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SME Branding
What Does SME Branding Do?
SME Branding is a full-service creative agency with over 30 years of experience, dedicated to building and activating impactful brands. They partner with iconic and aspiring names in sports, higher education, and entertainment, offering expertise in brand strategy, identity development, brand activation, and content creation. Acquired by Learfield in February 2023, SME continues to operate with its established leadership, leveraging deep industry knowledge to deliver compelling brand experiences.
Where Is SME Branding's Headquarters?
HQ Function
Serves as the central hub for brand strategy development, creative design, client services, and corporate operations for SME Branding.
Notable Features:
Located in the historic Knox Hat Building, offering a modern workspace within a landmarked Fifth Avenue property. Proximity to major clients and industry events in New York City.
Work Culture:
A dynamic, collaborative, and creative environment fostering innovation in brand development. Emphasis on teamwork and delivering high-impact solutions for clients in sports, entertainment, and higher education.
HQ Significance:
Strategic New York City location provides access to a rich talent pool, key clients, and positions SME Branding at the forefront of the branding and creative industries.
Values Reflected in HQ: The choice of a prominent, accessible, and inspiring workspace reflects SME's commitment to creativity, excellence, and strong client relationships.
Location:
SME Branding supports its clients, many of whom have global audiences and operations, by developing brand strategies and identities that resonate across diverse markets. While their physical offices are in the US, their creative output and strategic guidance cater to a global scale in sports, entertainment, and higher education.
Street Address:
437 Fifth Avenue, 7th Floor
City:
New York
State/Province:
NY
Country:
USA
Where Else Does SME Branding Operate Around the World?
Miami, FL/USA
Address: 2980 McFarlane Rd, Miami, FL 33133, USA
To expand SME Branding's footprint in the dynamic Southeast market, providing localized expertise and service to regional clients.
Boulder, CO/USA
Address: 1035 Pearl St, Suite 400, Boulder, CO 80302, USA
To tap into the innovative Boulder/Denver ecosystem and provide dedicated brand services to clients in the Western United States.
Buying Intent Signals for SME Branding
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading SME Branding? Meet the Executive Team
As of April 2025, SME Branding' leadership includes:
Who's Investing in SME Branding?
SME Branding has been backed by several prominent investors over the years, including:
What Leadership Changes Has SME Branding Seen Recently?
The most significant recent event was Learfield's acquisition of SME Branding in February 2023. Key SME executives, Ed O'Hara and Conor O'Flaherty, continued in their leadership roles, reporting to Learfield. No other major public announcements of new executive hires or departures specifically within the SME Branding team have been identified in the past 12 months (May 2023 - May 2024).
What Technology (Tech Stack) Is Used bySME Branding?
Discover the tools SME Branding uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SME Branding Email Formats and Examples
SME Branding primarily uses the [first_initial][last]@smebranding.com email format. Other formats may exist but this is the most common.
[first_initial][last]@smebranding.com
Format
jdoe@smebranding.com
Example
70%
Success rate
What's the Latest News About SME Branding?
Big Ten Conference Official Website • October 4, 2023
SME Branding Contributes to New Big Ten Conference Brand Identity
SME Branding played a key role in developing the new brand identity for the Big Ten Conference, unveiled in October 2023. This rebrand, including new logos, reflects the conference's expansion and future vision. SME's expertise helped shape a modern visual system for one of collegiate athletics' premier conferences....more
Sports Business Journal • February 1, 2023
Learfield Acquires SME Branding to Bolster Creative Offerings
Learfield announced its acquisition of SME Branding, a prominent New York-based creative agency specializing in sports, entertainment, and higher education. The acquisition aims to enhance Learfield's comprehensive suite of services for its partners. SME Branding's leadership, including founder Ed O'Hara, continues to lead the agency under Learfield....more
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