What Does Snow+Rock Do?

Total employees350
HeadquartersKemble, Cirencester
Founded1982

Snow+Rock is a leading UK retailer specializing in skis, snowboards, clothing, and equipment for winter sports and outdoor activities. Founded in 1982, they offer a wide range of high-quality products from top international brands, coupled with expert advice from passionate staff. Services include custom boot fitting, equipment mounting, and servicing, catering to everyone from beginners to seasoned professionals. Snow+Rock aims to equip customers for their adventures, ensuring they have the best gear and knowledge for an optimal experience on the slopes or in the great outdoors. It is part of the Outdoor and Cycle Concepts Ltd group.

Where Is Snow+Rock's Headquarters?

Snow+Rock officeSnow+Rock officeSnow+Rock officeSnow+Rock office
*Images sourced via web search. Rights belong to original owners

HQ Function

Central administration, brand management for Snow+Rock, marketing strategy, merchandising, e-commerce operations, and overall strategic planning for the brand under the Outdoor and Cycle Concepts umbrella.

Notable Features:

The headquarters are located within Kemble Business Park, a modern commercial development offering contemporary office facilities. Specific architectural highlights of the unit itself are not publicly detailed.

Work Culture:

The work culture is likely dynamic and collaborative, typical of a leading retail group. Given the focus on snow and outdoor sports, there's a strong emphasis on product knowledge, customer experience, and a passion for the activities Snow+Rock supports. Employees often share an enthusiasm for the outdoors.

HQ Significance:

The Kemble HQ is the operational and strategic hub for Snow+Rock, coordinating all its retail stores across the UK and its online presence. It ensures consistent brand messaging, efficient supply chain management, and drives the company's growth and customer service initiatives.

Values Reflected in HQ: The headquarters' operations likely reflect values of expertise, passion for the outdoors, quality, and customer focus, which are central to the Snow+Rock brand. Efficiency and collaboration are also key, being part of a larger retail group.

Location:

Snow+Rock's primary operational presence is within the United Kingdom, with a network of physical retail stores across England, Scotland, and Wales, and a robust e-commerce website (snowandrock.com) serving UK customers. While international shipping may be available for online orders to some countries, the company's strategic focus, marketing, and store footprint are concentrated on the UK market, supporting domestic skiers, snowboarders, and outdoor adventurers.

Street Address:

Unit 11, Kemble Business Park

City:

Kemble, Cirencester

State/Province:

Gloucestershire

Country:

United Kingdom

Where Else Does Snow+Rock Operate Around the World?

Covent Garden, London, UK

Address: 4 Mercer Street, Covent Garden, London, WC2H 9QA, United Kingdom

Serves as a primary touchpoint for customers in London and the South East, enhancing brand visibility and accessibility in a major metropolitan hub. Caters to both local enthusiasts and tourists.

Chill Factore, Manchester, UK

Address: Chill Factore, Trafford Park, Manchester, M41 7JA, United Kingdom

Caters directly to active snow sports participants in the North West region, leveraging its unique location at a year-round snow destination to provide timely and relevant retail support.

Portsmouth, Hampshire, UK

Address: Unit A, The Pompey Centre, Dickinson Road, Portsmouth, PO4 8ER, United Kingdom

Serves the South Coast region, providing a destination store for outdoor and snow sports enthusiasts with comprehensive product offerings and specialist services.

Buying Intent Signals for Snow+Rock

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Snow+Rock? Meet the Executive Team

As of April 2025, Snow+Rock' leadership includes:

Lee Bagnall - CEO, Outdoor and Cycle Concepts Ltd (Parent company of Snow+Rock)
Richard Johnston - CFO, Outdoor and Cycle Concepts Ltd (Parent company of Snow+Rock)
Greg Nieuwenhuys - CEO, AS Adventure Group (Owner of Outdoor and Cycle Concepts Ltd)
Bart Janssens - CFO, AS Adventure Group (Owner of Outdoor and Cycle Concepts Ltd)

Who's Investing in Snow+Rock?

Snow+Rock has been backed by several prominent investors over the years, including:

PAI Partners (via ownership of AS Adventure Group, which owns Outdoor and Cycle Concepts Ltd.)

What Leadership Changes Has Snow+Rock Seen Recently?

Hire2
Exits1

Outdoor and Cycle Concepts, the parent company of Snow+Rock, has seen key leadership changes in the past year, notably with the appointment of a new CEO and CFO to steer the group's brands.

Departures

Jose Finch, Jose Finch stepped down as Managing Director of Outdoor and Cycle Concepts Ltd, having led the company for several years.

New Appointments:

Lee Bagnall, Lee Bagnall was appointed as the new Chief Executive Officer of Outdoor and Cycle Concepts Ltd, bringing extensive retail experience to lead Snow+Rock and its sister brands.
Richard Johnston, Richard Johnston joined Outdoor and Cycle Concepts Ltd as Chief Financial Officer, strengthening the financial leadership of the group.

What Technology (Tech Stack) Is Used bySnow+Rock?

Discover the tools Snow+Rock uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Snow+Rock Email Formats and Examples

Snow+Rock, as part of Outdoor and Cycle Concepts Ltd, likely utilizes standardized email formats for its corporate communications. Based on common industry patterns and available data, the most prevalent format appears to be {first}.{last}@snowandrock.com.

{first}.{last}@snowandrock.com

Format

jane.doe@snowandrock.com

Example

90%

Success rate

What's the Latest News About Snow+Rock?

FashionNetwork.com / Retail Gazette • February 7, 2024

AS Adventure Group (owner of Snow+Rock) Sales Surpass €700 Million

AS Adventure Group, the parent company of Snow+Rock (via Outdoor and Cycle Concepts Ltd), reported strong financial results with sales exceeding €700 million for its latest fiscal year. This performance highlights continued consumer interest in outdoor and adventure sports....more

Retail Gazette • November 20, 2023

Snow+Rock Parent Company Outdoor & Cycle Concepts Appoints Lee Bagnall as CEO

Outdoor & Cycle Concepts, which owns Snow+Rock, Cotswold Outdoor, and Runners Need, announced the appointment of Lee Bagnall as its new Chief Executive Officer. Bagnall brings significant experience from previous leadership roles in retail....more

Snow+Rock Website / Company Initiative • October 5, 2023

Snow+Rock Promotes Sustainability with 'Recycle My Gear' Program

Snow+Rock continues its commitment to sustainability through the 'Recycle My Gear' initiative, in partnership with SOEX. The program allows customers to bring unwanted clothing and footwear (any brand, any condition) to Snow+Rock stores for recycling, aiming to reduce textile waste and support a circular economy....more

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