HQ Function

This California office historically served as the primary hub for brand identity, product innovation, and marketing strategy for SmartyPants Vitamins. Post-acquisition, it likely continues to influence brand direction and creative development.

Notable Features:

Situated in a vibrant area known for tech and creative industries, the office space likely reflects a modern, collaborative, and wellness-focused atmosphere, aligned with the brand's image.

Work Culture:

SmartyPants Vitamins is known for a mission-driven culture focused on health, transparency, and innovation. It fosters a passionate environment, combining the agility of its startup roots with the resources of Unilever, encouraging employee well-being and a commitment to quality.

HQ Significance:

The Marina Del Rey location is significant as the birthplace of the SmartyPants brand, where its core values and mission to simplify health were established. It remains symbolic of the brand's innovative spirit.

Values Reflected in HQ: The office environment and operations aim to reflect core brand values such as quality, transparency, scientific rigor, and a playful approach to health and wellness.

Location:

SmartyPants Vitamins primarily serves the North American market (USA and Canada). Through its parent company, Unilever, it has access to a global network for functions such as ingredient sourcing, manufacturing standards, international regulatory expertise, and market expansion capabilities. While direct retail presence is concentrated in North America, Unilever's global infrastructure supports potential future international growth and ensures global best practices are leveraged.

Street Address:

4051 Glencoe Ave

City:

Marina Del Rey

State/Province:

CA

Country:

USA