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Smytten's Overview

Total employees228
HeadquartersGurugram
Founded2015

Smytten is India's largest online platform for product trials and discovery, allowing consumers to try sample-sized products from a wide range of premium beauty, grooming, and lifestyle brands before committing to a full-size purchase. It aims to enhance the pre-purchase experience by offering curated trial packs, personalized recommendations, and a seamless shopping journey, bridging the gap between brands and consumers in the digital space. Smytten focuses on categories like beauty, personal care, food & beverages, wellness, and lifestyle accessories.

Where is Smytten's Headquarters?

Smytten officeSmytten officeSmytten officeSmytten office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for Smytten's core operations, including strategic planning, business development, marketing, brand partnerships, technology oversight, and corporate functions.

Notable Features:

The office is likely a modern workspace designed to foster collaboration, creativity, and efficiency, equipped with contemporary amenities to support a dynamic tech startup environment.

Work Culture:

Smytten's HQ work culture is characterized by a fast-paced, innovative, and employee-centric environment. It encourages learning, ownership, and a passion for disrupting the D2C and e-commerce landscape. Team members often engage in cross-functional collaborations to drive growth and enhance user experience.

HQ Significance:

The Gurugram headquarters is significant as it anchors Smytten's operations in the National Capital Region (NCR), providing access to a rich talent pool, business networks, and a large consumer market. It's the nerve center for their strategic initiatives and expansion.

Values Reflected in HQ: The headquarters likely reflects Smytten's core values of customer obsession, innovation, agility, and a drive for excellence in providing a unique product discovery experience.

Location:

Smytten currently primarily focuses its operations within India, serving a vast network of pin codes across the country. While its platform features both domestic and international brands for trial and purchase, its direct operational presence and customer base are concentrated in the Indian market. Expansion into other global markets has not been publicly announced as a primary short-term focus.

Street Address:

Plot No 49, Udyog Vihar, Phase IV

City:

Gurugram

State/Province:

Haryana

Country:

India

Smytten's Global Presence

Bengaluru, Karnataka/India

Address: GlobalLogic Campus, Outer Ring Rd, Deverabeesanahalli, Bellandur, Bengaluru, Karnataka 560103, India

To leverage Bengaluru's extensive tech talent pool for platform innovation and scaling, and to support Smytten's growing operations and user base in South India, a key market for e-commerce and D2C brands.

Buying Intent Signals for Smytten

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Smytten

As of April 2025, Smytten' leadership includes:

Swagata Sarangi - Co-Founder
Siddhartha Nangia - Co-Founder

Investors of Smytten

Smytten has been backed by several prominent investors over the years, including:

Fireside Ventures
Roots Ventures
Sharrp Ventures
Waao Partners
Survam Partners
Sattva Group Family Office
Rajan Anandan (Angel Investor)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major C-suite executive hires or exits at Smytten prominently reported in the news over the last 12 months. The co-founding team continues to lead the company's strategic direction. Minor or non-C-suite leadership changes may have occurred internally but are not widely publicized.

Technology (Tech Stack) used by Smytten

Discover the tools Smytten uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smytten Email Formats and Examples

Smytten likely uses common corporate email formats. While specific internal structures can vary, patterns often include the first name or a combination of first name and last initial.

[first_name]@smytten.com or [first_initial][last_name]@smytten.com

Format

example: swagat@smytten.com or snangia@smytten.com

Example

75%

Success rate

News and media

Financial ExpressOctober 26, 2023

Smytten news title: Smytten targets $500 million GMV in 5 years, eyes profitability

Smytten, an online platform for product trials, aims to achieve a Gross Merchandise Value (GMV) of $500 million within the next five years and is focusing on achieving profitability. Co-founder Swagata Sarangi highlighted the company's growth trajectory and strategic plans for expansion and enhancing its market position....more

The Economic TimesMay 18, 2023

Smytten news title: Smytten partners Swiggy Instamart for 1-hour delivery of trial packs

Smytten collaborated with Swiggy Instamart to offer 1-hour delivery for its product trial packs in select cities. This partnership aims to enhance convenience for users looking to quickly try products from various brands available on the Smytten platform....more

TechCrunchMay 25, 2022

Smytten news title: Smytten raises $12.6 million to expand its product trial platform in India

Smytten secured $12.6 million in its Series B funding round led by existing investors Roots Ventures and Fireside Ventures. The company planned to use the funds to enhance its technological infrastructure, expand its team, and grow its brand partnerships to further scale its product sampling and discovery services across India....more

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