HQ Function

Serves as the primary hub for strategic operations, product innovation, engineering, and core administrative functions, supporting a globally distributed team.

Notable Features:

Modern office space located in the innovation district of Kitchener-Waterloo, designed to foster collaboration and creativity. The company also heavily relies on digital infrastructure to support its remote workforce.

Work Culture:

Smile.io promotes a collaborative, innovative, and customer-centric work culture. It values transparency, continuous learning, and supports a flexible work environment with a significant portion of its team working remotely.

HQ Significance:

The Kitchener headquarters is significant as the birthplace of the company (originally Sweet Tooth Rewards) and remains central to its strategic direction and technological development in the competitive loyalty program market.

Values Reflected in HQ: The headquarters and distributed work model reflect values of innovation, community building, adaptability, and a focus on global reach and customer success.

Location:

While headquartered in Canada, Smile.io has a significant global presence, serving tens of thousands of merchants in over 100 countries. Its platform supports multiple languages and currencies. The company operates with a globally distributed team, ensuring sales, customer support, and success services are available to its diverse international client base across different time zones.

Street Address:

55 King St W, Suite 700

City:

Kitchener

State/Province:

Ontario

Country:

Canada