What Does Smarty Do?

Total employees135
HeadquartersProvo
Founded2011

Smarty (formerly SmartyStreets) is a technology company specializing in location data intelligence. They provide enterprise-grade address validation, standardization, geocoding, and address data enrichment services for businesses worldwide. Their APIs and tools help organizations ensure data accuracy, reduce undeliverable mail and packages, enhance logistics, improve customer experiences, and gain deeper insights from location data. Smarty is known for its speed, reliability, and extensive coverage, including international addresses.

Where Is Smarty's Headquarters?

Smarty officeSmarty officeSmarty officeSmarty office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for product development, engineering, research, sales, marketing, customer support, and corporate administration.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, equipped with state-of-the-art technology infrastructure. The location benefits from proximity to a strong tech talent pool and a vibrant business ecosystem.

Work Culture:

Characterized by a fast-paced, innovative, and customer-centric environment. Smarty emphasizes teamwork, problem-solving, accuracy, and continuous improvement, with a focus on employee well-being and professional growth.

HQ Significance:

The Provo headquarters is pivotal to Smarty's global operations, driving its technological advancements, product innovation, and strategic direction in the competitive address data intelligence market.

Values Reflected in HQ: The headquarters' environment and operations likely reflect Smarty's core values of accuracy, speed, reliability, innovation, and a commitment to solving complex customer challenges effectively.

Location:

Smarty supports global operations by providing comprehensive international address validation, geocoding, and data enrichment services for over 240 countries and territories. While their physical headquarters is in the United States, their technology, APIs, and customer support cater to a worldwide client base, enabling businesses to accurately manage and utilize location data across diverse international addressing standards and formats.

Street Address:

2335 S Presidential Dr Ste F

City:

Provo

State/Province:

Utah

Country:

USA

Where Else Does Smarty Operate Around the World?

No additional office locations available.

Buying Intent Signals for Smarty

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Smarty? Meet the Executive Team

As of April 2025, Smarty' leadership includes:

Jonathan Oliver - Founder & CEO
Jeffrey Duncan - CTO
Berkley Charlton - Chief Product Officer
Trent Draper - Chief Revenue Officer

Who's Investing in Smarty?

Smarty has been backed by several prominent investors over the years, including:

Insight Partners
Summit Partners
Spectrum Equity

What Leadership Changes Has Smarty Seen Recently?

Hire0
Exits0

No major public announcements regarding executive new hires or departures at Smarty have been identified in the last 12 months. The company's key leadership team appears to be stable.

What Technology (Tech Stack) Is Used bySmarty?

Discover the tools Smarty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Smarty Email Formats and Examples

Smarty likely utilizes common corporate email patterns for its employees. Based on standard industry practices, a probable format is combining the employee's first name and last name, or an initial and last name, with the company domain.

[first].[last]@smarty.com

Format

jane.doe@smarty.com

Example

85%

Success rate

What's the Latest News About Smarty?

Business Wire • October 26, 2023

Smarty Strengthens International Address Autocomplete with New Features

Smarty announced significant enhancements to its international address autocomplete solution, aimed at improving speed, accuracy, and user experience for businesses capturing global addresses. The new features further solidify Smarty's position in providing robust global location data services....more

EIN Presswire • May 9, 2023

Smarty Survey Reveals 87% of Consumers Judge Businesses Based on Data Accuracy

A survey conducted by Smarty highlighted the critical impact of data accuracy on consumer perception and trust. The findings revealed that 87% of consumers form judgments about a business based on the accuracy of its data, underscoring the importance of reliable data management....more

Smarty Blog • February 7, 2023

Smarty Grants: Fueling Innovation and Positive Change

Smarty announced its 'Smarty Grants' program, designed to provide its address validation tools to organizations working on innovative projects or those contributing to positive societal change, particularly non-profits and educational institutions....more

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