Smith Optics
What Does Smith Optics Do?
Founded in Sun Valley, Idaho in 1965 by Dr. Bob Smith, an orthodontist and avid skier, Smith Optics has grown into a global leader in performance eyewear and helmets. Dr. Smith developed the first-ever sealed thermal lens and breathable vent foam goggles to combat fogging issues, revolutionizing the ski experience. Today, Smith Optics continues its legacy of innovation, producing a wide range of high-quality sunglasses, snow and moto goggles, helmets for snow sports and cycling, and ophthalmic eyewear. Known for advanced technologies like ChromaPop™ lens technology for enhanced color and clarity, and Aerocore™ construction in helmets, Smith Optics is dedicated to fueling thrilling experiences in snow, bike, fish, surf, and peak performance outdoor adventures. The brand is part of the Safilo Group portfolio.
Where Is Smith Optics's Headquarters?
HQ Function
Serves as the North American hub for design, development, marketing, sales, and operations for Smith Optics products.
Notable Features:
The Portland office is characterized by its modern, open-plan design, fostering collaboration. It includes showrooms for its latest products and reflects the brand's outdoor and action sports ethos.
Work Culture:
The work culture at Smith Optics in Portland is dynamic, passionate, and deeply connected to outdoor sports. Employees often share a love for activities like skiing, snowboarding, cycling, and fishing, aligning with the brand's core identity.
HQ Significance:
Portland's strong outdoor culture and proximity to mountains, coast, and trails make it an ideal location for a brand rooted in outdoor adventure. It also provides access to a talented pool of design and marketing professionals.
Values Reflected in HQ: The headquarters' location and design reflect Smith's values of innovation, performance, community, and a passion for the outdoors.
Location:
Smith Optics products are distributed in over 50 countries worldwide through a network of subsidiaries, distributors, and retail partners, managed under the umbrella of Safilo Group. Key regions include North America, Europe, and Asia-Pacific. This global network supports sales, marketing, distribution, and customer service, ensuring Smith's innovative eyewear and helmets reach outdoor enthusiasts and athletes across the globe.
Street Address:
220 SE Salmon St
City:
Portland
State/Province:
Oregon
Country:
USA
Where Else Does Smith Optics Operate Around the World?
Padua, Italy (Safilo Group Global HQ)
Address: Safilo Group S.p.A., Settima Strada, 15, 35129 Padua, Italy
Manages overall corporate strategy, finance, and global operations, including the Smith brand's growth and market penetration in Europe, Middle East, and Africa (EMEA).
Clearfield, Utah, USA
Address: Freeport Center, Clearfield, UT 84016, USA
Previously supported North American distribution, warehousing, and some assembly or customer service functions. May retain some logistical operations.
Ketchum, Idaho, USA
Address: 100 Lewis St, Ketchum, ID 83340, USA
Focuses on product innovation rooted in its ski and mountain heritage, maintaining strong connections with the local outdoor community and athletes.
Buying Intent Signals for Smith Optics
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Smith Optics? Meet the Executive Team
As of April 2025, Smith Optics' leadership includes:
Who's Investing in Smith Optics?
Smith Optics has been backed by several prominent investors over the years, including:
What Leadership Changes Has Smith Optics Seen Recently?
Specific executive movements directly within the Smith Optics brand leadership are not frequently publicized as distinct from its parent company, Safilo Group. Major leadership appointments or changes impacting the brand are typically announced at the Safilo Group level. No high-profile, Smith-specific brand executive hires or exits have been prominently announced in the last 12 months.
What Technology (Tech Stack) Is Used bySmith Optics?
Discover the tools Smith Optics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Smith Optics Email Formats and Examples
Smith Optics, as part of Safilo Group, primarily utilizes email addresses with its own domain (@smithoptics.com) for its employees. Common formats include a combination of first name, last name, or initials.
Common formats include: [first_initial][last]@smithoptics.com (e.g., jdoe@smithoptics.com) and [first].[last]@smithoptics.com (e.g., jane.doe@smithoptics.com).
Format
jdoe@smithoptics.com
Example
75%
Success rate
What's the Latest News About Smith Optics?
Endurance.biz • March 7, 2024
Smith Optics Unveils All-New Payroll Helmet Featuring Aleck Crash Sensor & Comms
Smith has launched its new Payroll helmet, a mountain bike helmet integrating Aleck crash sensor technology and communication systems. It features MIPS and Koroyd impact protection for enhanced safety....more
WMIDO • February 29, 2024
Smith Optics Drives Record Sales in Sports Channel for Safilo in FY23
Safilo Group reported its full-year 2023 financial results, highlighting the strong performance of its Smith and Carrera brands. Smith Optics, in particular, contributed to record sales in the sports and outdoor channels....more
Endurance Sportswire • October 10, 2023
Smith Optics Introduces Pursuit Sunglass for Spring 2024
Smith announced the launch of its new Pursuit sunglasses, designed for high-output activities like trail running and cycling. The sunglasses feature interchangeable ChromaPop™ lenses and a lightweight, bio-based frame material....more
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