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Smarty (formerly SmartyStreets) is a technology company specializing in location data intelligence. They provide enterprise-grade address validation, standardization, geocoding, and address data enrichment services for businesses worldwide. Their APIs and tools help organizations ensure data accuracy, reduce undeliverable mail and packages, enhance logistics, improve customer experiences, and gain deeper insights from location data. Smarty is known for its speed, reliability, and extensive coverage, including international addresses.
Serves as the central hub for product development, engineering, research, sales, marketing, customer support, and corporate administration.
Modern office facilities designed to foster collaboration and innovation, equipped with state-of-the-art technology infrastructure. The location benefits from proximity to a strong tech talent pool and a vibrant business ecosystem.
Characterized by a fast-paced, innovative, and customer-centric environment. Smarty emphasizes teamwork, problem-solving, accuracy, and continuous improvement, with a focus on employee well-being and professional growth.
The Provo headquarters is pivotal to Smarty's global operations, driving its technological advancements, product innovation, and strategic direction in the competitive address data intelligence market.
Smarty supports global operations by providing comprehensive international address validation, geocoding, and data enrichment services for over 240 countries and territories. While their physical headquarters is in the United States, their technology, APIs, and customer support cater to a worldwide client base, enabling businesses to accurately manage and utilize location data across diverse international addressing standards and formats.
2335 S Presidential Dr Ste F
Provo
Utah
USA
No additional office locations available.
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As of April 2025, Smarty' leadership includes:
Smarty has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or departures at Smarty have been identified in the last 12 months. The company's key leadership team appears to be stable.
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Smarty likely utilizes common corporate email patterns for its employees. Based on standard industry practices, a probable format is combining the employee's first name and last name, or an initial and last name, with the company domain.
[first].[last]@smarty.com
Format
jane.doe@smarty.com
Example
85%
Success rate
Business Wire • October 26, 2023
Smarty announced significant enhancements to its international address autocomplete solution, aimed at improving speed, accuracy, and user experience for businesses capturing global addresses. The new features further solidify Smarty's position in providing robust global location data services....more
EIN Presswire • May 9, 2023
A survey conducted by Smarty highlighted the critical impact of data accuracy on consumer perception and trust. The findings revealed that 87% of consumers form judgments about a business based on the accuracy of its data, underscoring the importance of reliable data management....more
Smarty Blog • February 7, 2023
Smarty announced its 'Smarty Grants' program, designed to provide its address validation tools to organizations working on innovative projects or those contributing to positive societal change, particularly non-profits and educational institutions....more
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