Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
Smith & Cult
What Does Smith & Cult Do?
Smith & Cult is a luxury beauty brand celebrated for its edgy sophistication and high-performance products, particularly its 8-free, vegan, and cruelty-free nail lacquers. Founded in 2014 by Dineh Mohajer, the visionary behind Hard Candy, along with Jeanne Chavez, Smith & Cult offers a curated range of makeup and nail care items that embody a rebellious spirit combined with quality ingredients and consciousness. The brand champions self-expression and individual style, providing vibrant colors and innovative formulas. Acquired by Waldencast in 2021, Smith & Cult continues to thrive within its portfolio, appealing to consumers seeking distinctive, clean beauty options with a strong narrative and aesthetic.
Where Is Smith & Cult's Headquarters?
HQ Function
Corporate oversight, brand management, strategic direction, and global operations for Smith & Cult as part of the Waldencast portfolio.
Notable Features:
Modern office facilities situated in a prominent commercial district, equipped to support a dynamic and innovative global beauty and wellness company.
Work Culture:
The work culture aligns with Waldencast's entrepreneurial spirit: collaborative, results-driven, and focused on fostering innovation in the beauty and wellness sectors. It encourages a passion for brand building and deep consumer connection.
HQ Significance:
This location serves as the central hub for Waldencast's global operations, including the strategic development, marketing, and growth initiatives for its portfolio brands like Smith & Cult.
Values Reflected in HQ: The headquarters reflects values of professionalism, global ambition, strategic growth, and a commitment to innovation within the competitive beauty industry.
Location:
Smith & Cult products are distributed internationally, available through a network of high-end retailers, select department stores, specialized beauty boutiques, and prominent e-commerce platforms. Global functions, supported via its parent company Waldencast, include international marketing and branding, supply chain management, product distribution logistics, and sales operations. This framework ensures brand availability and strategic growth in key markets across North America, Europe, and other regions, catering to a global audience seeking luxury clean beauty.
Street Address:
10 Bank Street, Suite 560
City:
White Plains
State/Province:
NY
Country:
USA
Where Else Does Smith & Cult Operate Around the World?
London, UK (Waldencast European Office)
Address: 21 Grosvenor Pl, London SW1X 7HN, UK
To manage and expand the presence and business operations of Waldencast brands within the European, Middle Eastern, and African (EMEA) markets, tailoring strategies to regional consumer preferences.
Buying Intent Signals for Smith & Cult
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Smith & Cult? Meet the Executive Team
As of April 2025, Smith & Cult' leadership includes:
Who's Investing in Smith & Cult?
Smith & Cult has been backed by several prominent investors over the years, including:
What Leadership Changes Has Smith & Cult Seen Recently?
In the past 12 months, Waldencast, the parent company of Smith & Cult, has seen strategic leadership adjustments. Notably, Manuel E. Fernandez was appointed as the new Chief Financial Officer, and Tassilo Festetics transitioned from CFO to the role of Chief Investment Officer. These changes reflect Waldencast's focus on financial stewardship and strategic investments impacting its entire brand portfolio.
Departures
New Appointments:
What Technology (Tech Stack) Is Used bySmith & Cult?
Discover the tools Smith & Cult uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Smith & Cult Email Formats and Examples
While specific internal email structures can vary, companies like Smith & Cult or their parent Waldencast often utilize common professional email patterns. For direct brand communication, emails typically use the smithandcult.com domain. Customer service inquiries are usually directed to a dedicated address.
[firstinitial][last]@smithandcult.com (e.g., jdoe@smithandcult.com)
Format
customerlove@smithandcult.com
Example
70%
Success rate
What's the Latest News About Smith & Cult?
GlobeNewswire (via Yahoo Finance) • May 10, 2024
Waldencast PLC Reports First Quarter 2024 Results, Discusses Smith & Cult Brand Performance
Waldencast PLC announced its financial results for the first quarter ended March 31, 2024. The report and subsequent investor communications provided updates on the performance of its brand portfolio, including Smith & Cult, highlighting net revenue contributions, ongoing brand initiatives, and strategic outlook within the competitive beauty market....more
Business Wire • November 14, 2023
Smith & Cult Parent Waldencast Reports Q3 2023 Financials
Waldencast, the parent company of Smith & Cult, released its third-quarter 2023 financial results. The company detailed performance across its Obagi Skincare and Milk Makeup brands, and the 'Other' segment which includes Smith & Cult, noting trends and strategic focuses for its beauty and wellness portfolio....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Smith & Cult, are just a search away.