What Does Smoke & Mirrors Do?

Total employees212
HeadquartersLondon
Founded1995

Smoke & Mirrors is an acclaimed global post-production company renowned for its creative visual effects (VFX), color grading, CGI, design, animation, and content creation services. Catering primarily to the advertising industry, they partner with leading brands and agencies worldwide to produce compelling visual content across all media channels. With a strong emphasis on innovation and quality, Smoke & Mirrors has established itself as a key player in the international post-production landscape, known for bringing ambitious creative visions to life.

Where Is Smoke & Mirrors's Headquarters?

Smoke & Mirrors officeSmoke & Mirrors officeSmoke & Mirrors officeSmoke & Mirrors office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative and creative hub, overseeing global operations, spearheading flagship projects, and fostering client relationships.

Notable Features:

State-of-the-art post-production suites, high-end color grading rooms, client viewing theaters, and collaborative workspaces designed to foster creativity and technical excellence.

Work Culture:

A dynamic, creative, and collaborative environment where artists, technicians, and producers work on cutting-edge projects. The culture emphasizes innovation, meticulous attention to detail, and a passion for visual storytelling.

HQ Significance:

Its Soho location places Smoke & Mirrors at the epicenter of London's advertising and film industries, facilitating close collaboration with major agencies and brands. It's a key center for their European and global operations.

Values Reflected in HQ: The headquarters reflects the company's commitment to creativity, technical prowess, innovation, and client-centric service.

Location:

Smoke & Mirrors operates a global network of studios strategically located in key advertising markets including London, New York, Shanghai, Amsterdam, and Bangkok. This international presence enables them to provide comprehensive post-production services—including Visual Effects (VFX), Colour Grading, CGI, Design, Animation, Editing, and Content Creation—to a diverse global clientele, supporting campaigns seamlessly across multiple regions.

Street Address:

57-59 Great Marlborough St

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Smoke & Mirrors Operate Around the World?

New York, NY/USA

Address: 401 Broadway, Suite 1708, New York, NY 10013, USA

To cater to the dynamic East Coast advertising market, offering localized expertise combined with global network capabilities for large-scale campaigns.

Shanghai, China

Address: Unit 305, Building B, No. 652, Changshou Road, Putuo District, Shanghai 200060, China

To support clients in China and the wider APAC region with world-class post-production, leveraging local talent and understanding of regional market nuances.

Amsterdam, Netherlands

Address: Weteringschans 165 C, 1017 XD Amsterdam, Netherlands

Serves the Benelux region and broader European markets, focusing on innovative visual solutions and creative partnerships.

Bangkok, Thailand

Address: 127 Gaysorn Tower, Unit D,E,F, 17th Floor, Ratchadamri Road, Lumphini, Pathum Wan, Bangkok 10330, Thailand

Acts as a key center for the ASEAN market, combining local creative talent with global standards in VFX and post-production.

Buying Intent Signals for Smoke & Mirrors

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smoke & Mirrors? Meet the Executive Team

As of April 2025, Smoke & Mirrors' leadership includes:

Gary Szabo - Global CEO
Mark Wildig - Founder

Who's Investing in Smoke & Mirrors?

Smoke & Mirrors has been backed by several prominent investors over the years, including:

The Mill (A Technicolor Creative Studios Company)

What Leadership Changes Has Smoke & Mirrors Seen Recently?

Hire0
Exits0

No specific high-profile executive hires or exits directly attributed to the Smoke & Mirrors brand have been publicly announced in the last 12 months. As a subsidiary of The Mill (Technicolor Creative Studios), leadership changes may occur within the broader group structure or may not be widely publicized for individual subsidiary brands like Smoke & Mirrors.

What Technology (Tech Stack) Is Used bySmoke & Mirrors?

Discover the tools Smoke & Mirrors uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smoke & Mirrors Email Formats and Examples

Smoke & Mirrors commonly utilizes the 'first.last' email format (e.g., jane.doe@smoke-mirrors.com) for its employees. While other formats might exist within the organization, this is the most prevalent pattern observed.

[first].[last]@smoke-mirrors.com

Format

jane.doe@smoke-mirrors.com

Example

90%

Success rate

What's the Latest News About Smoke & Mirrors?

LBBOnline (Little Black Book) • March 27, 2023

Smoke & Mirrors Collaborates on HSBC UK's 'Opening Up a World of Opportunity' Campaign

Smoke & Mirrors London contributed its expertise in colour grading to Wunderman Thompson's campaign for HSBC UK, titled 'Opening Up a World of Opportunity'. The post-production work helped enhance the film's visual storytelling and emotional resonance....more

Campaign Brief Asia • February 2, 2023

Smoke & Mirrors Bangkok Animates FWD Insurance 'Press Play' Campaign

The Bangkok office of Smoke & Mirrors played a key role in bringing the FWD Insurance 'Press Play' campaign to life. Their team provided VFX and post-production services, creating vibrant visuals to embody the campaign's message of embracing life's moments....more

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