Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
Smashburger
What Does Smashburger Do?
Smashburger is a fast-casual better burger restaurant chain renowned for its signature smashing technique – smashing a 100% Certified Angus Beef ball on a hot, seasoned grill to create a juicy, caramelized burger. Founded in 2007 in Denver, Colorado, the company has rapidly grown, offering a diverse menu that includes fresh salads, premium chicken sandwiches, hand-spun milkshakes, and a variety of sides. Smashburger focuses on high-quality ingredients and a made-to-order experience, catering to customers seeking a modern and flavorful take on classic American fare. They operate and franchise restaurants across the United States and internationally, and are a subsidiary of Jollibee Foods Corporation.
Where Is Smashburger's Headquarters?
HQ Function
Serves as the central hub for corporate operations, including brand management, marketing strategy, menu innovation and culinary development, franchise support, supply chain management, finance, and strategic planning.
Notable Features:
Modern office facilities designed to support a collaborative work environment, likely including state-of-the-art test kitchens for ongoing culinary innovation and development of new menu items.
Work Culture:
A dynamic, innovative, and fast-paced environment, driven by a passion for food quality, customer satisfaction, and brand growth. The culture encourages collaboration, creativity, and a results-oriented approach within the competitive fast-casual dining sector.
HQ Significance:
The Denver headquarters is pivotal for maintaining brand consistency across all locations, driving growth initiatives, innovating the menu, and providing comprehensive support to the extensive network of franchise and company-owned restaurants worldwide.
Values Reflected in HQ: The headquarters' operations and environment reflect Smashburger's core values of culinary innovation, commitment to high-quality ingredients, exceptional customer experience, and strong support for its franchise partners and restaurant teams.
Location:
Smashburger operates primarily in the United States, with a significant number of restaurants across various states. The company has also expanded internationally, with locations in countries including Canada, the United Kingdom, Saudi Arabia, and others in Latin America and the Middle East. Its global presence is largely facilitated through franchise agreements. Key functions supported globally include international market development, adaptation of marketing and menu items for local preferences while maintaining core brand identity, international supply chain coordination, and comprehensive training and operational support for international franchise partners.
Street Address:
3900 E Mexico Ave, Suite 1200
City:
Denver
State/Province:
Colorado
Country:
USA
Where Else Does Smashburger Operate Around the World?
Various, Globally (Field Operations)
Address: N/A (Decentralized field support)
To provide direct, localized support to franchisees and company-owned restaurants, ensure brand standards are consistently met, assist with local store marketing initiatives, and facilitate effective communication between individual restaurant locations and the corporate headquarters in Denver.
Buying Intent Signals for Smashburger
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Smashburger? Meet the Executive Team
As of April 2025, Smashburger' leadership includes:
Who's Investing in Smashburger?
Smashburger has been backed by several prominent investors over the years, including:
What Leadership Changes Has Smashburger Seen Recently?
Key executive changes in the last 12 months include the appointment of Denise Nelsen as CEO and Sonia Lalli as VP of Marketing, signaling a focus on renewed leadership and brand strategy. Carl Bachmann departed as CEO.
Departures
New Appointments:
What Technology (Tech Stack) Is Used bySmashburger?
Discover the tools Smashburger uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Smashburger Email Formats and Examples
Smashburger corporate email addresses typically follow standard business conventions. Common formats for corporate employees include the first initial followed by the last name, or the first name separated by a period from the last name, all preceding '@smashburger.com'. These formats facilitate professional communication within the organization and with external partners.
[first_initial][last_name]@smashburger.com (e.g., jdoe@smashburger.com) or [first_name].[last_name]@smashburger.com (e.g., jane.doe@smashburger.com)
Format
dnelsen@smashburger.com
Example
80%
Success rate
What's the Latest News About Smashburger?
Perishable News • April 29, 2024
Smashburger Launches New Jack & Onion Ring Burger
Smashburger introduced its new limited-time offer, the Jack & Onion Ring Burger, featuring a Certified Angus Beef patty, melted Monterey Jack cheese, crispy onion rings, and a tangy sauce, aiming to excite customers with bold new flavors....more
QSR Magazine • August 10, 2023
Smashburger Names Sonia Lalli VP of Marketing
Smashburger announced the appointment of Sonia Lalli as its new Vice President of Marketing. Lalli brings extensive experience in brand strategy and digital marketing to drive the company's marketing efforts and enhance consumer engagement....more
Restaurant Business Online • May 2, 2023
Denise Nelsen named CEO of Smashburger
Smashburger has named Denise Nelsen its new CEO. Nelsen, a former Starbucks executive with over 25 years of experience in the food and beverage industry, succeeds Carl Bachmann, who departed the fast-casual burger chain....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Smashburger, are just a search away.