Smartzer
Smartzer's Overview
Smartzer is an innovative technology company that transforms standard online videos into interactive and shoppable experiences. Their platform allows brands and retailers to add clickable hotspots and overlays to their video content, enabling viewers to explore product details, add items to their cart, and make purchases directly from the video. This enhances customer engagement, provides valuable analytics, and drives conversions, bridging the gap between video content and e-commerce.
Where is Smartzer's Headquarters?
HQ Function
Serves as the central hub for Smartzer's global operations, including product development, sales and marketing strategy, and core administrative functions.
Notable Features:
Situated in Covent Garden, the office benefits from a dynamic business environment and creative atmosphere. The workspace likely features modern design, collaborative areas, and technology to support its innovative work.
Work Culture:
Characterized by a fast-paced, innovative, and collaborative startup environment. Emphasis is placed on creativity, agile development, and a passion for revolutionizing video commerce.
HQ Significance:
The London HQ is pivotal for accessing top UK and European tech talent, engaging with a major global business and fashion market, and fostering key partnerships within the e-commerce and digital media industries.
Values Reflected in HQ: The choice of a central, dynamic London location reflects Smartzer's ambition, modernity, and focus on innovation, connectivity, and global market leadership in video technology.
Location:
Smartzer supports its international client base through its headquarters in London and strategic presences in New York, Miami, and Barcelona. Key functions supported globally include sales and business development, partner management, client onboarding and success, technical support, and marketing. The platform itself is designed for global deployment, enabling brands worldwide to implement interactive and shoppable video experiences tailored to their local audiences.
Street Address:
71-75 Shelton Street
City:
London
State/Province:
England
Country:
United Kingdom
Smartzer's Global Presence
New York, NY, USA
Address: Presence in New York (Specific street address not publicly listed, likely flexible or co-working space for regional operations)
To establish and grow Smartzer's footprint in the United States, a key strategic market for e-commerce innovation and digital advertising.
Miami, FL, USA
Address: Presence in Miami (Specific street address not publicly listed, likely flexible or co-working space for regional operations)
To cater to the growing digital commerce ecosystem in Florida and expand Smartzer's reach into new regional and potentially international markets from a US base.
Barcelona, Spain
Address: Carrer de Pallars, 193, El Poblenou, Barcelona, Spain (Potentially a co-working or shared office space)
To strengthen Smartzer's presence within the European Union, tap into Barcelona's vibrant tech scene, and support European clientele effectively.
Buying Intent Signals for Smartzer
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Executive Team of Smartzer
As of April 2025, Smartzer' leadership includes:
Investors of Smartzer
Smartzer has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major public announcements regarding executive hires or departures at Smartzer have been identified in the last 12 months. The core leadership team appears to be stable.
Technology (Tech Stack) used by Smartzer
Discover the tools Smartzer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Smartzer Email Formats and Examples
Smartzer likely uses standard professional email formats. Common patterns include [first].[last]@smartzer.com or [first]@smartzer.com. For example, an employee named Jane Doe might have an email address like jane.doe@smartzer.com.
[first].[last]@smartzer.com
Format
example.name@smartzer.com
Example
80%
Success rate
News and media
Retail Technology Innovation Hub • December 7, 2023
Smartzer powers Brown Thomas Arnotts' interactive Christmas campaign video
Brown Thomas Arnotts collaborated with Smartzer for their 2023 Christmas campaign, enabling customers to click and shop directly from their festive video content, thereby enhancing holiday engagement and sales....more
Retail Technology Innovation Hub • October 5, 2023
Smartzer Partners With Salsa Jeans To Make Livestream Shopping Shoppable
Salsa Jeans utilized Smartzer's platform for its livestream shopping events, allowing viewers to interact with and purchase products featured in real-time during the broadcast, enhancing the e-commerce experience....more
TheIndustry.fashion • February 28, 2023
Smartzer enhances Puig’s Louboutin Beauty lipstick launch with interactive video
Smartzer collaborated with Puig to create an engaging and shoppable interactive video experience for the launch of Christian Louboutin Beauty's new lipstick line, aiming to drive customer interaction and sales....more
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