What Does SMI Direct Marketing Do?

Total employees68
HeadquartersMississauga
Founded1992

SMI Direct Marketing Inc. is a full-service direct marketing company specializing in leveraging data and technology to create impactful direct mail campaigns and integrated marketing solutions. They offer a comprehensive suite of services including data management, list acquisition, variable data printing, lettershop services, fulfillment, and digital integration to help clients achieve their marketing objectives. With a focus on quality, innovation, and customer service, SMI Direct aims to maximize ROI for businesses across various industries by delivering targeted and personalized communications.

Where Is SMI Direct Marketing's Headquarters?

HQ Function

The Mississauga headquarters serves as the central hub for SMI Direct Marketing's operations, including client services, data processing, print production management, campaign strategy, and administrative functions.

Notable Features:

The facility is equipped with modern office spaces and secure areas for data handling and print job coordination, reflecting their focus on data-driven marketing and print services. Specific architectural highlights are not publicly emphasized, suggesting a functional, business-oriented facility.

Work Culture:

The work culture at SMI Direct Marketing's headquarters likely emphasizes collaboration, precision, and a client-focused approach, given the nature of direct marketing which requires attention to detail and timely execution. Employees probably experience a dynamic environment focused on meeting deadlines and delivering high-quality marketing campaigns.

HQ Significance:

The Mississauga headquarters is significant as it centralizes their core operational capabilities, allowing for efficient management of complex direct mail and marketing projects. Its location in a major Canadian business corridor provides good access to talent, clients, and logistics networks.

Values Reflected in HQ: The headquarters likely reflects values such as efficiency, reliability, and technological integration, necessary for managing complex data and print operations. A strong focus on security for client data would also be paramount in its design and operation.

Location:

While SMI Direct Marketing is headquartered in Canada and primarily serves the North American market, they can support direct mail campaigns that reach international audiences through partnerships and established postal networks. Their core operations and direct global office footprint are centered in Canada.

Street Address:

6975 Creditview Road, Unit #4

City:

Mississauga

State/Province:

Ontario

Country:

Canada

Where Else Does SMI Direct Marketing Operate Around the World?

No additional office locations available.

Buying Intent Signals for SMI Direct Marketing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SMI Direct Marketing? Meet the Executive Team

As of April 2025, SMI Direct Marketing' leadership includes:

Wayne Vaughan - President
Domenic Rubino - Vice President

Who's Investing in SMI Direct Marketing?

SMI Direct Marketing has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has SMI Direct Marketing Seen Recently?

Hire0
Exits0

No publicly announced major executive hires or exits have been identified for SMI Direct Marketing in the last 12 months. The leadership team appears stable based on available public information.

What Technology (Tech Stack) Is Used bySMI Direct Marketing?

Discover the tools SMI Direct Marketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SMI Direct Marketing Email Formats and Examples

SMI Direct Marketing likely utilizes standard professional email formats for its employees. Based on industry patterns and analysis of similar companies, a common structure involves a combination of the employee's first and last name.

The most probable email format is [first_initial][last]@smidirect.com. For example, 'jdoe@smidirect.com' for John Doe.

Format

wvaughan@smidirect.com

Example

75%

Success rate

What's the Latest News About SMI Direct Marketing?

SMI Direct Marketing Blog • January 8, 2024

SMI Direct Marketing Highlights Canada Post 2024 Postage Rates Increase

SMI Direct Marketing informs clients and partners about the 2024 postage rate increases announced by Canada Post, outlining the changes for various mail services effective January 8, 2024. This update is crucial for businesses planning their direct mail budgets....more

SMI Direct Marketing Blog • December 14, 2023

SMI Direct Marketing Compares Unaddressed Admail and Personalized Mail

SMI Direct Marketing published a comparative analysis of Unaddressed Admail and Personalized Mail, discussing the pros, cons, and strategic use cases for each to help businesses optimize their direct mail efforts....more

SMI Direct Marketing Blog • September 20, 2023

SMI Direct Marketing Emphasizes The Power of Personalization in Direct Mail Marketing

SMI Direct Marketing published insights on how personalization in direct mail campaigns can significantly boost engagement and ROI, detailing strategies for effective personalization to create more impactful customer connections....more

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