What Does Smiling Mind Do?

Total employees75
HeadquartersCollingwood
Founded2012

Smiling Mind is a leading Australian non-profit organization dedicated to improving mental well-being through accessible, evidence-based mindfulness meditation programs. They offer a widely-used free app with guided meditations and activities designed for various age groups, from young children (3+) to adults, and tailored for use in schools, homes, and workplaces. Their core mission is to equip individuals with practical psychological skills to build mental fitness, resilience, and prevent mental illness by making mindfulness a part of everyday life for everyone. They collaborate with educators, psychologists, and researchers to develop and deliver their programs, reaching millions of users.

Where Is Smiling Mind's Headquarters?

Smiling Mind officeSmiling Mind officeSmiling Mind officeSmiling Mind office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for program development, research, operations, partnerships, digital platform management, and community engagement initiatives.

Notable Features:

Likely a collaborative and modern office space designed to foster creativity, well-being, and reflect the organization's mindful values. Specific architectural details are not widely publicized.

Work Culture:

The work culture is mission-driven, emphasizing collaboration, innovation, compassion, and a supportive environment. Employees are typically passionate about mental health and making a positive societal impact.

HQ Significance:

As the primary operational base, the headquarters is crucial for developing and disseminating mindfulness resources that impact millions of users across Australia and internationally. It's where strategy is set and partnerships are managed.

Values Reflected in HQ: The headquarters likely aims to reflect values of accessibility, well-being, collaboration, and innovation through its design and operational practices.

Location:

While Smiling Mind is an Australian-based organization with its primary operations and physical presence in Australia, its digital mindfulness programs and app are accessible globally. Users from around the world can download and utilize the Smiling Mind app, giving it a significant international reach. They also engage in global discussions and research collaborations related to mental well-being and mindfulness.

Street Address:

Level 1, 24-28 Johnston Street

City:

Collingwood

State/Province:

VIC (Victoria)

Country:

Australia

Where Else Does Smiling Mind Operate Around the World?

No additional office locations available.

Buying Intent Signals for Smiling Mind

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smiling Mind? Meet the Executive Team

As of April 2025, Smiling Mind' leadership includes:

Dr. Addie Wootten - Chief Executive Officer
Davina Sharry - Chief Operating Officer
Dr. Tim Cavagnino - Director of Research and Content
Megan O'Connell - Director of Marketing and Communications

Who's Investing in Smiling Mind?

Smiling Mind has been backed by several prominent investors over the years, including:

Gandel Foundation
Medibank
VicHealth
nib foundation
The Ian Potter Foundation
Creative Victoria
Google.org
Department of Education, Victoria
Department of Education, NSW
Beyond Blue

What Leadership Changes Has Smiling Mind Seen Recently?

Hire0
Exits0

Smiling Mind maintains a relatively stable executive team. No major high-profile executive hires or exits have been widely publicized in the last 12 months. Minor changes or internal promotions may occur but are not always announced publicly for non-profit organizations of this scale.

What Technology (Tech Stack) Is Used bySmiling Mind?

Discover the tools Smiling Mind uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smiling Mind Email Formats and Examples

Smiling Mind likely uses standard professional email formats for their staff. Common formats include [first_name].[last_name]@[domain] or [first_initial][last_name]@[domain]. For general inquiries, they typically provide contact forms or generic email addresses on their website.

firstname.lastname@smilingmind.com.au or finitiallastname@smilingmind.com.au

Format

addie.wootten@smilingmind.com.au

Example

80%

Success rate

What's the Latest News About Smiling Mind?

Health DispatchFebruary 21, 2024

Smiling Mind news title: Parents' mental health prioritised in new Smiling Mind, Medibank partnership

Smiling Mind and Medibank have launched a new initiative to support the mental health of new and expecting parents. The partnership will deliver free, accessible pre and postnatal mindfulness content through the Smiling Mind app, developed by experts to help parents navigate the challenges of early parenthood....more

MumbrellaNovember 16, 2023

Smiling Mind news title: Smiling Mind and Disney Australia & New Zealand create new mindfulness content for kids

Smiling Mind has partnered with The Walt Disney Company Australia & New Zealand to create new mindfulness content featuring beloved Disney characters. The collaboration aims to make mindfulness engaging and accessible for children, leveraging characters from 'Frozen' and 'Toy Story' in guided meditations available on the Smiling Mind app....more

Smiling Mind BlogAugust 1, 2023

Smiling Mind news title: Smiling Mind Launches New Workplace Mental Health Programs to Support Thriving Teams

Smiling Mind announced the launch of new evidence-based workplace mental health programs. These programs are designed to help organizations foster mentally healthy environments, improve employee well-being, and build resilient teams through tailored mindfulness training and resources....more

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