SmartZip Analytics was a pioneer in using predictive analytics to help real estate professionals identify and target potential home sellers. Its platform analyzed vast amounts of data, including property records, demographic information, and market trends, to predict which homeowners were most likely to sell their homes. This allowed agents to focus their marketing efforts more effectively. Key offerings included 'SmartTargeting' for identifying likely sellers and automated marketing campaigns. In 2019, SmartZip was acquired by Constellation Web Solutions Inc., the parent company of MarketLeader, integrating its predictive analytics capabilities into MarketLeader's suite of real estate software solutions. Today, SmartZip's technology continues to empower real estate agents by providing data-driven insights for lead generation and client acquisition, enhancing their ability to close more deals.
The Pleasanton office served as SmartZip's corporate headquarters, housing its executive leadership, research and development, engineering, sales, marketing, and customer support teams. It was the central hub for product innovation and strategic operations prior to its acquisition.
The office was situated in a modern business park common in the area, offering facilities conducive to a technology company's operational needs, including collaborative workspaces and technology infrastructure.
SmartZip fostered a data-driven, innovative, and collaborative work culture, typical of technology companies in the Bay Area. Employees were encouraged to leverage analytics and technology to solve real-world problems for the real estate industry.
The Pleasanton headquarters was significant due to its location in the San Francisco Bay Area, providing access to a rich talent pool in technology, data science, and marketing, and placing it within a dynamic innovation ecosystem critical for its growth.
While SmartZip's primary market focus was the United States real estate industry, it maintained a global operational footprint through its R&D and technical operations office in Visakhapatnam, India. This facility supported the development, maintenance, and innovation of its predictive analytics platform. Post-acquisition, its technology is integrated into MarketLeader's offerings, which primarily serve North American real estate professionals.
5925 W Las Positas Blvd #100
Pleasanton
CA
USA
Address: Details not publicly available
To expand R&D capabilities, tap into a global talent pool for skilled engineers and data scientists, and provide continuous operational support for technology development and maintenance.
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As of April 2025, SmartZip' leadership includes:
SmartZip has been backed by several prominent investors over the years, including:
Following its acquisition by MarketLeader (a subsidiary of Constellation Web Solutions) in 2019, SmartZip ceased to operate as an independent company with its own distinct executive team. Consequently, there have been no specific public announcements of executive hires or exits for 'SmartZip' as a standalone entity in the last 12 months. Leadership and operational oversight are now integrated within the MarketLeader and Constellation Web Solutions organizational structure.
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Historically, prior to its acquisition, SmartZip likely utilized common corporate email formats. Post-acquisition, communications would typically be through MarketLeader or Constellation Web Solutions channels. Common formats for technology companies of its era included [first].[last]@[domain].com or [first_initial][last]@[domain].com.
[first].[last]@smartzip.com
Format
jane.doe@smartzip.com
Example
75%
Success rate
PR Newswire • February 5, 2019
Constellation Software Inc., through its wholly-owned subsidiary Constellation Web Solutions Inc., announced it has acquired SmartZip Analytics, Inc., a national leader in real estate analytics and predictive marketing....more
Inman News • February 5, 2019
Constellation Web Solutions, the company behind Market Leader and Zurple, has acquired SmartZip, a predictive analytics platform for real estate agents, folding its services into its existing suite of products....more
PR Newswire • July 20, 2016
SmartZip Analytics, the pioneer in predictive marketing solutions for real estate, today announced the launch of SmartTargeting for Pre-Movers. This new offering helps businesses identify and market to homeowners who are likely to move and require related services, such as mortgage, insurance, and home improvement....more
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