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Smilegate is a South Korean video game developer and publisher, globally recognized for creating and servicing massively popular online and mobile games. Founded in 2002 by Kwon Hyuk-bin, the company has grown into a major player in the entertainment industry, best known for its flagship first-person shooter, CrossFire, one of the most played video games of all time with over 1 billion registered users. Smilegate also developed the critically acclaimed MMORPG Lost Ark and the popular mobile RPG Epic Seven. With a commitment to creating 'fun' and 'touching hearts' through its diverse portfolio, Smilegate continues to expand its global reach through Smilegate Entertainment (game development), Smilegate Megaport (publishing), Smilegate Investment, and the Smilegate Foundation, aiming to become a comprehensive global entertainment company.
Serves as the central command for Smilegate's worldwide operations, encompassing game development, publishing strategy, research and development, corporate planning, and global business management.
A modern, multi-building campus designed to foster creativity and collaboration. Features include open workspaces, employee wellness facilities (cafes, fitness center, library, childcare), an auditorium, 'Future Lab' for innovation, and various themed rest areas.
Promotes a culture of innovation, passion for games, and collaboration. Known for its 'playground for creators' philosophy, encouraging employee growth, well-being, and a balance between intensive work and creative exploration. Flat organizational structure is encouraged in development teams.
The Pangyo HQ strategically positions Smilegate within South Korea's primary tech and gaming ecosystem, facilitating talent acquisition, industry partnerships, and access to cutting-edge technology.
Smilegate maintains a robust global presence through its headquarters in South Korea and various international offices and partnerships across Asia, North America, and Europe. Key functions supported globally include game development (Smilegate Entertainment, Smilegate RPG, Smilegate Barcelona), publishing (Smilegate Megaport), localization, marketing, customer support, R&D, and regional business development. This network allows Smilegate to develop, publish, and service games like CrossFire, Lost Ark, and Epic Seven for a worldwide audience, tailoring strategies to diverse regional markets.
344 Pangyo-ro, Bundang-gu
Seongnam-si
Gyeonggi-do
South Korea
Address: Avenida Diagonal, 177, planta 10, 08018, Barcelona
To establish a strong game development foothold in Europe, tap into the diverse talent pool, and create high-quality games with global appeal, particularly for Western audiences.
Address: 10900 NE 4th St, Bellevue, WA 98004, USA (Example Address for Smilegate Entertainment America)
To expand Smilegate's presence and manage its game services in North America, one of the largest gaming markets, ensuring tailored experiences for local players.
Address: [Specific address not publicly listed, operates through local entities/partnerships]
To cater to the massive Chinese gaming community, navigate local regulations, and maximize the success of Smilegate's IPs in China through localized content and services.
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As of April 2025, Smilegate' leadership includes:
Smilegate has been backed by several prominent investors over the years, including:
Smilegate strategically appoints leaders to drive its global entertainment vision. In late 2023/early 2024, a key leadership change occurred at Smilegate Holdings to strengthen professional management and accelerate global growth.
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Smilegate likely uses standardized corporate email formats for its employees. While specific internal patterns are not publicly detailed, common structures in the tech and gaming industry involve combinations of employee names and the company domain. For official communication, always verify email addresses through trusted channels.
Common formats could be [first].[last]@smilegate.com or [first_initial][last_name]@smilegate.com or [username]@smilegate.com for certain departments.
Format
jane.doe@smilegate.com or jdoe@smilegate.com
Example
70%
Success rate
thisisgame.com • May 16, 2024
Smilegate's Hope Studio has globally launched 'Puffy Story,' a new mobile puzzle game. This release expands Smilegate's diverse portfolio into the casual gaming sector, aiming to offer a lighthearted and engaging experience for a wide audience worldwide....more
News1 Korea • January 2, 2024
Smilegate Holdings announced the appointment of Sung Joon-ho as its new CEO. Founder Kwon Hyuk-bin transitioned from the CEO role to Chairman. This leadership change is intended to strengthen professional management and accelerate the company's global expansion and new business initiatives....more
crossfirestars.com • December 10, 2023
Smilegate successfully hosted the CrossFire Stars (CFS) 2023 Grand Finals in Chengdu, China, where Chinese team AG.N CELECA clinched the championship title. The event highlighted intense international competition and robust viewership, reaffirming CrossFire's significant global esports presence....more
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