Smytten is India's largest online platform for product trials and discovery, allowing consumers to try sample-sized products from a wide range of premium beauty, grooming, and lifestyle brands before committing to a full-size purchase. It aims to enhance the pre-purchase experience by offering curated trial packs, personalized recommendations, and a seamless shopping journey, bridging the gap between brands and consumers in the digital space. Smytten focuses on categories like beauty, personal care, food & beverages, wellness, and lifestyle accessories.
The headquarters serves as the central hub for Smytten's core operations, including strategic planning, business development, marketing, brand partnerships, technology oversight, and corporate functions.
The office is likely a modern workspace designed to foster collaboration, creativity, and efficiency, equipped with contemporary amenities to support a dynamic tech startup environment.
Smytten's HQ work culture is characterized by a fast-paced, innovative, and employee-centric environment. It encourages learning, ownership, and a passion for disrupting the D2C and e-commerce landscape. Team members often engage in cross-functional collaborations to drive growth and enhance user experience.
The Gurugram headquarters is significant as it anchors Smytten's operations in the National Capital Region (NCR), providing access to a rich talent pool, business networks, and a large consumer market. It's the nerve center for their strategic initiatives and expansion.
Smytten currently primarily focuses its operations within India, serving a vast network of pin codes across the country. While its platform features both domestic and international brands for trial and purchase, its direct operational presence and customer base are concentrated in the Indian market. Expansion into other global markets has not been publicly announced as a primary short-term focus.
Plot No 49, Udyog Vihar, Phase IV
Gurugram
Haryana
India
Address: GlobalLogic Campus, Outer Ring Rd, Deverabeesanahalli, Bellandur, Bengaluru, Karnataka 560103, India
To leverage Bengaluru's extensive tech talent pool for platform innovation and scaling, and to support Smytten's growing operations and user base in South India, a key market for e-commerce and D2C brands.
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As of April 2025, Smytten' leadership includes:
Smytten has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major C-suite executive hires or exits at Smytten prominently reported in the news over the last 12 months. The co-founding team continues to lead the company's strategic direction. Minor or non-C-suite leadership changes may have occurred internally but are not widely publicized.
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Smytten likely uses common corporate email formats. While specific internal structures can vary, patterns often include the first name or a combination of first name and last initial.
[first_name]@smytten.com or [first_initial][last_name]@smytten.com
Format
example: swagat@smytten.com or snangia@smytten.com
Example
75%
Success rate
Financial Express • October 26, 2023
Smytten, an online platform for product trials, aims to achieve a Gross Merchandise Value (GMV) of $500 million within the next five years and is focusing on achieving profitability. Co-founder Swagata Sarangi highlighted the company's growth trajectory and strategic plans for expansion and enhancing its market position....more
The Economic Times • May 18, 2023
Smytten collaborated with Swiggy Instamart to offer 1-hour delivery for its product trial packs in select cities. This partnership aims to enhance convenience for users looking to quickly try products from various brands available on the Smytten platform....more
TechCrunch • May 25, 2022
Smytten secured $12.6 million in its Series B funding round led by existing investors Roots Ventures and Fireside Ventures. The company planned to use the funds to enhance its technological infrastructure, expand its team, and grow its brand partnerships to further scale its product sampling and discovery services across India....more
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