HQ Function

The headquarters serves as the central command for all of SM Entertainment's global operations, including artist training and development (A&R), music production, marketing and public relations, global business strategy, corporate administration, and management of its multi-production center system.

Notable Features:

The state-of-the-art facility in Acro Seoul Forest D Tower is designed to foster creativity and efficiency. It includes advanced recording studios, spacious dance practice rooms, modern office spaces, artist lounges, and areas dedicated to content creation. Its location within a new, upscale complex underscores its status.

Work Culture:

The work culture at SM Entertainment is dynamic, fast-paced, and highly creative, typical of the global entertainment industry. There is a strong emphasis on innovation, trendsetting, and maintaining a leading position in the K-pop world, requiring dedication and a passion for music and entertainment from its employees.

HQ Significance:

The headquarters is the nerve center of one of K-pop's most influential agencies, responsible for launching and managing globally recognized artists. The move to Seongsu-dong signifies a new era ('SM 3.0'), reflecting growth, modernization, and strategic alignment with partner Kakao.

Values Reflected in HQ: The modern, technologically advanced headquarters reflects SM Entertainment's commitment to innovation, quality, global leadership, and providing a premier environment for its artists, producers, and staff to create world-class entertainment content.

Location:

SM Entertainment maintains a robust global presence by supporting a wide array of functions internationally. These include artist management and A&R, global music production and distribution, large-scale international concert tours and event production, worldwide merchandising, and coordinated global marketing and public relations campaigns. The company actively establishes international offices and partnerships (e.g., in Japan, USA, China, Southeast Asia) to manage artist activities, engage with local fanbases, and explore collaborations across Asia, North America, Europe, and other key markets, adapting its strategies to resonate with diverse cultural contexts.

Street Address:

83-21 Wangsimni-ro, Seongdong-gu (Acro Seoul Forest D Tower)

City:

Seoul

State/Province:

N/A (Seoul is a Special City)

Country:

South Korea