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SmartyAds's Overview

Total employees80
HeadquartersNew York
Founded2013

SmartyAds is a global, full-stack programmatic advertising company that provides comprehensive AdTech solutions for brands, agencies, publishers, and ad networks. They specialize in developing advanced advertising platforms, including Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Ad Exchange, and Data Management Platforms (DMP), along with white-label options. SmartyAds focuses on delivering transparent, efficient, and high-performing digital advertising campaigns across various channels like display, video, mobile, Connected TV (CTV), and native advertising.

Where is SmartyAds's Headquarters?

SmartyAds officeSmartyAds officeSmartyAds officeSmartyAds office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic decision-making, global business development, marketing, finance, and corporate operations for SmartyAds.

Notable Features:

Located in One World Trade Center, one of the most recognizable and modern skyscrapers globally, offering state-of-the-art facilities and a prestigious business address with panoramic city views.

Work Culture:

A dynamic, innovative, and fast-paced environment typical of AdTech companies, fostering collaboration, technological advancement, and a results-driven approach. Emphasis on data-driven strategies and client success.

HQ Significance:

The New York headquarters signifies SmartyAds' global ambition and its strategic position within the competitive US advertising market, providing direct access to key clients, technology partners, and a diverse talent pool.

Values Reflected in HQ: The headquarters' location and design reflect SmartyAds' values of innovation, global reach, resilience, technological leadership, and a commitment to operating at the forefront of the digital advertising industry.

Location:

SmartyAds maintains a significant global presence to support its worldwide clientele and operations. Key functions are distributed across its international offices: strategic leadership and global marketing are centered in New York (USA); core technology development and operational support are heavily concentrated in Odesa (Ukraine); while Tel Aviv (Israel) and London (UK) drive business development, sales, and regional partnerships in EMEA. This distributed model allows SmartyAds to leverage diverse talent pools, maintain 24/7 operational capabilities, and deliver localized support for its programmatic advertising solutions across various international markets.

Street Address:

One World Trade Center, 285 Fulton St

City:

New York

State/Province:

NY

Country:

USA

SmartyAds's Global Presence

Odesa, Ukraine

Address: Rishelievska St, 33, Odesa, Odes'ka oblast, Ukraine, 65000

Leverages the strong and cost-effective technology talent pool in Eastern Europe for core research and development, platform innovation, and ongoing technical maintenance.

Tel Aviv, Israel

Address: Aluf Kalman Magen St 3, Tel Aviv-Yafo, Israel

Focuses on expanding SmartyAds' market presence in the EMEA (Europe, Middle East, and Africa) region, fostering innovation through local tech collaborations, and servicing clients in a high-tech savvy market.

London, United Kingdom

Address: 85 Great Portland Street, London, W1W 7LT, United Kingdom

Facilitates direct engagement with European clients and partners, ensuring SmartyAds' solutions are aligned with regional advertising trends, regulations, and market demands.

Buying Intent Signals for SmartyAds

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of SmartyAds

As of April 2025, SmartyAds' leadership includes:

Ivan Guzenko - Founder & CEO
Liz Tokareva - Chief Operating Officer
Dmytro Sekachev - Chief Technology Officer
Nazar Jitan - Chief Marketing Officer

Investors of SmartyAds

SmartyAds has been backed by several prominent investors over the years, including:

Primarily privately funded. SmartyAds has previously secured seed funding to fuel its growth. Specific details about individual investors or venture capital firms are not broadly publicized.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and news releases over the past 12 months, there have been no major C-level executive appointments or departures announced by SmartyAds. The company's core leadership team appears to have maintained stability during this period.

Technology (Tech Stack) used by SmartyAds

Discover the tools SmartyAds uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SmartyAds Email Formats and Examples

SmartyAds likely employs standard professional email address formats for its employees. The most common pattern observed for companies of its structure is typically [first_initial][last] or [first].[last] @smartyads.com. Variations may exist based on department or region.

[first].[last]@smartyads.com

Format

john.doe@smartyads.com

Example

85%

Success rate

News and media

PR NewswireMay 15, 2024

SmartyAds Launches Compliance Dashboard to Enhance Transparency in Digital Advertising

SmartyAds announced the launch of its new Compliance Dashboard, a tool designed to provide advertisers and publishers with greater transparency and control over regulatory compliance within their digital advertising campaigns. This feature aims to help users navigate complex data privacy regulations like GDPR and CCPA more effectively, reinforcing SmartyAds' commitment to a transparent advertising ecosystem....more

PR NewswireOctober 26, 2023

SmartyAds Unveils Innovative Programmatic Solutions for In-Game Advertising Environment

SmartyAds introduced new programmatic advertising solutions specifically tailored for the rapidly growing in-game advertising environment. These tools enable advertisers to programmatically reach engaged audiences within mobile, PC, and console games through various non-intrusive ad formats, leveraging real-time bidding for dynamic ad placements and enhanced user experience....more

PR NewswireAugust 2, 2023

SmartyAds Redefines Programmatic Audio Advertising with Groundbreaking Solutions

SmartyAds launched advanced solutions for programmatic audio advertising, empowering brands to effectively tap into the expanding market of digital audio listeners across music streaming services, podcasts, and online radio. The platform offers precise targeting capabilities, diverse ad formats, and robust measurement tools for impactful audio ad campaigns....more

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