen Operate Around the World?

No additional office locations available.

Buying Intent Signals for SNP Natuurreizen

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SNP Natuurreizen? Meet the Executive Team

As of April 2025, SNP Natuurreizen' leadership includes:

Marga de Jager - Algemeen Directeur (CEO) ANWB
Marjon Kaper - Directeur Reizen ANWB (Managing Director ANWB Travel)
Friso Brouwer - Financieel Directeur (CFO) ANWB
Klaas-Jan van Veen - Operationeel Directeur (COO) ANWB

Who's Investing in SNP Natuurreizen?

SNP Natuurreizen has been backed by several prominent investors over the years, including:

No investor information available.

What Leadership Changes Has SNP Natuurreizen Seen Recently?

Hire3
Exits1

ANWB, the parent organization of SNP Natuurreizen, has seen key leadership appointments strengthening its executive team, including a new CEO and CFO in 2021, and a new COO in 2023.

Departures

Frits van Bruggen, Frits van Bruggen stepped down as CEO of ANWB after several years of service.

New Appointments:

Marga de Jager, Marga de Jager appointed as new CEO of ANWB.
Friso Brouwer, Friso Brouwer appointed as new CFO of ANWB.
Klaas-Jan van Veen, Klaas-Jan van Veen appointed as new COO of ANWB.

What Technology (Tech Stack) Is Used bySNP Natuurreizen?

Discover the tools SNP Natuurreizen uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SNP Natuurreizen Email Formats and Examples

SNP Natuurreizen is part of ANWB. Emails for ANWB employees, including those working for SNP Natuurreizen, typically follow standard corporate patterns associated with the anwb.nl domain. Common formats include a combination of first name initial and last name.

[first_initial][lastname]@anwb.nl or [firstname].[lastname]@anwb.nl

Format

mjager@anwb.nl or m.jager@anwb.nl

Example

85%

Success rate

What's the Latest News About SNP Natuurreizen?

ANWB Pers • October 23, 2023

ANWB news: Populaire vakantiebestemmingen en reistrends voor 2024 (Popular holiday destinations and travel trends for 2024)

ANWB highlights travel trends for 2024, noting continued interest in nearby destinations and sustainable travel options. Brands like SNP Natuurreizen cater to these trends by offering diverse nature and active holidays....more

ANWB Pers • January 19, 2023

ANWB news: ANWB neemt belang in SRC Reizen (ANWB acquires interest in SRC Reizen)

ANWB, the parent company of SNP Natuurreizen, acquired a majority stake in SRC Reizen, a specialist in cultural group tours. This acquisition expands ANWB Reizen's portfolio in the travel market....more

SNP Natuurreizen Website • Ongoing

SNP Natuurreizen news: Focus on Sustainable Travel

SNP Natuurreizen consistently promotes its commitment to sustainable travel through various initiatives, including offering Travelife certified accommodations, promoting train travel, and supporting local communities and nature conservation projects. This is an ongoing theme in their communications and product development....more

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