What Does SNS Do?

Total employees991
HeadquartersStockholm
Founded1999

Sneakersnstuff (SNS) is a globally recognized retailer specializing in sneakers, streetwear, and accessories. Founded in Stockholm, Sweden, in 1999 by Erik Fagerlind and Peter Jansson, SNS has grown from a single store into an international brand with multiple physical locations in key cities and a robust e-commerce platform. The company is known for its curated selection of products, exclusive collaborations with major brands, and strong connection to sneaker culture and community. SNS aims to provide a premium retail experience both online and in-store, often hosting events and unique product launches.

Where Is SNS's Headquarters?

SNS officeSNS officeSNS officeSNS office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the company's birthplace, flagship European store, and a central hub for brand identity, design collaborations, marketing strategy, and European operations.

Notable Features:

Located in the trendy Södermalm district, the Stockholm location is an iconic spot for sneaker enthusiasts. It's known for its carefully curated interior design, often hosting exclusive product releases and community events.

Work Culture:

Creative, collaborative, and fast-paced, deeply immersed in sneaker and streetwear culture. The culture reflects its entrepreneurial roots and passion for the products and community it serves.

HQ Significance:

The Stockholm HQ is highly significant as it represents the origin of the Sneakersnstuff brand, its commitment to authenticity, and its deep-rooted connection with the global sneaker community. It's where the SNS story began.

Values Reflected in HQ: The HQ embodies SNS's core values: passion for sneakers and streetwear, commitment to community, authenticity in brand collaborations, and an appreciation for design, culture, and storytelling.

Location:

Sneakersnstuff supports a global customer base through its comprehensive e-commerce platform, which ships to numerous countries worldwide. This is complemented by strategically located flagship retail stores in major cities across Europe (Stockholm, London, Paris, Berlin), the United States (New York, Los Angeles), and Asia (Tokyo). These physical locations serve not only as retail points but also as community hubs and brand experience centers, supporting localized marketing efforts, events, and global product launches.

Street Address:

Åsögatan 124

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does SNS Operate Around the World?

New York, NY/USA

Address: 22 Little West 12th Street, New York, NY 10014, USA

Serves as a key touchpoint for the East Coast US sneaker community, driving brand presence and offering exclusive releases for the North American market.

Los Angeles, CA/USA

Address: 1011 Ocean Front Walk, Venice, CA 90291, USA

Caters to the West Coast US market, fostering community through unique in-store experiences and product offerings tailored to local tastes.

London/UK

Address: 107-108 Shoreditch High Street, London E1 6JN, UK

Strengthens SNS brand presence in the UK, offering exclusive products and experiences for the London and wider European customer base.

Paris/France

Address: 95 Rue Réaumur, 75002 Paris, France

Provides a dedicated retail experience for French customers, showcasing SNS's curated collections and collaborations within a key European fashion capital.

Berlin/Germany

Address: Schönhauser Allee 6-7, 10119 Berlin, Germany

Serves the German market with exclusive releases and events, acting as a cultural hub for local sneaker enthusiasts.

Tokyo/Japan

Address: Daikanyama, Log Road 2-G, 13-1 Daikanyamacho, Shibuya City, Tokyo 150-0034, Japan

Caters to the discerning Japanese sneaker market, offering unique collaborations and a distinct retail environment that blends Scandinavian design with local aesthetics.

Buying Intent Signals for SNS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SNS? Meet the Executive Team

As of April 2025, SNS' leadership includes:

Erik Fagerlind - Co-Founder & Chief Executive Officer
Peter Jansson - Co-Founder

Who's Investing in SNS?

SNS has been backed by several prominent investors over the years, including:

Frasers Group plc (Acquired SNS in December 2018)

What Leadership Changes Has SNS Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits specific to Sneakersnstuff's core leadership (Co-Founders) have been noted in the last 12 months. The founders remain actively involved in the company's strategic direction and operations within the Frasers Group.

What Technology (Tech Stack) Is Used bySNS?

Discover the tools SNS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SNS Email Formats and Examples

Sneakersnstuff commonly uses the [first].[last]@sneakersnstuff.com email format for its employees. Other potential formats could include [first_initial][last]@sneakersnstuff.com or [first_name]@sneakersnstuff.com.

[first].[last]@sneakersnstuff.com

Format

erik.fagerlind@sneakersnstuff.com

Example

75%

Success rate

What's the Latest News About SNS?

sneakersnstuff.comNovember 28, 2023

Sneakersnstuff News: SNS and New Balance Present Two New Colorways of the 991

Sneakersnstuff (SNS) and New Balance continue their long-standing partnership with the release of two exclusive colorways for the New Balance 991 model. Both pairs are Made in Flimby, UK, and highlight the quality craftsmanship associated with the silhouette and the collaborative history between the two brands....more

HypebeastFebruary 20, 2024

Sneakersnstuff News: SNS Revisits Its Roots With the adidas Originals GT II "Stockholm"

Sneakersnstuff partners with adidas Originals to re-release the SNS GT II "Stockholm", paying homage to one of their earliest collaborations. The sneaker draws inspiration from the original 1980 adidas Stockholm, featuring premium materials and a colorway that reflects the city's heritage....more

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