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SNP Natuurreizen, founded in 1986 and now part of ANWB (the Royal Dutch Touring Club), is a prominent Dutch travel organization specializing in active and sustainable nature holidays. They offer a wide array of trips, including walking, cycling, wilderness, and family adventures across Europe and worldwide. SNP is known for its focus on authentic experiences, small-scale accommodations, detailed routes, and a strong commitment to responsible tourism. As a brand within ANWB Reizen, SNP benefits from the extensive network and resources of one of the Netherlands' largest associations, while maintaining its unique identity as a provider of nature-centric travel.
The ANWB headquarters serves as the central operational hub for all ANWB activities, including ANWB Reizen (which encompasses SNP Natuurreizen), roadside assistance, insurance, retail, and member advocacy. Strategic planning, product development, marketing, and customer support for SNP Natuurreizen are managed from here.
A large, modern office complex designed to accommodate the diverse functions of the ANWB. It features contemporary workspaces and facilities for its thousands of employees. It is easily accessible by public transport and car.
The work culture at ANWB, and by extension for teams like SNP Natuurreizen, is generally collaborative, member-focused, and driven by a passion for mobility, leisure, and safety. There's an increasing emphasis on sustainability and innovation within the travel division.
This location is significant as it centralizes the operations of a major Dutch organization (ANWB) with millions of members. For SNP Natuurreizen, being part of ANWB provides stability, resources, and a broad customer reach, while this HQ supports its specialized travel offerings.
SNP Natuurreizen offers holidays in numerous countries across Europe (e.g., Netherlands, France, Italy, Spain, Scandinavia, UK, Ireland, Eastern Europe) and far beyond, including destinations in Asia, Africa, North and South America. Their global presence is defined by their tour operations and partnerships with local service providers in these destinations, rather than physical corporate offices. They support functions such as tour design, local guide coordination, and customer experiences globally through their network.
Wassenaarseweg 220
Den Haag
Zuid-Holland
Netherlands
No additional office locations available.
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As of April 2025, SNP Natuurreizen' leadership includes:
SNP Natuurreizen has been backed by several prominent investors over the years, including:
No investor information available.
ANWB, the parent organization of SNP Natuurreizen, has seen key leadership appointments strengthening its executive team, including a new CEO and CFO in 2021, and a new COO in 2023.
Discover the tools SNP Natuurreizen uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SNP Natuurreizen is part of ANWB. Emails for ANWB employees, including those working for SNP Natuurreizen, typically follow standard corporate patterns associated with the anwb.nl domain. Common formats include a combination of first name initial and last name.
[first_initial][lastname]@anwb.nl or [firstname].[lastname]@anwb.nl
Format
mjager@anwb.nl or m.jager@anwb.nl
Example
85%
Success rate
ANWB Pers • October 23, 2023
ANWB highlights travel trends for 2024, noting continued interest in nearby destinations and sustainable travel options. Brands like SNP Natuurreizen cater to these trends by offering diverse nature and active holidays....more
ANWB Pers • January 19, 2023
ANWB, the parent company of SNP Natuurreizen, acquired a majority stake in SRC Reizen, a specialist in cultural group tours. This acquisition expands ANWB Reizen's portfolio in the travel market....more
SNP Natuurreizen Website • Ongoing
SNP Natuurreizen consistently promotes its commitment to sustainable travel through various initiatives, including offering Travelife certified accommodations, promoting train travel, and supporting local communities and nature conservation projects. This is an ongoing theme in their communications and product development....more
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