What Does SnapApp Do?

Total employees70
HeadquartersBoston
Founded2011

SnapApp was a prominent interactive content creation platform that enabled marketers to design and deploy engaging experiences such as quizzes, calculators, assessments, polls, interactive infographics, and contests. These tools were crafted to enhance lead generation, boost audience engagement, drive conversions, and provide valuable customer insights. Founded in 2011, SnapApp specialized in helping B2B and B2C companies transform their static content into dynamic, two-way conversations. In July 2020, SnapApp was acquired by Uberflip, a leading content experience platform. This strategic acquisition aimed to integrate SnapApp's interactive capabilities into Uberflip's core offerings, thereby empowering marketers to create more personalized and engaging content experiences at scale. Post-acquisition, SnapApp's technology and team were absorbed into Uberflip.

Where Is SnapApp's Headquarters?

SnapApp officeSnapApp officeSnapApp officeSnapApp office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the primary operational hub for SnapApp, housing its executive leadership, product development, engineering, marketing, sales, and customer support teams prior to its acquisition by Uberflip.

Notable Features:

The office was located in a modern commercial building in downtown Boston, likely featuring an open and collaborative workspace environment conducive to tech innovation. Specific architectural details are not widely publicized.

Work Culture:

SnapApp fostered a dynamic, innovative, and customer-centric work culture. It was characterized by a fast-paced startup environment that encouraged creativity, teamwork, and a data-driven approach to marketing technology.

HQ Significance:

The Boston headquarters was crucial for SnapApp's strategic planning, product innovation, and establishing its market presence as a key player in the interactive content marketing software sector before becoming part of Uberflip.

Values Reflected in HQ: The headquarters environment likely reflected SnapApp's core values of innovation, customer success, collaboration, and agility in the evolving martech landscape.

Location:

Before its acquisition by Uberflip, SnapApp operated as a SaaS company with a global reach, serving customers across North America, Europe, and other regions. While its physical offices were in the US, its platform and services were accessible worldwide, supported by sales and customer success teams capable of handling an international client base. The focus was primarily on English-speaking markets.

Street Address:

101 Arch Street, Suite 1950

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does SnapApp Operate Around the World?

New York, NY/USA

Address: Specific street address not publicly detailed; likely a regional or sales office.

To enhance market penetration, provide localized support, and build relationships within the significant New York business and marketing community.

Buying Intent Signals for SnapApp

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SnapApp? Meet the Executive Team

As of April 2025, SnapApp' leadership includes:

Seth Lieberman - Founder & Chief Executive Officer
Mark O'Neil - Chief Operating Officer
Aaron Dun - Senior Vice President, Marketing
Graham J. MacDonald - Vice President, Product

Who's Investing in SnapApp?

SnapApp has been backed by several prominent investors over the years, including:

Providence Strategic Growth (PSG)
Sigma Prime Ventures
Accomplice
Boston Seed Capital

What Leadership Changes Has SnapApp Seen Recently?

Hire0
Exits0

SnapApp was acquired by Uberflip in July 2020. Consequently, executive movements primarily relate to this transition, with leadership roles at SnapApp as an independent entity ceasing. There have been no new executive hires or exits for 'SnapApp' as a standalone company in the recent 12 months, as it is no longer operational independently. Information below reflects key changes around the acquisition period.

Departures

Seth Lieberman, Seth Lieberman, SnapApp's Founder and CEO, concluded his role at SnapApp following the company's acquisition by Uberflip.
Mark O'Neil, Mark O'Neil, Chief Operating Officer of SnapApp, transitioned from his position after the acquisition by Uberflip.

What Technology (Tech Stack) Is Used bySnapApp?

Discover the tools SnapApp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SnapApp Email Formats and Examples

Prior to its acquisition by Uberflip in 2020, SnapApp commonly used standard corporate email formats. The domain @snapapp.com is no longer active for new business communications related to the original entity.

[first_initial][last]@snapapp.com (e.g., jdoe@snapapp.com), [first].[last]@snapapp.com (e.g., jane.doe@snapapp.com)

Format

s ग्रोथli@snapapp.com (example format for Seth Lieberman)

Example

70%

Success rate

What's the Latest News About SnapApp?

Uberflip BlogJuly 21, 2020

SnapApp Acquired by Uberflip to Enhance Interactive Content Capabilities

Uberflip, a leading content experience platform, announced its acquisition of SnapApp, an interactive content creation platform. This move was aimed at integrating SnapApp's suite of tools for quizzes, calculators, and other engaging formats into Uberflip's platform, enabling marketers to create more personalized and interactive content experiences....more

PR NewswireOctober 26, 2016

SnapApp Raises $12 Million Series A Funding Led by Providence Strategic Growth (PSG)

SnapApp, the interactive content creation platform, announced it had secured $12 million in Series A funding. The round was led by Providence Strategic Growth (PSG), with participation from existing investors Accomplice and Boston Seed Capital. The capital was earmarked for accelerating product development, expanding sales and marketing efforts, and scaling operations to meet growing customer demand....more

MarTech TodayJune 7, 2017

SnapApp launches Interactive Content Platform for marketers

SnapApp announced the launch of its enhanced interactive content platform, designed to empower marketers to easily create, deploy, manage, and measure a wide variety of interactive content types without requiring coding skills. The platform aimed to help businesses increase lead generation and audience engagement....more

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