What Does Smashing Magazine Do?

Total employees45
HeadquartersFreiburg im Breisgau
Founded2006

Smashing Magazine, founded in September 2006, is a highly respected online publication for professional web designers and developers worldwide. It provides practical, reliable, and high-quality articles, e-books, job listings, and resources focusing on front-end development, UX design, UI design, accessibility, and other web technologies. Known for its in-depth content from industry experts, Smashing Magazine aims to help web professionals improve their skills, stay updated with best practices, and build better digital products. They also organize renowned international Smashing Conferences and workshops, fostering a strong global community.

Where Is Smashing Magazine's Headquarters?

Smashing Magazine officeSmashing Magazine officeSmashing Magazine officeSmashing Magazine office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the administrative, financial, and legal hub for Smashing Media AG, supporting the global operations of Smashing Magazine, including editorial coordination, publishing, event management, and business development.

Notable Features:

As Smashing Magazine operates with a primarily remote and distributed team, the physical headquarters in Freiburg is focused on core administrative functions rather than being a large, centralized office space. Its significance lies in its role as the company's official registered base.

Work Culture:

Smashing Magazine fosters a remote-first work culture characterized by autonomy, trust, continuous learning, and a deep passion for quality web content. Collaboration is primarily digital, spanning multiple time zones, which allows for a diverse and global team perspective. The Freiburg office supports this distributed model.

HQ Significance:

The Freiburg headquarters is significant as the legal entity (Smashing Media AG) home, anchoring the company's operations in Europe and providing a stable base for its international publishing and event activities. It represents the origin and administrative core of a globally recognized brand in the web industry.

Values Reflected in HQ: The lean administrative headquarters, coupled with a strong emphasis on a global distributed team, reflects Smashing Magazine's values of practicality, efficiency, global community focus, and prioritizing high-quality content and knowledge sharing over physical infrastructure.

Location:

Smashing Magazine maintains a significant global presence, primarily through its widely read online publication, international conferences (SmashingConfs) held in key cities worldwide, and a diverse, distributed team working from numerous countries. Their content, books, and workshops reach millions of web professionals globally, supporting functions like cutting-edge web development and design education, community building, and fostering industry best practices across different continents and cultures.

Street Address:

Ludwig-Erhard-Str. 2

City:

Freiburg im Breisgau

State/Province:

Baden-Württemberg

Country:

Germany

Where Else Does Smashing Magazine Operate Around the World?

Global (Distributed Team)

Address: Not Applicable (Remote Operations)

To ensure diverse global perspectives in its content, cater to a worldwide readership and event attendees, and organize Smashing Conferences and workshops in various international cities across North America, Europe, and Asia.

Buying Intent Signals for Smashing Magazine

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smashing Magazine? Meet the Executive Team

As of April 2025, Smashing Magazine' leadership includes:

Vitaly Friedman - Co-Founder and Creative Lead
Rachel Andrew - Editor-in-Chief
Markus Seyfferth - CEO (Smashing Media AG)

Who's Investing in Smashing Magazine?

Smashing Magazine has been backed by several prominent investors over the years, including:

Privately Held / Bootstrapped

What Leadership Changes Has Smashing Magazine Seen Recently?

Hire0
Exits0

Smashing Magazine is known for a stable core leadership team. No major high-profile executive hires or departures within the top leadership (CEO, Co-founders, Editor-in-Chief) have been publicly announced in the last 12 months. Team growth typically involves editorial staff, developers, or event organizers.

What Technology (Tech Stack) Is Used bySmashing Magazine?

Discover the tools Smashing Magazine uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smashing Magazine Email Formats and Examples

Smashing Magazine uses specific email addresses for departments like editorial submissions, advertising, and support, often accessible via their website. For direct contact with core team members, a common professional email format is likely used. General inquiries are encouraged through their 'hello@smashingmagazine.com' address or contact forms.

[firstname]@smashingmagazine.com

Format

vitaly@smashingmagazine.com

Example

70%

Success rate

What's the Latest News About Smashing Magazine?

Smashing Magazine • April 16, 2024

Smashing Magazine Releases New Book 'Ethics & Privacy For The Confused'

Smashing Magazine announced the publication of a new book, 'Ethics & Privacy For The Confused,' authored by Trine Falbe and Martin Harrer. The book aims to provide practical guidance for web designers and developers on navigating ethical considerations and privacy regulations in their projects....more

Smashing Magazine • April 9, 2024

Smashing Magazine Unveils Full Line-Up for SmashingConf Freiburg 2024

The complete speaker lineup and detailed schedule for SmashingConf Freiburg 2024 were announced by Smashing Magazine. The conference, set to take place in their headquarter city, will feature a range of international experts discussing the latest trends and techniques in web design, front-end development, and user experience....more

Smashing Magazine • February 20, 2024

Smashing Magazine Launches Website Redesign Focusing on Readability and Performance

Smashing Magazine unveiled a significant redesign of its website. The new design emphasizes improved readability, faster performance, and enhanced navigation, aiming to provide a better user experience for its global audience of web professionals....more

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