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Smiling Mind is a leading Australian non-profit organization dedicated to improving mental well-being through accessible, evidence-based mindfulness meditation programs. They offer a widely-used free app with guided meditations and activities designed for various age groups, from young children (3+) to adults, and tailored for use in schools, homes, and workplaces. Their core mission is to equip individuals with practical psychological skills to build mental fitness, resilience, and prevent mental illness by making mindfulness a part of everyday life for everyone. They collaborate with educators, psychologists, and researchers to develop and deliver their programs, reaching millions of users.
The headquarters serves as the central hub for program development, research, operations, partnerships, digital platform management, and community engagement initiatives.
Likely a collaborative and modern office space designed to foster creativity, well-being, and reflect the organization's mindful values. Specific architectural details are not widely publicized.
The work culture is mission-driven, emphasizing collaboration, innovation, compassion, and a supportive environment. Employees are typically passionate about mental health and making a positive societal impact.
As the primary operational base, the headquarters is crucial for developing and disseminating mindfulness resources that impact millions of users across Australia and internationally. It's where strategy is set and partnerships are managed.
While Smiling Mind is an Australian-based organization with its primary operations and physical presence in Australia, its digital mindfulness programs and app are accessible globally. Users from around the world can download and utilize the Smiling Mind app, giving it a significant international reach. They also engage in global discussions and research collaborations related to mental well-being and mindfulness.
Level 1, 24-28 Johnston Street
Collingwood
VIC (Victoria)
Australia
No additional office locations available.
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As of April 2025, Smiling Mind' leadership includes:
Smiling Mind has been backed by several prominent investors over the years, including:
Smiling Mind maintains a relatively stable executive team. No major high-profile executive hires or exits have been widely publicized in the last 12 months. Minor changes or internal promotions may occur but are not always announced publicly for non-profit organizations of this scale.
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Smiling Mind likely uses standard professional email formats for their staff. Common formats include [first_name].[last_name]@[domain] or [first_initial][last_name]@[domain]. For general inquiries, they typically provide contact forms or generic email addresses on their website.
firstname.lastname@smilingmind.com.au or finitiallastname@smilingmind.com.au
Format
addie.wootten@smilingmind.com.au
Example
80%
Success rate
Health Dispatch • February 21, 2024
Smiling Mind and Medibank have launched a new initiative to support the mental health of new and expecting parents. The partnership will deliver free, accessible pre and postnatal mindfulness content through the Smiling Mind app, developed by experts to help parents navigate the challenges of early parenthood....more
Mumbrella • November 16, 2023
Smiling Mind has partnered with The Walt Disney Company Australia & New Zealand to create new mindfulness content featuring beloved Disney characters. The collaboration aims to make mindfulness engaging and accessible for children, leveraging characters from 'Frozen' and 'Toy Story' in guided meditations available on the Smiling Mind app....more
Smiling Mind Blog • August 1, 2023
Smiling Mind announced the launch of new evidence-based workplace mental health programs. These programs are designed to help organizations foster mentally healthy environments, improve employee well-being, and build resilient teams through tailored mindfulness training and resources....more
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