SMG Europe was a leader in venue management, providing services to arenas, stadiums, theatres, and convention centres across the UK and Europe. In 2019, SMG merged with AEG Facilities to form ASM Global, creating the world's largest venue management and services company. ASM Global Europe continues this legacy, operating and investing in a diverse portfolio of iconic venues, delivering world-class live experiences, event programming, food and beverage services, and innovative solutions for venue owners and partners. They are dedicated to creating memorable moments for millions of guests annually.
Serves as the central command for ASM Global's European operations, overseeing venue management, strategic partnerships, business development, and operational excellence across its European portfolio.
The headquarters is strategically co-located or closely associated with the AO Arena in Manchester (formerly Manchester Arena), one of the UK's largest and busiest indoor entertainment venues, which ASM Global operates. This provides a real-world showcase of their capabilities.
A dynamic, fast-paced environment focused on innovation in live entertainment and venue operations. The culture emphasizes collaboration, client service, and a passion for creating exceptional event experiences.
The Manchester headquarters is pivotal for managing a significant and growing portfolio of European venues, driving growth in the region, and implementing global best practices tailored to local markets.
ASM Global (Europe) is the European division of ASM Global, the world's leading producer of entertainment experiences. While its primary focus is on managing and developing venues across the United Kingdom and continental Europe, it benefits from the global network, resources, and expertise of its parent company, which operates a portfolio of over 350 arenas, stadiums, convention and exhibition centers, and performing arts venues across five continents. Functions supported include venue management, event strategy, programming, food and beverage, sponsorship, and marketing on a pan-European scale, integrated with global best practices.
Manchester Arena, Victoria Station, Hunts Bank
Manchester
Greater Manchester
United Kingdom
Address: OVO Arena Wembley, Arena Square, Engineers Way, London, HA9 0AA, UK
Manages and supports premier venues in the UK's capital, catering to international tours, major sporting events, exhibitions, and corporate functions.
Address: Friends Arena, Råsta Strandväg 1, 169 79 Solna, Sweden (Represents operations in Nordics)
Strategic presence to oversee operations and development in Northern Europe, adapting global strategies to local Nordic preferences and market dynamics.
Address: Rudolf Weber-ARENA, Arenastraße 1, 46047 Oberhausen, Germany
Key operational base for Central European activities, particularly in Germany, ensuring high standards of venue management and event delivery.
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As of April 2025, SMG Europe (now ASM Global Europe)' leadership includes:
SMG Europe (now ASM Global Europe) has been backed by several prominent investors over the years, including:
ASM Global Europe has made several strategic appointments in the last year to strengthen its venue leadership and commercial capabilities across the UK and European market.
Discover the tools SMG Europe (now ASM Global Europe) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ASM Global, the parent company of ASM Global Europe, likely uses standardized corporate email formats. Common formats include [first_initial][last]@[domain] or [first].[last]@[domain]. The domain is asmglobal.com.
f[last]@asmglobal.com or [first].[last]@asmglobal.com
Format
jdoe@asmglobal.com or jane.doe@asmglobal.com
Example
80%
Success rate
Exhibition News • May 1, 2024
Olympia London, managed by ASM Global, has opened its first new event space, 'The Apex,' as part of its ongoing £1.3bn redevelopment. This marks a significant milestone in the transformation of the historic venue into a world-leading cultural and entertainment destination....more
TheTicketingBusiness • December 13, 2023
ASM Global and Ticketmaster announced a multi-year extension of their global strategic partnership. The collaboration covers over 200 ASM Global venues worldwide, including many in Europe, aiming to enhance ticketing technologies and fan experiences....more
ASM Global News • October 26, 2023
ASM Global Europe appointed Rachel Satchell to the new role of Head of Marketing and Commercial for UK Venues. Satchell will be responsible for driving marketing and commercial performance across ASM Global’s UK portfolio....more
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